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Roger Best
Works at Roger J. Best, Inc
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Professor, Executive, Author, Entrepreneur
Introduction

Dr. Roger Best is an Emeritus Professor of Marketing at the University of Oregon, author, and educator with extensive industry experience with many Fortune 500 companies such as 3M, Dow, DuPont, GE, HP, and many others.  He has delivered executive education programs in the USA (>100), Europe (>50), Latin America (6), and Asia (10)


He is the author of Market-Based Management, the Marketing Metrics Handbook and developed the Marketing Excellence Survey.  He has been awarded 15 teaching awards including AMA Distinguished Teacher of Year.

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Male
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Professor, Executive, Author, Entrepreneur
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  • Roger J. Best, Inc
    Owner, present