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Steel in the Air, Inc.
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Your Cell Tower Lease Experts
Your Cell Tower Lease Experts

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In December, T-Mobile launched BingeOn, a video streaming platform that enables customers to stream video for free (at a quality of 480p). Here’s a quick update based on a study recently conducted by P3 whose engineers collected real data from more than 1,000 T-Mobile users across the country. Their results span and compare six weeks before and after the launch of BingeOn. “This can be interpreted as a win-win-win situation for customers, video service providers and T-Mobile,” P3 said.
Win #1: The average time customers spent on one video app session increased substantially from 15% to 50%, indicating greater customer satif
Win#2: Video providers, such as YouTube, indirectly benefit as well, since T-Mobile customers have extra data in their buckets to use toward other services.
Win#3: T-Mobile definitely came out ahead on this one. The increased use of video apps, along with the number of customers who have switched over to this plan, indicates that BingeOn does indeed attract customers. http://ow.ly/XkxmT

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Sprint's stock went down substantially today after media on Friday alleged that Sprint would terminate its cell site leases with tower companies and move its towers onto city and county land. We owe Sprint stock too, and we certainly wouldn't advise selling now. Here's why: http://www.steelintheair.com/Blog/2016/01/sprints-network-overhaul-radical-impact-on-amt-cci-and-sbac.html

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Breaking news: T-Mobile has been accused of throttling its customers traffic to YouTube videos. According to YouTube, T-Mobile's recent launch of BingeOn free video streaming has usurped YouTube's better quality videos, by throttling data larger than 480-p

“T-Mobile’s new ‘streaming optimization’ program appears to involve throttling of all video traffic, across all data plans, regardless of network congestion,” an advocacy group said.

Read more here!

http://www.steelintheair.com/Blog/2015/12/is-t-mobile-intentionally-throttling-data-or-is-it-just-the-nature-of-the-beast.html

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See how T-Mobile turns lemons into lemonade and gets ahead of Verizon, AT&T and T-Mobile. http://ow.ly/VytIZ

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Are you curious about investing in the wireless infrastructure industry? Learn what's trending and how private cell tower companies are involved. http://ow.ly/SARmK

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We invite you to be the first to enjoy SITA's presentation: On Investments Flowing Into the Private Tower Sector. We're happy to answer any questions you might have, and eager to hear your comments.

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It's not too late to get your free courtesy pass to the 80th Annual NACo conference, courtesy of Steel in the Air. Please contact Barb for details, including discounts on future services. 877-428-6937 We hope to see you there!

http://ow.ly/PpxGT
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