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Eileen Batson
511 followers -
Marketing | PR | Copywriting
Marketing | PR | Copywriting

511 followers
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Eileen's posts

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6 Tips for Using the Modern Press Release
1. Press releases should read more like an article. Think story not sales pitch. 2. Think people first - think feature story that appeals directly to readers. 3. Write something interesting that has real value. 4. Include visuals - images, videos and sound ...

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How to Pitch the Media
As a publicist and owner of  Batson Group Marketing and PR  for 25+ years, I offer consultation and implementation services for business owners, authors and artists to help them be well known, well thought of and well-remembered.   @EBatson FB   LI Successf...

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The Role of PR in Performance Management
When we are dealing with others to gain
their agreement or cooperation or support for something, we have entered the
field of public relations, or PR for short.   Taking
the principle into the realm of p erformance management, we see how incentives can be e...

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Jon Batson Book Launch Party Nov 14 at So & So Books Raleigh!
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10 +1 Press Release Must Haves...
If you are going to write your own news release here are a few key tips. 1. Be newsworthy  What makes a story newsworthy? Timing - Current topics Importance - The number of people affected by the story Local - The closer the story to home, the more newswort...

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