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Marcelo Bustamante
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64% of Brits have used an online device while watching TV in the last month. Find out more about the Second Screening revolution and how it's impacting search trends: https://goo.gl/9Ok15W

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This week's #MarketeroftheWeek  goes to Dave Trott - for reminding us that the message is just as, if not more, important than the medium: http://goo.gl/g2ZI4E

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The Curious mind: Why go Multi-screen with +Google
Designing the experience for a Multi-screen World

[Multi-Screen World Study & Case study]

1. Understanding Cross-platform Consumer Behavior: goo.gl/z8gos8
2. The Multi-Screen Olympics: goo.gl/1JmntJ  
3. MY M&M’S Sees Sweet Success with Enhanced
Campaigns: goo.gl/iyilAa 
4. Reaching Today's Constantly Connected Consumer (series): goo.gl/fTYZNP 
5. More data & infographics from Google Dashboard: goo.gl/WIcWXK

[Go to multi-screen]

1. Knowing how: 
How to Approach Multi-Device Sites for Your Business?
(goo.gl/nQgMMu)

2. Go to action:
A. Test your site (goo.gl/VvbW6N)
B. Use resources to build your multi-device site
- Examples of Great Adaptive User Experience (goo.gl/pVoELI)
- Developer Articles and Resources (goo.gl/d87jU1)

3. YouTube in multi-screen
Designing Products for a Multi-screen World: The YouTube Perspective (goo.gl/OzkIgJ)


Multi screen is perhaps the ability to switch back and forth between "universal" and "personal" level whenever or wherever we want. (Watch the YouTube perspective presentation). What do you think?

Source:
- Why Go Multi-Screen? by +Think with Google: goo.gl/opRak9
- Google Dashboard (image): http://think.withgoogle.com/databoard/  

#curiousmind   #multiscreen   #thinkwithgoogle     #google  
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1 de cada 3 #Milenio   dicen que han comprado un producto después de haber visto una vídeo de ayuda #ThinkWithGoogle  
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I Looooooove VideoPak.

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