CNN and Facebook to partner on "I'm Voting" app in 2012 election.http://gov20.govfresh.com/social-citizenship-cnn-and-facebook-to-partner-on-im-voting-app-in-2012-election/
Two years ago, I wondered whether “social voting” on Foursquare would increase voter participation.
That experiment is about to be writ much larger. In a release today, first reported (as far as I can tell) by Mike Allen in Politico Playbook, CNN and Facebook announced that they will be partnering on a “I’m Voting” Facebook app that will display commitments to vote on timelines, newsfeeds and the “real-time ticker” in Facebook.
Will social networks encouraging people to share their voting behavior lead to more engagement throughout the year? After all, people are citizens 365 days a year, not just every two years on election day. Will “social citizenship” play a role in Election 2012?
The early evidence, at least from healthcare in 2010, was that social sharing can lead to more awareness and promote health. Whether civic health improves, at least as measured in voter participation, is another matter. How you voted used to be a question that each registered citizen could choose to keep to him or herself. In 2012 and the age of social media, that social norm may be shifting.
One clear winner in Election 2012, however, will almost certainly be Facebook, which will be collecting a lot of data about users that participate in this app and associated surveys — and that data will be of great interest in political scientists and future campaigns alike.