Profile

Cover photo
Mike Wolf
Works at The Stow Company
Attended Calvin College
87 followers|5,703 views
AboutPostsPhotosVideos

Stream

Mike Wolf

Shared publicly  - 
 
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
One Size Fits None - Great read from @tomfishburne on focusing on the job your customer is hiring your product to do
People don’t want to buy a quarter-inch drill. They want a quarter-inch hole, an HBS professor named Theodore Levitt famously told his students. Too often, marketers get wrapped up in the features and...
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
Great read from +Fast Company on the future of ethics in branding.
Last year, I received an email I will never forget: One of the world's tobacco giants wanted me to consult for them. It's not that I'm a stranger to requests from the tobacco industry. In ...
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
Chasing Cool Ideas vs. Solving Consumer Needs - Good advice from Woody Bendle
need, and are willing to buy. While this seems so obvious, I'm continually amazed by how many new products and/or services fail - primarily due to the lack of
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
This stat blows my mind every time i see it. Lots of opportunities out there...
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
"If you always do what you’ve always done, you’ll always get what you always got." Good read from +Sarah Carling
I recently took a trip to Nicaragua, where dogs roam the streets as a matter of course, and sitting outside at a restaurant is an exercise in self contr...
1
Add a comment...
Have him in circles
87 people
Scott Seifferlein's profile photo
Pete Brand's profile photo
Laura Poortenga's profile photo
Ian MacLurg's profile photo
Aaron Dewitt's profile photo
Jason Dodge's profile photo
Scott jenkins's profile photo
Christopher Yewchuk's profile photo
Kevin VanSchepen's profile photo

Mike Wolf

Shared publicly  - 
 
The Future of Marketing - Spot on from Greg Satell
2
Add a comment...

Mike Wolf

Shared publicly  - 
 
Is Kindness a strategy? Good read from +Harvard Business Review
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
The best interfaces leave tech behind and address larger systems of interaction.
In the main, entries to this year’s Interaction Awards were good. The apps, the websites, the interfaces, and the games were slick and sleek. For the most part, they checked the design boxes we have a...
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
Innovation doesn't depend on a good team or good process. It depends on both. Good read via +Fast Company
As an innovation consultant, I found the recent Co.Design post “Do Innovation Consultants Kill Innovation?” troubling.
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
Another great read from +David Armano - How to Innovate In Spite of Innovation
David Armano originally shared:
I recently gave a talk, or more like a "therapy" session with Mullen's Chief Innovation Officer Edward Boches at the MIMA Summit in Minneapolis. A fantastic event populated by some of the most innovat...
1
Add a comment...

Mike Wolf

Shared publicly  - 
 
IKEA Job Interview
Ever wonder what happens when you get to the Ikea job interview?
1
Add a comment...
People
Have him in circles
87 people
Scott Seifferlein's profile photo
Pete Brand's profile photo
Laura Poortenga's profile photo
Ian MacLurg's profile photo
Aaron Dewitt's profile photo
Jason Dodge's profile photo
Scott jenkins's profile photo
Christopher Yewchuk's profile photo
Kevin VanSchepen's profile photo
Work
Occupation
Internet Marketing Manager at The Stow Company
Employment
  • The Stow Company
    Internet Marketing Manager, 2005 - present
Basic Information
Gender
Male
Story
Tagline
Internet Marketing Manager @StowCompany | Search Engine Marketing & Social Media Strategist
Introduction

Oversee all areas of online marketing for The Stow Company including search engine marketing, paid online advertising, web analytics, and social media. Outside of work, i am an avid hockey player and golfer and love spending time with my family, friends, and church.

Education
  • Calvin College
    Marketing, 2002 - 2006
Links
YouTube
Contributor to