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Markus Rach
ain't nothing but a peanut
ain't nothing but a peanut
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Markus's posts

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amazing creative idea and even better use of social for both earned, paid and owned media concepts. 

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great question - I have asked the same in my blog with a few other ads... but of course any agency would argue "any publicity is good for the brand". It's a shame we have GPA requirements for doctors but anybody can waste millions in advertising...

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Check out this video on YouTube:

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awesome story - it shows again how important the inclusion of humans is in a tech rollout process - Square, Belly & Co's explainer videos cannot solve technology diffusion issues

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a very unthoughtful biased move... hail to entertainment lobbies for pulling this off... I doubt it will bring in fans but oh well, right...

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when are we going to hit a game"ification" ceiling? How can we increase engagement and prolong fun elements? 

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who likes the thought of using location data to model a ranking algorithm between locations in order to reveal a higher degree of behavioural customer information... placeme is a great start of data but only linear modelling as of now... this can and should be taken further
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