We here in the Pro Services Team at had a lot of correlating findings. Some clients, and we have big Forbes 500 type clients, got caught in the same content syndication problems, suffering under the consequences Gabe pointed out. The same accounts for a low user engagement rate.
Content is key once again, and it surprises me how few brands actually understood this. I know it's not easy if you're a huge site and have 10.000+ pages. But as a brand, one of the biggest questions you have to answer is: how to produce the "right" content. Not "much content", but the "right content" for your users.
Also, I want to stress that we have often been successful with the "less is more" approach, meaning that a decrease in indexed pages might mean a lot of visibility. And when I say "a lot" I mean a lot. Can't go too deep into the details without exposing client names - sorrey.
I can't live without social media and music, preferably both at the same time.
- Azusa Pacific UniversityPolitical Science, 2000 - 2004
Goal! What the World Cup Can Teach Us About SEO Performance -
If you’re a company that has anything to do with Brazil—vacations, imports, exports, politics or sports—you might wonder how the World Cup a
The Most Popular Presentations Of SMX Advanced 2014
SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, P
How to assess if your site is at risk of a Google penalty
Many large brands are thought to have fallen victim to a Google penalty for infringing the search giant’s guidelines against web spam.
Searchmetrics Certified Professionals - Test your SEO Knowledge
We now offer three types of certifications to best match your career aspirations and goals allowing SEOs to become Searchmetrics Certified P
Searchmetrics Visibility_14: Search Experience Optimization
This premier SEO and content marketing conference brings together the industries most respected thought leaders. Learn from these experts as
MediaPost Publications How To Rank Above 25 In Search Queries 04/23/2014
How To Rank Above 25 In Search Queries - 04/23/2014
Schema.org Analysis: Rich Snippets and Microdata for U.S. 2014
Schema is a standardized markup language to structure data across web pages via HTML tags. This Searchmetrics study analyzes schema.org-inte
How To Stalk a Company on Social Media (For Their Benefit)
Internet Marketing, Lead Acquisition, Online Business Strategy and Social Media with Original Opinion and Loads of Attitude
Searchmetrics Traffic Insight: the "not provided" solution
Traffic Insight fills the “not provided” information gap for high-traffic keywords and, with the URL-based concept, offers the only working
Searchmetrics, the (not provided) solution, and how I think they should ...
(Not provided) is a pain in the butt, and although many of us have learned to work around it, it doesn’t mean that the SEO industry wouldn’t
Searchmetrics Studie Study travel industry/car rental
In the second part of our study on the travel industry, we specifically focus on car renatl companies in the four markets: Germany, U.S., Br