Keynote Speaker, Author, Designer, Filmmaker Marc Gobé is the CEO of Emotional Branding LLC. Translated in 17 languages his best selling book Emotional Branding initiated one of the most powerful movement in modern marketing around the world by bringing the focus on consumers’ emotions as the ultimate power in branding strategies. The 2009 updated and revised edition of emotional branding includes winning internet strategies in the age of social media.
Marc Gobé lead the unprecedented global re-thinking of the Coca Cola iconography from an emotional perspective. Sergio Zyman, then the CMO of Coca Cola is quoted saying "Over the next three years, the aid Marc gave me was instrumental in helping us take the volume of The Coca Cola Company from nine billion to fifteen billion cases a year."
Corporations such as Adidas, Coca-Cola, Air France, AOL, Estée Lauder, Abercrombie & Fitch, Banana Republic, Ann Taylor, Victoria’s Secret, IBM, Johnson & Johnson, Hy-Vee, Telefonica, Bath and Body Works, Danone, Gillette, Proctor and Gamble, Fauchon, Unilever, Samsung and many others have seeked advice or deployed Marc Gobé’s integrated branding approach to help foster their brand’s emotional relationship with consumers.
- EPDI Paris
- Emotional Branding LLCCEO&Founder, 2008 - present
- Desgrippes GobéCEO & Founder, 1980