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#ShannonStowell's opening comments at the #ATTA’s #ATWS were designed to set the tone and challenge the more 600 delegates representing 60 countries to network, learn, and discuss ways to propel the #adventure #travel industry forward to meet growing consumer demands in sustainable and responsible ways. Gathering in #Lucerne, #Switzerland from Oct 8-11 the ATTA boasts a membership of 825 businesses, destinations, and media.
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