*The Spanish-speaking market (8.5%)*
Third in size, the Spanish market includes most of Southern and Central America, a sizable part of the USA, and of course Spain. All in all, approximately 125 million Internet users speak Spanish.
This is less than half the size of the Chinese market, but thanks to a much higher GDP, almost 3 times as much purchasing power. e-Commerce sales figures in Spanish speaking countries have increased massively between 2006 and 2007 (58% Internet sales increase for Mexico, amongst others).
With a weighted average GDP per capita of USD 13,500, the global Spanish-speaking market account for a GDP close to USD 1.7 trillion.
The Spanish Internet market is also expanding at a very quick pace, +405% since year 2000, twice as fast as the English-speaking market over the same period. Spain's Internet users currently represent 45% of the population. With 14% of the population under the age of 15 and 17% over 65 years old, Spain's Internet users will nearly double in numbers before hitting a saturation point.
The largest potential for Spanish-speaking Internet growth is in Mexico, Colombia and Argentina, which have Internet penetration rates of 21%, 26% and 25% respectively.
Note that, as is almost always the case with widely spoken languages, the 'Spanish language' can be broken down in several 'local flavors' and Spanish spoken in Latin America is somewhat different from Spanish spoken in Spain.