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Trevor Montgomery
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Creating a successful email marketing campaign can be a very hard task, and almost every marketer will tell you that although engaging ideas are crucial for getting supporters, gaining trust is even more important. Today, with all those sophisticated filters most people use, making sure that your email ends up in someone’s Inbox instead their Trash or Spam folder is the first step.

The key for a great email marketing campaign is to make compelling content so your supporters feel when they stop receiving your emails and dig through their spam filters to make sure your messages always reach their inboxes.

When you get to this point your campaign will be a complete success. If achieving this kind of trust and credibility is too hard with interesting content itself, here are some tips on how to improve your nonprofit email marketing campaigns and reach all your supporters.
Use auto-responder
With a well-defined auto-responder feature on the beginning of every message you will make sure that all your supporters have the same experience with your emails no matter if they are the first or millionth subscriber. By doing this all your emails will have a great starting point and look professional even if you don’t feel inspired for writing that day. Think of them as first impressions and the better they are, the easier it will be to create a strong foundation for a future relationships with new subscribers.
Be warm and personal early on
You will be amazed how an informal and individual message early in your email, even in auto-responder, could affect the way your subscribers will experience your content. They all know that you didn't write this message especially for them, but creating an overall personal feel to your message will put you in fron of all those generic and boring emails that end up in spam and trash folders. Make sure to always ask your subscribers for feedback and tell them that you would really appreciate to hear from them.
Ask them to put you on their white list
Email marketing campaign messages often end up in spam folders regardless of how good your provider is. The best way to avoid this is by simply asking your subscribers to put you on their white (safe sender) list. Simply send them an email that will explain to them how there's a big chance your future emails will end up in spam, so in order to receive the important content you plan to send them they should white list you as soon as possible.
Reply their messages individually
Make sure that all the comments and messages sent from your subscribers are replied as soon as possible and by a living person that will write personal and thoughtful replies to all. Try to do anything you can to emphasize the personal note of your emails and replies like using personal names instead of company, or by telling your subscribers that all their questions will come directly in your personal email.
Lookout for spam triggers
Good email providers will tell you if your messages have some obvious phrases that will most likely be treated as spam. Some of these phrases are actually quite useful for engaging and compelling content, but instead of using them in emails create landing pages on your website and put links in your messages. This way your messages will be more protected from spam filters, but your subscribers will be able to read all the things you want them to. Don’t be obsessed with these and let them affect your messages too much, and keep in mind that you’re writing for people and not for spam filters.
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If you never wondered how important pageload speed is for your website, than you might be chasing potential supporters and donors without even realizing it. From a user point of view, one of the most important things when it comes to internet browsing is how fast they can find the information they need.

Since Google measures pageload speed and factors it in their search results more and more websites are realizing that in order to improve their page ranking in Google search results speed is almost as important as good use of keywords.

The latest studies have shown that page speed is extremely important and that faster websites offer a better user experience, which brings higher conversions and more revenue. Big websites like Amazon have calculated that just one second of additional load time would cost them 1.6 billion dollars in lost revenue. This is how page speed is important for your website.

Generally speaking, if website takes less than 1.5 seconds to load, it’s fast enough, and if your pageload speed time is below one second you’re doing a great job. Here are some tools that can help you improve your pageload speed.
WP Engine

SIGN UP | GET HOSTING
This is one of the best, fully-managed WordPress hosting platforms that offers fastest-possible WordPress hosting for all sizes of sites, from the enterprise to the solo blogs. With WP Engine you’re in great hands because their staff consists entirely of WordPress experts that can help you track down and troubleshoot WordPress issues. In addition to hosting services they offer features like fixing hacking attempts, assistance with moving your sites, power tools and plugins and themes. Get started with WP Engine for $29 a month.
W3 Total Cache plugin

DOWNLOAD | GET HOSTING
W3 Total Cache plugin is the only WordPress Performance Optimization (WPO) framework; designed to improve user experience and pageload speed. This plugin is trusted by many blogs, and it will improve the user experience of your website by increasing server performance, reducing the download times and providing transparent content delivery network (CDN) integration.
CloudFlare

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CloudFlare will protect and accelerate your website, and by using their CDN it will optimize the delivery of websites so visitors get the fastest pageload speed and best performance. In addition to their speed optimization CloudFlare offers protection for your website and a significant decrease in spam and other attacks.
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13 Best Church WordPress Themes for Online Ministry, Youth Groups, Mission Trips, and more.
Building a new website using a church WordPress theme is a great way to reach out to your congregation in a fresh and modern way. The best church WordPress themes make it possible to organize all your sermons in one place, easily present all your events and organize donations and fundraisers for a good cause. If you've never used WordPress, don't worry. It's easy. Check out this WordPress training guide.

Here is my list of the best Church WordPress themes of 2013 that will make your church website really stand out.
Outreach Church WordPress Theme
Outreach is an easy customizable theme that makes it easy to share the Word online. It offers you features like 4 color styles, 6 layout options, featured images, mobile responsive theme options, threaded comments and more.



DEMO | DOWNLOAD | GET HOSTING
Epic Church WordPress Theme
Epic is a versatile church WordPress theme that has been created to meet the needs of today’s churches. It is retina ready, responsive, easy to customize with a lot of useful features.



DEMO | DOWNLOAD | GET HOSTING
Urban City Church WordPress Theme
Urban City is a one of new, best church church WordPress themes with a great design approach for churches seeking to appeal to a younger audience.



DEMO | DOWNLOAD | GET HOSTING
Antioch Church WordPress Theme
This is a great theme suited for any church seeking to appeal to a wide audience. It’s fully responsive and features light tones and textures in a clean and readable layout.



DEMO | DOWNLOAD | GET HOSTING
LovePray Church WordPress Theme
When it comes to church WordPress themes LovePray is one of the easiest to customize. It’s a fresh looking WordPress theme for churches, which lets you fully customize layouts, colors and styles in just a few minutes.



DEMO | DOWNLOAD | GET HOSTING
Grace Church WordPress Theme
Elegant and clean looking theme with your spiritual needs in mind. It’s ideal for churches, religion communities and websites that require donations and raising money features.



DEMO | DOWNLOAD | GET HOSTING
Real Church WordPress Theme
One of the most powerful church WordPress themes with an option to upload your sermons as PDF, video or audio, traditional posting, event organizer, it’s SEO optimized and more.



DEMO | DOWNLOAD | GET HOSTING
The Church WordPress Theme
Modern looking theme and a great way to present your church, religion or a charity organization. The theme offers you very useful features that will make your web site stand out and attract a lot of followers.



DEMO | DOWNLOAD | GET HOSTING
Belief Church WordPress Theme
Beautiful and fully responsive theme ideal for religious communities, church or a charity websites. It gives you an easy to use template builder that enables you to put any content type on any page.



DEMO | DOWNLOAD | GET HOSTING
Blessing Church WordPress Theme
A great and beautiful way to present religion and charity organizations, churches, parishes and more. With features like Events organizer, mail subscriber, 20 visual shortcodes, 6 post types and more, this theme is one of the most popular church WordPress themes.



DEMO | DOWNLOAD | GET HOSTING
Incarnation Church WordPress Theme
Incarnation theme gives you 10 predefined skins and an ability to create your own, to make a truly unique church website. You can also upload video and audio sermons.



DEMO | DOWNLOAD | GET HOSTING
ChurcHope Church WordPress Theme
This is one of the best church WordPress themes for beginners that lets you install it with just a few clicks. It’s fully customizable with unlimited colors, responsive and comes with 11 widgets, 4 post types and more.



DEMO | DOWNLOAD | GET HOSTING
Risen Church WordPress Theme
Beautiful and modern, with responsive design, sermon archive, photo and video gallery, church events calendar, church news and more.



DEMO | DOWNLOAD | GET HOSTING
Incarnation Church WordPress Theme
Resurrect is an urban inspired, mobile-friendly church WordPress theme that’s easy to customize. 

DEMO | DOWNLOAD | GET HOSTING
If you don’t see the best church WordPress theme that’s right for you, don't give up. There are tons of other WordPress themes on sites like Church Themes that can work for your church or online ministry.

Related Recommendations:

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20+ Best WordPress Themes for Nonprofits, Charities, and NGOs
The Best WordPress Themes for Nonprofits list has been updated for October 2013. 

The most important part of the year for fundraising is just round the corner. This mean that there couldn't be a better time to launch a brand new website for you nonprofit, charity, or NGO. There is nothing like WordPress to make the process of launching a website fast and simple for nonprofits. There are tons of reasons why the world loves WordPress so much but for me it boils down to how powerful and easy it is to use. More nonprofits use WordPress than any other platform so there are loads of great tools available to help your cause.

This WordPress training manual will help you gain a deeper understanding of WordPress. It will walk you through the steps of installing WordPress, adding a new theme, and launching your website. It only only takes a few minutes to launch your website and your site will look amazing with one of these wordpress themes for nonprofits.

Find the best option by browsing my list of the best wordpress themes for nonprofits below.
GOING GREEN – NONPROFIT WORDPRESS THEME

DEMO  |  DOWNLOAD | GET HOSTING

NON-PROFIT WORDPRESS THEME

DEMO  |  DOWNLOAD | GET HOSTING

HELP – NGO WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

OUTREACH NONPROFIT WORDPRESS THEME

DEMO  |  DOWNLOAD | GET HOSTING

DonateNow | WordPress Theme for Charity

DEMO | DOWNLOAD | GET HOSTING

Mission – Responsive WP Theme For Charity

DEMO | DOWNLOAD | GET HOSTING

Biosphere – Environmental & Charity WP Theme

DEMO | DOWNLOAD | GET HOSTING

Be Human – Charity Multipurpose WP Retina Theme

DEMO | DOWNLOAD | GET HOSTING

Charitas / Foundation WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Green Responsive

DEMO | DOWNLOAD | GET HOSTING

Fundraising/Charity Premium WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Give: Charity Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

The Cause – Non-Profit WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Nature Premium Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING


POLITICAL PRESS – RESPONSIVE WORDPRESS THEME


DEMO  |  DOWNLOAD | GET HOSTING

CAMPAIGN – POLITICAL WORDPRESS THEME

DEMO | DOWNLOAD | GET HOSTING

Outreach – Charity WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Advocate Nonprofit WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Organic Web – Environmental WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Go Green – Environmental WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

WordPress Aid: Charity + Blog Theme

DEMO | DOWNLOAD | GET HOSTING

Relief – Charity Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Green Earth – Environmental WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Earth – Eco/Environmental NonProfit WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Kindness – Premium WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Bhinneka – a Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Wisdom Of Life: NGO and Charity Theme

DEMO | DOWNLOAD | GET HOSTING
Still not seeing something that's perfect for your organization? For more options try this article with more of the best nonprofit WordPress themes. You can also browse nonprofit, charity, and NGO WordPress themes at one of the major theme shops like ThemeForest, Organic Themes, or Organized Themes. If you think you might need a custom WordPress theme, contact me for a quick quote.

Related Recommendations:

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Best Political WordPress Themes for campaigns, advocacy groups, and issue groups
Campaigns and politicians are already getting ready for the 2014 elections, gathering signatures and circulating petitions to get on the ballot. Staffers are busy looking the best way to present there political campaigns online and, most will find, WordPress is the best choice for them.

One of the best things about WordPress are the pre-designed and easy editable themes that will make your campaign really stand out. Finding the best political WordPress themes can sometimes be hard so I have put together a selection of top political themes as voted by their users.
Campaign - Political WordPress Theme
Fully responsive political theme that will make your campaign look great and very professional on any screen size.



DEMO | DOWNLOAD | GET HOSTING
Political Press – Responsive WordPress Theme

DEMO  |  DOWNLOAD | GET HOSTING

Politician - Responsive WordPress Theme
Modern looking and simple layout will make your campaign look very professional, fresh and perfect for presenting your campaign on mobile devices.



DEMO | DOWNLOAD | GET HOSTING
Mission - WordPress Theme for Charity
Not a classical political theme, but with so many options Mission definitely deserves a place on a best political WordPress themes list.



DEMO | DOWNLOAD | GET HOSTING
The Cause - Non-Profit WordPress Theme
Again, not a classic political theme but so many great features, including a Donation plugin, The Cause is ideal for campaigns and candidates.



DEMO | DOWNLOAD | GET HOSTING
Going Green Theme for Campaigns & Nonprofits

DEMO  |  DOWNLOAD | GET HOSTING


Nonprofit Theme for Campaigns


DEMO  |  DOWNLOAD | GET HOSTING

Politic - Campaign, Political WordPress Theme
Brand new political theme designed to make your campaign stand out and represent you as a trusted candidate for the people.



DEMO | DOWNLOAD | GET HOSTING
Politico - Campaign WordPress Theme
With state of the art layout this theme is a great choice for any public figure to reach out to his supporters.



DEMO | DOWNLOAD | GET HOSTING
Americana Political WordPress Theme


DEMO | DOWNLOAD | GET HOSTING
Candidate - Political WordPress Theme
Flexible enough to fit any political option and social issue this theme has everything you need to send a message to your constituents.



DEMO | DOWNLOAD | GET HOSTINGCan't find the right WordPress theme for your campaign? You can browse more themes at this article - best political WordPress themes. You can also browse campaign and political WordPress themes at one of the major theme shops like ThemeForest. If you're considering a custom WordPress theme for your campaign, contact me for a free quote.
Related Recommendations:

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Be Human Charity Wordpress Theme: Effective Wordpress Theme for Nonprofits
Be Human Charity Multipurpose Wordpress Retina Theme is a high-end WP theme designed specifically for charities. The theme is perfect for nonprofits and NGO sites that require lots of features with an elegant online presence. The WordPress theme is compatible with all the mobile platforms.

The Be Human Charity Multipurpose Wordpress Retina Theme is a well-designed WP theme having a gallery, blog, events management, Crowd funding through Ignition Deck, and WooCommerce Store. There are a ton of useful features for charities.

The Be Human Charity Multipurpose Wordpress Retina Theme has upto 4 columns and it is compatible with all major web browsers. The responsive layout means that the site can be accessed from any platform ranging from PC to tablets to smart phones. Fully featured, this nice WordPress theme has everything that charities require to meet their needs.

The developer offers direct support for any queries with the WordPress theme. Users can take advantage of the common WP forum, but for more personalized and tailored professional support, it will be best to visit the theme support provided by the developer.
Homepage - Be Human Charity Multipurpose Wordpress Retina Theme

DEMO | DOWNLOAD | GET HOSTING

Top Theme Features:
[one_half last="no"]

Retina Ready
Crowd funding
Compatible with Facebook fan page
3D layer slider
Unlimited number of colors
Complete event management
Stunning sliders
Different blog styles
Different support through WPML
Different gallery layouts
Adobe Edge fonts

[/one_half][one_half last="yes"]

TypeKit fonts
Shortcode system
Google fonts
Background uploader
Almost 2 dozen background patterns
Slider manager
Well commented code
Social sharing for posts
CSS 3 & HTML 5
Layered PSD inclusion
Responsive web design

[/one_half]
User Reviews:
As of September 13, 2013, Be Human Charity Multipurpose Wordpress Retina Theme has received 4.12 out of 5 points in 35 reviews. 17 users gave 5 stars to this theme.
Related Recommendations:

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Charitas - Foundation WordPress Theme: PayPal Integration, Endless Color Schemes and lots of customization
Charitas - Foundation WordPress Theme is a clean and uncomplicated WordPress theme designed for charities, foundations, NGOs, nonprofits and other similar organizations. The theme is professional and designed keeping in view the current and future web requirements. It follows responsive design, which means it could be used with all types of computing devices and smartphones without the need for losing any content.

The WP theme offers a layout that looks stunning on any screen size ranging from laptops to tablet PCs, from Android devices to iPhone. The simple design and large number of customization options makes this WordPress theme easy for Charities and NGOs to use, especially because they don't have expert designers and developers at their behest. Users can choose Children Theme, create multilingual sites, customize the post types – choosing events, causes, donations, pledges, publications, staff or galleries, custom widgets that include widget address, widget events, widget causes, widget featured news, widget quote, widget staff and much more.

The donation element is simplified by the integration of Charitas - Foundation WordPress Theme with PayPal, one of the most widely used and most well-known payment gateway. All successfully transacted payments are automatically moved to Pledges and it is also possible to keep a track of all the transactions. In addition, users can also include manual payments.
Homepage - Charitas - Foundation WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Top Theme Features:
[one_half last="no"]

PayPal payment integration
Responsive design
Child theme inclusion
Endless color schemes
Custom background
Advanced theme options
Full CSS3 and HTML5

[/one_half][one_half last="yes"]

PayPal payment integration
Responsive design
Child theme inclusion
Endless color schemes
Custom background
Advanced theme options
Full CSS3 and HTML5

[/one_half]
User Reviews:
As of September 14, 2013, Charitas - Foundation WordPress Theme has received an average rating of 4.55 from 29 users. 22 users have rated the Charitas / Foundation WordPress Theme with 5 stars.
Related Recommendations:

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20+ Best WordPress Themes for Nonprofits, Charities, and NGOs
The Best WordPress Themes for Nonprofits list has been updated for October 2013. 

The most important part of the year for fundraising is just round the corner. This mean that there couldn't be a better time to launch a brand new website for you nonprofit, charity, or NGO. There is nothing like WordPress to make the process of launching a website fast and simple for nonprofits. There are tons of reasons why the world loves WordPress so much but for me it boils down to how powerful and easy it is to use. More nonprofits use WordPress than any other platform so there are loads of great tools available to help your cause.

This WordPress training manual will help you gain a deeper understanding of WordPress. It will walk you through the steps of installing WordPress, adding a new theme, and launching your website. It only only takes a few minutes to launch your website and your site will look amazing with one of these wordpress themes for nonprofits.

Find the best option by browsing my list of the best wordpress themes for nonprofits below.
GOING GREEN – NONPROFIT WORDPRESS THEME

DEMO  |  DOWNLOAD | GET HOSTING

NON-PROFIT WORDPRESS THEME

DEMO  |  DOWNLOAD | GET HOSTING

HELP – NGO WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

OUTREACH NONPROFIT WORDPRESS THEME

DEMO  |  DOWNLOAD | GET HOSTING

DonateNow | WordPress Theme for Charity

DEMO | DOWNLOAD | GET HOSTING

Mission – Responsive WP Theme For Charity

DEMO | DOWNLOAD | GET HOSTING

Biosphere – Environmental & Charity WP Theme

DEMO | DOWNLOAD | GET HOSTING

Be Human – Charity Multipurpose WP Retina Theme

DEMO | DOWNLOAD | GET HOSTING

Charitas / Foundation WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Green Responsive

DEMO | DOWNLOAD | GET HOSTING

Fundraising/Charity Premium WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Give: Charity Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

The Cause – Non-Profit WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Nature Premium Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING


POLITICAL PRESS – RESPONSIVE WORDPRESS THEME


DEMO  |  DOWNLOAD | GET HOSTING

CAMPAIGN – POLITICAL WORDPRESS THEME

DEMO | DOWNLOAD | GET HOSTING

Outreach – Charity WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Advocate Nonprofit WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Organic Web – Environmental WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Go Green – Environmental WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

WordPress Aid: Charity + Blog Theme

DEMO | DOWNLOAD | GET HOSTING

Relief – Charity Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Green Earth – Environmental WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Earth – Eco/Environmental NonProfit WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Kindness – Premium WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Bhinneka – a Responsive WordPress Theme

DEMO | DOWNLOAD | GET HOSTING

Wisdom Of Life: NGO and Charity Theme

DEMO | DOWNLOAD | GET HOSTING
Still not seeing something that's perfect for your organization? For more options try this article with more of the best nonprofit WordPress themes. You can also browse nonprofit, charity, and NGO WordPress themes at one of the major theme shops like ThemeForest, Organic Themes, or Organized Themes. If you think you might need a custom WordPress theme, contact me for a quick quote.

Related Recommendations:

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