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Brian Halligan
Inbound Marketing
Inbound Marketing

Brian's posts

Sloan leadership professor talking at HubSpot today: "No one ever died of hard can get a life later." Hilarious!

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A fantastic (scary) graphic from the NYTimes on national debt as a percentage of GDP.

New initiative to get the upper hand on spammers -- love it.

Spam, the business model EVERY NEW communications technology seems to bring with it its own form of spam: Today’s junk mail and telemarketing, for instance, merely replaced the scourge of the unsolicited telegram (the first was sent in 1864, by a London dentist’s office). Electronic spam, though, has proven unusually resilient, continuing despite the efforts of legions of IT professionals. The problem, essentially, is that spammers use the Internet’s global nature to spread their operations far and wide, beyond the reach of regulators.

Now a group of computer scientists has figured out how to get the upper hand. Fifteen scientists in California and Budapest analyzed thousands of spam e-mails, ordered a huge number of spam products, and discovered exactly how the spam gets made. In their new paper, “Click Trajectories: End-to-End Analysis of the Spam Value Chain,” presented recently at an IEEE symposium on security, they reveal the spammers’ weak point: banks.

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3 Marketing Lessons From Amazon:
1. Create tons of content -- They have 248,000,000 pages stored in Google's index. Each page can rank for any number of keywords in search engines.
2. White space is over rated -- It looks like someone threw-up their Halloween candy on their pages, but it doesn't seem to matter.
3. Use the crowd to create "Segments of 1" -- The pages I view and emails that I get from Amazon are unique to me. Like Netflix, Google, Facebook, Youtube, and so many other high traffic sites, they use the wisdom of the crowd to personalize the user experience and dramatically increase conversion.

Presentation Tricks From Ronald Reagan.
1. Preparing like crazy and really "owning" the content is the secret to your audience thinking it was "effortless."
2. Keep it short (i.e. under 20 minutes) and leave 'em wanting more.
3. Layer in a surprise, a story, or an injection of humor when no one expects it to keep it brisk.
4. Use the language of the living room (i.e. FDR), not soaring rhetoric (i.e. JFK).
5. Inject a catchy fact or metaphor like "a million dollars is a 4 inch stack of thousand dollar bills in your hand while a trillion dollars is a sixty seven mile high stack of thousand dollar bills in your hand."
6. Use the occassional prop...Reagan lugged the entire tax code into a State of the Union address to make his point that it was too complicated.
7. A speech should flow logically (use an outline) and go up and down.
8. Be positive.
9. Figure out ahead of time where you are going to inject pregnant pauses and where you are going to add bluster.
10. Anticipate the critics: "I know you're going to hear that my idea is cockeyed. They will tell you that _____. But let me explain why that isn't so."
11. Close hard with a story that mists the eye or an especially good quote that would stick with the audience.

[I pulled these tips from David Gergen's book "Eyewitness To Power." Gergen was Reagan's communications director in the White House]

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Sharyl Sandberg described a poster on the wall at Facebook: “What would you do if you weren’t afraid?” She said that it echoed something the writer Anna Quindlen once said, which was that “she majored in unafraid” at Barnard. Sandberg went on, “Don’t let your fears overwhelm your desire. Let the barriers you face—and there will be barriers—be external, not internal. Fortune does favor the bold.

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Good article on Sheryl Sandberg, COO at Facebook, in New Yorker Magazine:

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Eric Clapton's still got it...check out this inspired version of "I Shot The Sheriff: I Shot The Sheriff (Live from Crossroads 2010)
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