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Brian Halligan
Works at HubSpot
Attended MIT Sloan School of Management
Lived in Hong Kong
1,780 followers|10,230 views
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Brian Halligan

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Sloan leadership professor talking at HubSpot today: "No one ever died of hard work...you can get a life later." Hilarious!
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Mr. Brian Halligan
Respectfully, to your honor that I announce my readiness to cooperate on matters related to trade and investment in Iran's Mashhad and I am. I can imagine this is the beginning of the common interests and experiences with regard to the effectiveness of cooperation in trade and business development have.
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Brian Halligan

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New initiative to get the upper hand on spammers -- love it.



Spam, the business model EVERY NEW communications technology seems to bring with it its own form of spam: Today’s junk mail and telemarketing, for instance, merely replaced the scourge of the unsolicited telegram (the first was sent in 1864, by a London dentist’s office). Electronic spam, though, has proven unusually resilient, continuing despite the efforts of legions of IT professionals. The problem, essentially, is that spammers use the Internet’s global nature to spread their operations far and wide, beyond the reach of regulators.

Now a group of computer scientists has figured out how to get the upper hand. Fifteen scientists in California and Budapest analyzed thousands of spam e-mails, ordered a huge number of spam products, and discovered exactly how the spam gets made. In their new paper, “Click Trajectories: End-to-End Analysis of the Spam Value Chain,” presented recently at an IEEE symposium on security, they reveal the spammers’ weak point: banks.
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Brian Halligan

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3 Marketing Lessons From Amazon:
1. Create tons of content -- They have 248,000,000 pages stored in Google's index. Each page can rank for any number of keywords in search engines.
2. White space is over rated -- It looks like someone threw-up their Halloween candy on their pages, but it doesn't seem to matter.
3. Use the crowd to create "Segments of 1" -- The pages I view and emails that I get from Amazon are unique to me. Like Netflix, Google, Facebook, Youtube, and so many other high traffic sites, they use the wisdom of the crowd to personalize the user experience and dramatically increase conversion.
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I love that Wayback Machine! Forgot all about it. I ran it to see the progression of inbound marketing changes to sunrisesigns.com. Ended up finding an older website a few years earlier that wasn't even mine. Pretty cool stuff! Looks like clutter is in!
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Brian Halligan

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Good article on Sheryl Sandberg, COO at Facebook, in New Yorker Magazine: http://www.newyorker.com/reporting/2011/07/11/110711fa_fact_auletta#ixzz1TamsNbL4
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Great Sheryl Sandberg video I have bookmarked. Although it's focused on the lack of women leaders, there are great messages for all. One of my all time favourite role models!

Sheryl Sandberg: Why we have too few women leaders

Enjoy!
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Have him in circles
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Brian Halligan

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A fantastic (scary) graphic from the NYTimes on national debt as a percentage of GDP.
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What kind of spin do think could be altering the numbers? Do u think that we couldn't be #1?
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Brian Halligan

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Presentation Tricks From Ronald Reagan.
1. Preparing like crazy and really "owning" the content is the secret to your audience thinking it was "effortless."
2. Keep it short (i.e. under 20 minutes) and leave 'em wanting more.
3. Layer in a surprise, a story, or an injection of humor when no one expects it to keep it brisk.
4. Use the language of the living room (i.e. FDR), not soaring rhetoric (i.e. JFK).
5. Inject a catchy fact or metaphor like "a million dollars is a 4 inch stack of thousand dollar bills in your hand while a trillion dollars is a sixty seven mile high stack of thousand dollar bills in your hand."
6. Use the occassional prop...Reagan lugged the entire tax code into a State of the Union address to make his point that it was too complicated.
7. A speech should flow logically (use an outline) and go up and down.
8. Be positive.
9. Figure out ahead of time where you are going to inject pregnant pauses and where you are going to add bluster.
10. Anticipate the critics: "I know you're going to hear that my idea is cockeyed. They will tell you that _____. But let me explain why that isn't so."
11. Close hard with a story that mists the eye or an especially good quote that would stick with the audience.

[I pulled these tips from David Gergen's book "Eyewitness To Power." Gergen was Reagan's communications director in the White House]
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the great communicator; all about preparation- he just made it look easy
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Brian Halligan

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Sharyl Sandberg described a poster on the wall at Facebook: “What would you do if you weren’t afraid?” She said that it echoed something the writer Anna Quindlen once said, which was that “she majored in unafraid” at Barnard. Sandberg went on, “Don’t let your fears overwhelm your desire. Let the barriers you face—and there will be barriers—be external, not internal. Fortune does favor the bold.
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Brian Halligan

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Eric Clapton's still got it...check out this inspired version of "I Shot The Sheriff: I Shot The Sheriff (Live from Crossroads 2010)
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Thoroughly enjoyed that. Thanks for sharing.
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People
Have him in circles
1,780 people
Work
Employment
  • HubSpot
    CEO, present
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Previously
Hong Kong - Tokyo - Boston
Story
Tagline
Inbound Marketing
Introduction
Co-founder/ceo at HubSpot, an EIR at MIT, and author of a couple of books.
Education
  • MIT Sloan School of Management
    MBA, 2005
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Gender
Male