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Tillison Consulting
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320 followers
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How Twitter’s advertising is moving beyond 140 characters

Twitter wants marketers to see it as more than 140 characters as it focuses on providing more ways for brands to reach consumers.

That started with the introduction of Twitter Moments and continues with a more global focus on live videos, aimed at enabling brands to “express themselves” on a wider scale.

Twitter has developed its video platform Periscope so that the streaming service works from TV production technology, not just through phones.

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Facebook Page Call-to-Action Buttons Get Big Update

Some big changes are coming to call-to-action buttons on Facebook Pages, including new third-party and Messenger integrations, the social network announced. Facebook is also rolling out a new recommendation feature that could help more people discover your business Facebook.

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You Can Now Turn Conversations Into Sales With Shopify and Facebook Messenger

Customers will be able to browse and buy products in Messenger—all while chatting with you in real-time. To shop in Messenger, your customers will simply start a conversation with you, and then tap Shop Now to view your product catalog. When they discover something they love, they can buy it with just a few taps using Shopify’s checkout.

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Facebook Instant Articles Now Support 360-Degree Videos and Photos

Publishers using Facebook’s Instant Articles can now include 360-degree videos and 360-degree photos to their content.

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3 Video Storytelling Tools for Social Marketers

Do you want to create social media videos for your business?

Is your lack of video creation skills holding you back?

The right apps make it easy to produce social videos by yourself in minutes.

In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos.

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The Quickest Way to Build Trust Online

For a brand, blog or business, one of the most powerful ways to amplify their online presence is to appear on video for their community or customers.

#VideoMarketing #ContentMarketing #Trust
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