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Bas Grasmayer
Worked at Dream Industries
Attended Yeditepe University, Istanbul
Lives in Utrecht, The Netherlands
240 followers|46,009 views
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Bas Grasmayer

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Last Friday, Spotify unveiled its newest feature: Release Radar - a personalized playlist of newly released music, updated every Friday. It’s reminiscent of Discover Weekly, but Release Radar’s recommendations are always newer tracks. My first impression is that it’s much more likely to recommend mu
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Bas Grasmayer

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Ooh, been a while since I've been on Google+ (yes, Twitter is down). Looks much better now. Actually tempted to start using it more actively.
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Wrote a new article for the midem blog. About the rise of moombahton and what it means for the current and future state of music and the music industry. Expect new music genres to behave more like internet memes.
The rise of the new "moombahton" dance genre couldn't have happened without direct-to-fan tactics, says Zvooq's Grasmayer
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Trendwatching.com's trend briefings are always excellent.
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Made a new mix. Dedicated to the Global Bass revolution :)
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I've got a new article up. "So what is music, or any other type of content? It's what adds value to the CD in the box. It's what makes 2 covers separated by a stack of paper worth buying from the book shop. It's what brings hundreds of people to one place for a shared experience. But it's not a product."
Perhaps the biggest illusion in content-centric industries is the belief that the content itself is the main product. For the end-consumer, music is not a product or a service. End-consumers rarely pa...
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New article published on the Midem blog. About breaking conventions as an artist. Don't let yourself be limited by the former gatekeepers. Be exciting!
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Trying out the Google+ app. Will drop my thoughts in a comment later.
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My music biz column on Ownership, Access and Availability. Up now.
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Any good OSX clients that have Twitter & Google+ integrated together?
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This was a great panel to be in, with +Eliot Van Buskirk, Will Sansom and James Martin.
The 2012 midem Bloggers' Wrap session featured (left to right) Eliot von Buskirk, editor of Evolver.fm; James Martin, midem's community manager & session moderator; Will Sansom, writer and...
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Tagline
Serial expat and digital strategist at MUSIC x TECH x FUTURE
Introduction
I am a music biz consultant, and serial expat. I've worked and lived in 4 different countries. Through MUSIC x TECH x FUTURE, I help companies with their digital strategy, from community management, to product development, to content strategy.

I hold a degree in International Communication Management.
Education
  • Yeditepe University, Istanbul
    PR, Intercultural Communication, New Media, 2008 - 2009
  • University of Applied Sciences INHOLLAND Amsterdam/Diemen
    International Communication Management, BA, 2005 - 2011
Basic Information
Gender
Male
Work
Occupation
Digital strategist, MUSIC x TECH x FUTURE
Employment
  • Dream Industries
    Head of Information Strategy, 2012 - 2013
  • Piratenpartij
    Campaign Manager, 2010 - 2010
  • Bulgarian National Radio
    Internet Marketing, PR, Journalist/Editor, 2007 - 2008
  • Zvooq
    Product Lead, 2013 - 2014
  • official.fm
    Head of Online Communication, 2011 - 2011
  • official.fm
    Market Analyst, 2011 - 2011
  • Lukida
    Advisor, 2015 - 2015
  • ByCycling
    Advisor, 2015 - present
  • MUSIC x TECH x FUTURE
    Digital strategist & founder, 2016 - present
  • The Music Tech Network
    Founder, 2015 - present
  • Bulgarian Socialist Party
    Digital strategy consultant, 2009 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Utrecht, The Netherlands
Previously
Moscow, Russia - Amsterdam, The Netherlands - Sofia, Bulgaria - Istanbul, Turkey
Contact Information
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