Recently I was the Air Canada Center to see ColdPlay with my wife and as I looked out across the audience it was stunning to see how many people had smart phones out and using them during the performance. And after we got back from that I saw this article make a splash - Iron Maiden lead singer called out someone in the audience for texting through his performance - http://www.blabbermouth.net/news.aspx?mode=Article&newsitemID=177076
. But what if Bruce was wrong to call out that guy? What if he was a great fan that enjoyed live music and wanted the experience of being there, as well as wanted to directly support the band by being at the live show but was also 'sharing' as much of that experience as he could real-time.
What if people are actually more engaged in these situations rather than less engaged?
I know that posting on FB and Twitter during sporting events is tons of fun because you get to be there live as well as interact with people who aren't there/can't be there but are now able to enjoy the experience with you.