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Rick David
1,541 followers
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Great for business and life...the Four Agreements are:

1. Be Impeccable with your Word: Speak with integrity. Say only what you mean. Avoid using the Word to speak against yourself or to gossip about others. Use the power of your Word in the direction of truth and love.

2. Don’t Take Anything Personally
Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.

3. Don’t Make Assumptions
Find the courage to ask questions and to express what you really want. Communicate with others as clearly as you can to avoid misunderstandings, sadness and drama. With just this one agreement, you can completely transform your life.

4. Always Do Your Best
Your best is going to change from moment to moment; it will be different when you are healthy as opposed to sick. Under any circumstance, simply do your best, and you will avoid self-judgment, self-abuse, and regret.7
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David Ogilvy's (infographic)
"How to Create Advertising That Sells" 38 Principles http://socalmarketingonline.sharedby.co/share/191GW7

Ogilvy & Mather was founded in 1948 by David Ogilvy in Manhattan. The company became a leading worldwide agency by the 1960s.Central to its growth was its strategy of building brands such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé, and Unilever brands Pond’s and Dove.
Ogilvy & Mather was built on Ogilvy’s principles, in particular, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.
Here are 38 great principals on advertising and marketing that have been culled from decades of their work and principles. A very interesting read and may help spark some ideas for your business and your next campaign.
How to Create Advertising That Sells: 38 Principles http://socalmarketingonline.sharedby.co/share/191GW7
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Lean The Science Of Persuasion (here) https://t.co/losYmE0Chf
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