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The Concept Farm
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Fresh Ideas Harvested Daily
Fresh Ideas Harvested Daily

112 followers
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Four-Part Series "Everything is a Remix" examines creativity as, largely, the re-application and integration of pre-existing creative ideas.

Some of the specific examples cited could be controversial but the argument is well stated.

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The New Yorker's take on the widespread convention of brainstorming, pioneered by Alex Osborne of BBDO in the late nineteen-forties. In fact, this piece argues, a healthy exchange of differing perspectives--constructive criticism--is the most direct route to the best ideas.

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It's all about the multi-layers of advertising spend when it comes to the Super Bowl. Whether it's advertisers teaming up with Facebook or Google, or upping spend on paid search. This is one game advertisers don't want to miss. AdAge lets us know how they're getting in on the action.

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Our creatives are totally obsessed with Pinterest over here at The Concept Farm. Of course Mashable has the lowdown on the latest tips and tricks on one of the latest social networks all wrapped up in a tasty slideshow.

Follow and repin us:
http://pinterest.com/nicolewmiller/
http://pinterest.com/robertsingh/
http://pinterest.com/ivaz/
http://pinterest.com/hankwasiak/

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Another article substantiating the importance of the ongoing customer relationship, this time specifically in the context of Facebook. Happy to see our clients ESPN and Disney/Walt Disney World on the list.

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Check out Harvard Business Review's Future of Retail Insight Center because the retail experience is now as important as ever regardless of whether it is taking place in store, online or elsewhere.

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Ad Age's "The Dawn of the Relationship Era" reinforces The Concept Farm mission of engaging customers, building trust and creating participatory Brands.
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