The blocking of international content has led to a playground for experimentation, with offerings like WeChat surging ahead of Western rivals such as Facebook in providing a platform for businesses to operate
Chinese companies are using WeChat Wifi Hotspots to grow their followers and to get more loyal, returning customers. Businesses can automatically send a digital coupon to a hotspot user whenever they come back into range of their Wifi. #WeChat
Mark Zuckerberg is expected to invite more developers and businesses to build bots for Messenger. (AP Photo/Eric Risberg) When we’ve got our noses poked into smartphones for hours each day, it's hard to believe that apps are starting to hit the end of the road. Yet studies consistently show that smartphone users [...]
In this episode we chat with Andrew Schorr, founder of Grata, a WeChat product services platform and graduate of 500Startups. We learn what content marketing success on social media looks like and the challenges of starting a business in China.
Grata featured in this TechCrunch piece on the future of Facebook #Messenger. Good thoughts on some of the strategic decisions the Messenger team needs to be making now, with a strong nod to how WeChat has already handled similar decisions.
Customer Service Console for WeChat and In-App Messaging
Grata's cross-platform customer service console works with your verified WeChat official account, in your own app via the Grata Messaging API, or through our white-label app. Never put your customer on hold again.