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DR Marketing Group
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2001 WEST SAMPLE ROAD SUITE 301 POMPANO BEACH FL 33064
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Introduction

DR Marketing Group is a direct response marketing company dedicated to creating real advertising solutions for our customers.  Our team caters to businesses of all sizes—from small companies to Fortune 1000.  We are not only committed to providing your company with the means to market a product on TV, but DR Marketing Group customizes professional-quality web pages and interactive content including video compatible with mobile devices.  All of our dedication combines to provide your company with a well-rounded direct response marketing campaign.  Our success at DR Marketing Group is due in part to our long history of work in TV production as well as branded entertainment.  By incorporating this specialized experience with our skilled online and interactive marketing department, the people at DR Marketing Group are able to focus on perfecting all aspects of your company’s direct response marketing campaign.

For over twenty years, DR Marketing Group has been on the forefront of establishing successful direct response techniques, as well as expanding on and redeveloping existing strategies to secure viewers and introduce them to your product.  When working with your business, DR Marketing Group takes real care to broadcast a campaign that is on par with your company’s vision.  We are committed to the creation of successful direct response campaigns that leave a lasting impression on our viewers.

DR Marketing Group’s goal is to communicate your company’s sales message in the most effective way possible through the hard work of our versatile teams.  Working with DR Marketing Group means that your product will get the star treatment.  Our resources include an assortment of teams specializing in each unique aspect of your direct response marketing campaign.  From our creative teams, to our media buyers and e-commerce strategists, to campaign management teams, DR Marketing Group offers a variety of concentrated efforts for marketing your company’s product.  And our in-house production facilities give DR Marketing Group a leg up on others!  Your business will benefit greatly from the exposure that DR Marketing Group is able to provide. 

Our television programs are designed to attract consumers and entice them to act immediately.  The success of an infomercial can be measured instantly, but DR Marketing Group is dedicated to more than just creating a catchy show.  Providing an all-around successful campaign is job number one at DR Marketing Group.  Our experienced teams are able to create an impact on viewers through creative scripts for engaging television audiences, as well as email and Internet-based marketing, and media placements.

At DR Marketing Group, we know that potential customers today are bombarded with a massive selection of new products daily.  They value making educated purchases and staying skeptical in the face of promises.  However, when introduced with the right campaign on the right terms, a viewer can quickly become a customer.  DR Marketing Group has the tools and experience to provide your company with a successful campaign transforming everyday television viewers into fans of your product.

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DR Marketing Group on Lifetime with African Ancestry, Inc.

The following segment aired on DR Marketing’s Incredible Discoveries. Joining the show was African Ancestry, Inc. to discuss genealogy.

DR Marketing Group: You know where you were born. You know where you’ve lived. But how much do you really know about where you’re from? When your children ask about your family’s roots, what do you say?  It was an important legacy for me to pass on to my son to be able to really tell him that you come from a proud people.

African Ancestry: Now you’ll never have to simply say “Africa” again. You’ll be able to say so much more.

DR Marketing Group: With the help of the pioneers in African ancestry research, you will discover the roots of your family and transform the way you define yourself.

African Ancestry: You’ll learn how advancements in science have made it simple and easy for you to uncover the long-lost answers about your family lineage.

DR Marketing Group: We’ll be speaking with the co-founders of African Ancestry, and people who have taken the incredible journey, tracing their DNA, finding their roots in Africa. Why is it so important for us to trace our ancestry?

African Ancestry: Well, let's start with you.  Where are you from?
DR Marketing Group: New York by way of the Caribbean.  But that's really all I know.

African Ancestry: Not just the town you were born in or the city you call home - but where you're really from. Before the Middle Passage and the time of slavery in the Americas. The place where your bloodline originated and the roots of your family tree truly began? If all you can say is, “Africa,” you're not alone.

DR Marketing Group: It's true. Many of us know we come from Africa, but we can't claim a specific ancestral homeland because the doors to genealogy records are closed to most of us after a certain point.

African Ancestry: Unfortunately, some of us can't trace our family history farther back than our grandparent's memories.

DR Marketing Group: But that's going to change today, right?

African Ancestry: With the help of African Ancestry, industry leaders and pioneers in African ancestry research, thousands of people just like us are unlocking the doors to their past, quickly and easily to understand their family's history going back hundreds, even thousands of years.

DR Marketing Group: When I initially started doing my genealogical research, one of the main sources that I used was my aunt who is 94 years old because she's the oldest member of my family, she is the embodiment of my past. So I really wanted to make sure she was able to take the test so we could get those results and let her be the conduit for connecting us to our past.

African Ancestry: What made you interested in doing the research?

DR Marketing Group: I needed to know that my family roots stretched a little further than the belly of a slave ship or South Carolina.  I had my own ideas about where my ancestry came from and I was kind of wrong. Everybody always said, "You look Ethiopian."  So when it came back that it was the Ga people from Accra, it was, "Yeah!  OK, I'm connected.  Now I know."

African Ancestry: How did finding this out this information feel?

DR Marketing Group: My self esteem increased. My self-image improved. I had an air of confidence.  I just felt really good about knowing where I came from. And I remember walking down the street and sometimes just smiling because I would think about knowing my heritage, which I hadn't known for over 60 years. We've been waiting a lifetime to know what we know. And for me, it was as good as winning the lottery.

African Ancestry: By analyzing our DNA, we can actually link our bloodline to ancestors who lived thousands of years ago and to people in present day African countries.

DR Marketing Group: Where is our DNA found in order to get this information?

African Ancestry: DNA is found in every cell of our bodies and represents the building blocks of our genetic make-up. It contains the genetic codes for all of our traits. Each of us inherits fifty percent of our DNA from our mother and fifty percent from our father.  Part of the DNA we inherit from our mother is called mitochondrial DNA.  It doesn't mix with anything we get from our father.  It doesn't change.

DR Marketing Group: It’s amazing how much information we can find out from our DNA. I am very happy that I now know where I’m from.

DR Marketing Group is an industry leader in direct response television production, focusing on branded entertainment. As a full-service turnkey marketing agency, DR Marketing Group has a diverse range of capabilities that allow the company to proactively respond to the ever-changing demands of a competitive global marketplace. DR Marketing Group is a subsidiary of O2 Media, Inc. For more information about DR Marketing Group, please visit www.drmarketing.com or contact Christopher Seega, Vice President of Brand Development and Marketing, at 954-691-1102.
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DR Marketing Group is a leader in solution-oriented programming for women and their families.
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DR Marketing Group is always happy to answer your questions regarding Incredible Discoveries.
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DR Marketing Group empowers viewers to make the right choices for their homes and their families!
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DR Marketing Group loves finding quick and easy solutions to life’s toughest obstacles, don’t you?
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DRMarketing Group offers helpful advice to viewers on how to choose the bestproducts for their needs.
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DR Marketing Group on Lifetime with Colson

The following segment aired on DR Marketing’s Incredible Discoveries. Joining DR Marketing Group was Colson to discuss cellulite.
 
DR Marketing Group: Stop hiding your skin, stop covering your thighs, you don’t need a disguise! Just because you’ve got cellulite, doesn’t mean you should be embarrassed. Most women have it, they just don’t let it show!
Colson: That’s because they’ve discovered Crème de la Crème—the revolutionary anti-dimpling Body Contouring System! Crème de la Crème is every woman’s secret friend.

DR Marketing Group: Crème de la Crème —“the cream of all creams”— combines two topical skin treatments that help diminish the appearance of cellulite with incredibly fast results. Best of all, it not only works great but feels and smells fantastic on your skin.

Colson: Here’s a word nobody likes: cellulite. But you know what? It’s about time we all stopped whispering about it.

DR Marketing Group: The fact is cellulite is a normal, natural feature of the female body. Most women have it and it becomes more prominent as we age. You can’t change biology. But just because we know that, doesn’t mean all those other people out know that. You know the ones I’m talking about.
Colson: So let’s talk about what you can do about cellulite.

DR Marketing Group: How can you feel better about pulling on a pair of shorts? Or trying on a skirt with a hem somewhere above your ankles and wearing a bathing suit in public without your skin feeling like it's going to become the butt of everyone’s jokes? It’s easier than you might think. Here to tell us about that solution is Brian Fasculo! I am just dying to know though, how are we going to win this battle with cellulite?

Colson: I’m about to show you something you’ve never seen before—and don’t worry there are no needles, no doctors, no drastic surgical procedures involved. You don’t need them. It’s an unprecedented new way to combat cellulite that, get this, guarantees you’ll start seeing results in just three weeks.

DR Marketing Group: Wow!  Visible results in just three weeks?!
Colson: The Crème de la Crème is a revolutionary anti-dimpling body contouring system that is clinically shown to give you an enhanced body silhouette.

DR Marketing Group: Crème de la Crème gives a slight tingling sensation when you apply it.  And it has this refreshing feeling as it is absorbed into the skin.  You know it's working because of that sensation.

Colson: Crème de la Crème is a scientific breakthrough in skin care.  I like to call it a “spa in a bottle.”

DR Marketing Group: Why?

Colson: Because it’s a two-part, double-action, anti-dimpling body contouring system that works synergistically on your skin to reduce the appearance of cellulite that you can apply in private at home. It’s the result of years of intensive research and experimentation.

DR Marketing Group: How does it work?

Colson: First, Crème de la Crème’s Skin Refreshing Exfoliating Scrub uses natural ingredients to remove impurities and slough dead cells from the surface of the skin. This special scrub cleanses, tones and polishes the skin to give it a silky texture with a glowing appearance and prepares the skin for a more effective absorption of Step 2: The Body Contour Cream.

DR Marketing Group: The unique Body Contour Cream features a proprietary blend of ingredients designed to help re-texturize, hydrate and calm fatigued, puffy skin that exposes the spongy, orange-peel appearance of cellulite.

Colson: Together, the two-part system rapidly and effectively reduces the overall appearance of cellulite giving you an enhanced body silhouette.

DR Marketing Group: If you’ve thought about taking drastic measures to fight cellulite, Stop! You don’t need to go to extremes for sleeker, firmer, smoother looking skin!

Colson: Why pay thousands for risky clinical procedures, or hundreds for store brand lotions that just don’t work?

DR Marketing Group: So just by using the Crème de la Crème Body Contouring System twice a day, you’ll begin to notice visible results in as little as three weeks. You can put the complete two-part, double action Crème de la Crème Body Contouring System to work for you right now!

DR Marketing Group is an industry leader in direct response television production, focusing on branded entertainment. As a full-service turnkey marketing agency, DR Marketing Group has a diverse range of capabilities that allow the company to proactively respond to the ever-changing demands of a competitive global marketplace. DR Marketing Group is a subsidiary of O2 Media, Inc. For more information, please visit www.drmarketing.com or contact Christopher Seega, Vice President of Brand Development and Marketing, at 954-691-1102.
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DR Marketing Group is wishing you a happy and healthy weekend.
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DR Marketing Group wants you to watch and learn!
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DR Marketing Group is wishing you a successful and productive day!
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DR Marketing Group wants to thank the hosts of Incredible Discoveries for all their hard work.
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DR Marketing Group is reminding you to watch Lifetime TV.
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