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IdeasToGo Momentum
Works at Ideas To Go
Attended Yale School of Management
Lives in 1 Southeast Main Street, Minneapolis, MN, United States
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IdeasToGo Momentum

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A great review by Andrew Marshall about our new book:
"For many working on innovation, you may come to this book thinking you know how your mind works and there’s not much to learn. This is the whole point of the book! So often we believe that because of our deep subject matter expertise we have total command of a subject domain. The end result is that we miss the opportunities right before our eyes, or within earshot, or on the tips of our tongues, or at the end of our noses, or within arm’s reach. We over-rely on what has made us successful in the past and neglect that which could make us successful in the future." https://medium.com/@drewcm/aint-innovation-misbehaving-review-of-outsmart-your-instincts-by-adam-hansen-edward-2ae514c1743a#.to6bc2tqe
Many people working to generate significant and unique value in their organizations come up hard against so many constraints: the pressures…
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ITG's Adam Hansen was interviewed by Forbes to discuss our new book, Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward. Check out the article: "Why Your First Instincts Can Hamper Your Capacity to Act Wisely and Innovate." 
The down-to-earth ways co-authors of Outsmart Your Instincts authors Adam Hansen, Ed Harrington and Beth Storz describe how to overcome our cognitive biases can enable us to innovate, at work and in our lives.
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Our book, Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward, launched January 10, 2017, at amazon.com, Barnes & Noble and your favorite bookstore everywhere. Check it out!
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ITG President Beth Storz recently spoke with Phil Simon from Huffington Post about her motivation for co-authoring the book, Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward, and how our biases can make a big impact on innovation. http://ht.ly/4AgP3082N7M
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Ideas To Go CEO Ed Harrington shares three practical ways to turn naysayers into innovators on the Innovation Excellence blog.
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Check out our book review on BlogCritics.

Outsmart Your Instincts is a savvy blend of psychology and business by three smart authors. Upbeat and smart, it’s a book that’s filled with new ideas that are innovative in themselves. If you’re looking for approaches to innovation, or for ways to galvanize a creative team, this is a welcome resource.”
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Story
Tagline
We Do 1 Thing In 1,000,000 Ways: We Solve Problems.
Introduction
The Proof Is In Our Principles

The core of what we do for you is grounded in our belief that innovation has structure and purpose, as well as chaos and creativity. Here are our guiding principles:

Training matters. Just like you get a more solid house from a team of skilled carpenters than from amateurs, you get more solid concepts from a skilled team. That's why we train our consumers, your team, and constantly retrain ourselves.

Mindset matters. Changing your mindset changes your thinking. Breaking your patterns of thinking leads to innovative ideas. 

Customers matter. We know the best ideas come from you when grounded in and sparked by consumer insights. The magic is in the melding of your business knowledge and their behaviors, experiences and ideas.

Process matters. Generating ideas is only half of what you need. Selecting, refining and focusing on the best-of-the-best is equally important. That's why we spend the time it takes and utilize expert resources to ensure the high quality of the final output.

Environment matters. Setting the scene is both physical and mental. We have three creative spaces to heighten the idea generating experience for everyone. By stepping out of your own offices, you literally step outside the cube you often have to think in. We also spend time upfront setting the right mindset so the entire team goes into a project prepared—with common goals and open minds.
Bragging rights
Our commitment to client success is what drives us—and our passion for innovation is why Fortune 500 companies—including 1/3 of the Fortune 100—come to us again and again.
Education
  • Yale School of Management
    MBA
  • Indiana University
    MBA
  • University of Pennsylvania
    Sociology
  • Wittenberg University
    English, Spanish, Journalism
  • University of Massachusetts Amherst
    Marketing
  • University of Michigan
    MBA
  • University of St. Thomas
    EdS
  • Luther College
    Gifted and Talented Education
  • University of Minnesota
    Education and French
  • Cornell University
    Business Management
  • New York University Stern School of Business
    MBA
  • San Jose State University
    MA, Library and Information Science
Basic Information
Gender
Decline to State
Links
Work
Occupation
Innovation and Creative Process Facilitation
Skills
New Products and Services, Positioning, Claims, Creative Ethnography, Consumer Panels, Innovation Engineering, Opportunity Discovery and Expansion, Promotions, Naming, Concept Optimization, Packaging Design Optimization
Employment
  • Ideas To Go
    present
    Ideas To Go partners with innovative companies to create concepts, solutions and opportunities with the creative voice of their customers.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
1 Southeast Main Street, Minneapolis, MN, United States
Previously
Morristown Green, Speedwell Avenue, Morristown, NJ, United States - Lake Eola, Orlando, FL, United States
Contact Information
Home
Phone
1-800-352-0805
Email
Address
One Main St. SE, Fifth Floor, Minneapolis, MN 55414