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Jim Lillig
742 followers -
Seasoned internet marketer with a penchant for helping advertisers achieve success in online and offline markets through innovative techniques.
Seasoned internet marketer with a penchant for helping advertisers achieve success in online and offline markets through innovative techniques.

742 followers
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Jim's posts

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Josh Bachynski is my SEO Hero.  This is THE list of Panda Do's and Dont's you need to know for SERP Ranking

http://themoralconcept.net/pandalist.html

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Voice click ads.  This should be an interesting way for advertisers to start the conversation with consumers.  Certainly a new avenue for online streaming radio ads to engage customers.  Can't wait to see what a few more creatives look like beyond just having an app show up for download.  I am thinking you might be able to have contests be attached to it and then drive traffic to social media sites to see if their answer was correct and if they won something.  Keep an eye on this one.

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Repealing Net Neutrality Is Your Worst Nightmare - Here's Why...
http://youtu.be/fpbOEoRrHyU
Watch this video and maybe you'll get a clue on what the cable companies are trying to do under the guise of "net neutrality".  This video is absolutely funny, but also absolutely true. When Obama put the head of the cable companies lobbying organization, Tom Wheeler, as the new head of the FCC,  as the video suggests, that's like hiring a dingo to be a babysitter (Please don't eat my baby).  
John Oliver is spot on when he says, if you want do something evil, make it boring.  This is why you aren't seeing it reported on the news, because the cable companies A) don't want your opinion and B) if they make it boring enough no one will want to watch it.
Net Neutrality CANNOT happen.  What it represents is a barrier to entry for truly innovative ideas.  If net neutrality happens, it will give the Comcast's, the Cox's and the Time Warner's of the world the power to unlevel the playing field and take back what the net has given to the world, namely taking away the power from companies like these.
So watch this video, and for God's sake, not even for God, for every cat video and dancing baby clip, for every startup and entrepreneur, born today or tomorrow, for every Tweeter and Pinster, for every freedom you hold dear, stand up and let the FTC know what a crock of crap scrapping net neutrality would be. (That is, if like China, they don't ban free speech altogether at the FTC now that it is headed by the man who used to get his paycheck from the very companies that are now fighting to restrict the speed at which you receive your online content).
Make your voice heard here: FCC.gov/comments

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11% of ad agencies have some form or performance based compensation.  Up from 7% just three years ago.  Is this a trend that will continue?  More than likely yes, as CMO's want accountability not just more "branding".  As the pressure on CMO's increases to be transparent and take responsibility for bottom line sales, they will lean on their agencies to prove up by making their pay tied to how well their campaigns sell product.  The CPA (cost per action) marketing channels should see this as good news.  For more on CPA Networks and how they can benefit advertisers read: http://www.jimlillig.com/state_of_CPA.pdf

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See how video ad fraud is apparent in your numbers in this informative article.  Botnets are creating a false veil of metrics, and advertisers fall prey when the cost of ads is lowered.

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Are you requiring your contest respondents to post a pic or a comment to enter a contest?  The FTC has new guidelines on disclosure that you may want to be aware of.

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Canadians may be friendly, but there spam laws sure aren't.  Bottom line, make sure to purge all your lists for CA addresses.

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If you need a quick number of FB likes or even to get more brand recognition, Vine may hold the answer.  Millions of followers can send to millions of their followers and so on and so on and.....

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Make ads funnier, more engaging and use stunning images to reverse the trend this report concludes.  Older consumers more frequently tune out ads.  Is this a mandate for more native advertising?  Read the full report analysis here: http://snip.ps/c6nh
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