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Richie Escovedo
944 followers -
Strategic communications/PR guy in Texas
Strategic communications/PR guy in Texas

944 followers
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From School PR to Plan 'B'
I've left school PR. Sharing some personal news: After 13 yrs in #schoolPR , I've accepted a position @balcomagency . (Sad to leave exceptional @mansfieldisd team) — Richie Escovedo (@vedo) September 11, 2014 I can now call myself a former education communi...

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Dig deeper when you know the story is close #schoolPR #mediarelations
Where did May go?! Another school year is coming to a close. I've been in school PR for 13 years now (lucky 13!) and as does most Mays in education, the month just goes. Quickly. We had some challenges and some great bright spots. One such bright spot came ...

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On Working Together
Our PRSA chapter recently held a joint program with our friends at AAF Fort Worth and Social Media Club Fort Worth to host author/speaker Jackie Huba for a fun evening at Four Day Weekend Theater. This night on the town took well over four months to coordin...

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Stuck between a shock and a tarred place
I first considered writing another column about the solid program we have for members and guests at the next luncheon. But that seemed like fluff when put up against a local, sensitive topic, the discussion of which substantially advances the PR profession ...

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Is this cool or creepy? “It’s easy to see where all this is going: Smartphones will be the internet-connected hub for a network of 'things' that are attached to or are in range of our bodies.”

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Children, it's ok to be in PR. Just be ethical.
When things go wrong in politics, things tend to go right for the media. Political corruption lead stories and exposés (local and national) can be the stuff on which journalism careers are made. Because of this duality, it's no surprise that a well-respecte...

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I've never had a startup, but I know PR and this shouldn't even be a question. 

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Down with trolls: "...40 percent fewer comments since the changes were implemented"

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Agenda-setting theory: helped or hindered by social media?
I frequently read the editorials and columns in the opinion section of my hometown newspaper . I like their digital subscription option these days since the print version mostly ended up in the recycling bin unless I needed to wrap something breakable. But ...

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