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deirdre breakenridge
Works at Pure Performance Communications
Attended Fairleigh Dickinson University
Lives in USA
1,991 followers|84,647 views
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deirdre breakenridge

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If you can deliver on these five tips you will do well with your media friends!
 
Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every story. This might sound tough but it is actually quite simple and attainable if you keep in mind these 5 things while interacting with journalists... Must Read !

Link : http://nucleuspr.blogspot.in/2016/01/5-things-every-media-professional-wants.html
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deirdre breakenridge

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Social PR Strategist Shonali Burke shares her insights on strategic communication, #socialmedia, #PR and more, in an interview with me on #WomenWorldwide.
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How will PR & marketing pros approach content in 2016? Here's my Q&A with Lisa Davis, Director, Marketing at +Marketwired, who shares her insights on the topic. 
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7 #PR Lessons in 2015 via the PR Expanded blog. Knowing what you did well this past year, will give you better direction in 2016!

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What are the biggest mistakes of small biz owners? Here are two: Not connecting with the best talent & trying to do everything yourself. 
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The Reliability Factor: Three Tips for Maintaining Your Reputation via +PR Daily: http://www.prdaily.com/Main/Articles/20064.aspx
The PR world values a communicator’s ability to meet a deadline. When it comes to keeping clients happy—and your status as a trusted professional solid—here are a few tips to follow.
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#PR students, educators and pros, +Valerie Simon, +Shonali Burke and I will be talking strategy tomorrow night at 8:30 p.m. ET. Join us for the #PRStudChat 2016 community kickoff. Hope to "see" you then!
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I started the New Year simplifying the way I communicate. Here are five simple tips to help you be more focused and productive. 
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Make #Leadership a Priority in 2016. What are the characteristics that great leaders possess? http://ow.ly/WecfQ
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+David Merton, those are really good ones too. I would also add "discipline" to the list. Thanks for sharing!
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Check out the FIR 12 podcast with host +Shel Holtz, +Neville Hobson, +Eric Schwartzman and me. The topics discussed include: Firm drops PR from its name, creativity in PR, Instagram vs. Snapchat and more. http://ow.ly/VBaz8
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In her circles
1,159 people
Have her in circles
1,991 people
Jim Delaney's profile photo
lucas davis's profile photo
Carmen Ghita's profile photo
Lilly Vizante's profile photo
Nainesh Patel's profile photo
Araz Salih's profile photo
Katie Marchetti's profile photo
Ioan Pop's profile photo
Gurdeep Singh Walia's profile photo
Education
  • Fairleigh Dickinson University
    Masters in Business Administration, 2001 - 2006
  • Glassboro State College
    Communications/Public Relations, 1984 - 1988
Basic Information
Gender
Female
Story
Tagline
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.
Introduction
I'm a communications strategist, CEO of Pure Performance Communications and the author of several Financial Times Press books including: PR 2.0 and Putting the Public Back in Public Relations. I'm also a professor at NYU, a blogger at PR Expanded and the host of the podcast show, Women Worldwide.
Work
Occupation
Author, Speaker and Communications Strategist
Employment
  • Pure Performance Communications
    CEO, 2011 - present
  • Mango! Marketing
    President, 2009 - 2011
  • PFS Marketwyse
    President, 1998 - 2009
Places
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Currently
USA