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deirdre breakenridge
Works at Pure Performance Communications
Attended Fairleigh Dickinson University
Lives in USA
2,030 followers|87,188 views
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deirdre breakenridge

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Congratulations +SpinSucks Sucks and +Gini Dietrich on your tenth anniversary!
 

A decade of PR blogging? Who else in PR was blogging in 2006? 
It's hard to believe for those of us who contribute to Spin Sucks daily, but this blog that started out horrendously is celebrating 10 years on the internet
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deirdre breakenridge

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Just finished editing an article by a client on live streaming for brands -- it's in the air, no question. Who's using live streaming on YouTube, Facebook, Twitter, Snapchat ... and how?
The new data, which everybody welcomes, give publishers geographic and demographic data they could only guess at previously.
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deirdre breakenridge

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Check out the Social Media Marketing Trends 2016 Report Summer Edition by Cannes Lions. Some very interesting takeaways!
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Excellent article and a must read for PR pros. Thanks for sharing the Forbes article +Loana Glitia. 
 
I think Andreea Leonte's article in Forbes is more valuable if you read it as an analysis of how lean methodology & design thinking can be applied to content & communication. It's a story with deeper roots than how PR can reinvent itself beyond Crisis Comm.

Found it particularly relevant since I myself shifted from Agency PR to Comm for Startups - where the sword of tangible ROI hangs slightly more visible as you're looking for product market/fit.

Sharing this to encourage all of us in convincing our clients to believe in content, PR strategies & even automated methods that slowly, but steadily, bring in measurable results.
By Andreea Leonte The public relations industry is, strangely, doing well. While trust in advertising and marketing drops to historic lows, the PR industry is growing faster than the overall economy with global PR revenue in 2015 up 8% to an estimated $13.5 billion. It grows, but it doesn’t move, because it is [...]
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Glad you too enjoyed it! I've taken the liberty to e-mail your feedback to the author.
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deirdre breakenridge

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Here’s my interview with Gini Dietrich on Women Worldwide. We cover a lot of ground from well-known personalities and how sex sells to sharing authentic stories and getting your brand recognized:
http://bit.ly/1QGx1Im

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Many public relations professionals gravitate to the field for its focus on verbal and written skills. However, as in most professions, industry leaders are strong in both language and math skill sets. As a PR professional and social media marketer at PR tech company AirPR, I’m here to explain why data should inform your PR efforts. This cannot be stressed enough. Why is this relevant to social media marketers? Because social media is the ultimat...
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Honesty, transparency and integrity at all times!
 
Sage advice for kicking it off with new #PR  clients.

"Give legitimate critical feedback in the selling process. Prospective clients offer opportunity, but they also present challenges. Offering constructive criticism at the outset sets a precedent for the ongoing relationship."
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
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Artist and Curator, Ava Mallett, shares her inspiration behind the #WhisperMoore Bench project in a Q&A on PR Expanded: http://www.deirdrebreakenridge.com/whispermoore-bench-project-qa-with-artist-curator-ava-mallett/
On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon, on my podcast show, Women Worldwide. After the interview, I was …
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deirdre breakenridge

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Looks like a very interesting webinar topic!
 
I hope you don't mind a little shameless self promotion.

I'm hosting my first webinar. I have presented well over 100 for other organizations, but this is the first completely on my own. The topic:

Chatbots for Communicators

Chatbots are suddenly in the news everywhere. Marketers are scrambling to figure them out as early adopters get their bots into Facebook Messenger, Kik, and Skype. There are even some early journalism-focused bots. But among PR practitioners and organizational communicators? You don't hear a word. This webinar is designed to get you started understanding how bots work and how they could (and will) be applied in public relations.

Register here:
http://bit.ly/1N1mKeJ

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If you can deliver on these five tips you will do well with your media friends!
 
Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every story. This might sound tough but it is actually quite simple and attainable if you keep in mind these 5 things while interacting with journalists... Must Read !

Link : http://nucleuspr.blogspot.in/2016/01/5-things-every-media-professional-wants.html
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Work
Occupation
Author, Speaker and Communications Strategist
Employment
  • Pure Performance Communications
    CEO, 2011 - present
  • Mango! Marketing
    President, 2009 - 2011
  • PFS Marketwyse
    President, 1998 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Story
Tagline
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.
Introduction
I'm a communications strategist, CEO of Pure Performance Communications and the author of several Financial Times Press books including: PR 2.0 and Putting the Public Back in Public Relations. I'm also a professor at NYU, a blogger at PR Expanded and the host of the podcast show, Women Worldwide.
Education
  • Fairleigh Dickinson University
    Masters in Business Administration, 2001 - 2006
  • Glassboro State College
    Communications/Public Relations, 1984 - 1988
Basic Information
Gender
Female