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deirdre breakenridge
Works at Pure Performance Communications
Attended Fairleigh Dickinson University
Lives in USA
2,008 followers|86,067 views
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deirdre breakenridge

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Excellent article and a must read for PR pros. Thanks for sharing the Forbes article +Loana Glitia. 
 
I think Andreea Leonte's article in Forbes is more valuable if you read it as an analysis of how lean methodology & design thinking can be applied to content & communication. It's a story with deeper roots than how PR can reinvent itself beyond Crisis Comm.

Found it particularly relevant since I myself shifted from Agency PR to Comm for Startups - where the sword of tangible ROI hangs slightly more visible as you're looking for product market/fit.

Sharing this to encourage all of us in convincing our clients to believe in content, PR strategies & even automated methods that slowly, but steadily, bring in measurable results.
By Andreea Leonte The public relations industry is, strangely, doing well. While trust in advertising and marketing drops to historic lows, the PR industry is growing faster than the overall economy with global PR revenue in 2015 up 8% to an estimated $13.5 billion. It grows, but it doesn’t move, because it is [...]
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deirdre breakenridge

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Looks like a very interesting webinar topic!
 
I hope you don't mind a little shameless self promotion.

I'm hosting my first webinar. I have presented well over 100 for other organizations, but this is the first completely on my own. The topic:

Chatbots for Communicators

Chatbots are suddenly in the news everywhere. Marketers are scrambling to figure them out as early adopters get their bots into Facebook Messenger, Kik, and Skype. There are even some early journalism-focused bots. But among PR practitioners and organizational communicators? You don't hear a word. This webinar is designed to get you started understanding how bots work and how they could (and will) be applied in public relations.

Register here:
http://bit.ly/1N1mKeJ

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deirdre breakenridge

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Here’s my interview with Gini Dietrich on Women Worldwide. We cover a lot of ground from well-known personalities and how sex sells to sharing authentic stories and getting your brand recognized:
http://bit.ly/1QGx1Im

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deirdre breakenridge

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The Reliability Factor: Three Tips for Maintaining Your Reputation via +PR Daily: http://www.prdaily.com/Main/Articles/20064.aspx
The PR world values a communicator’s ability to meet a deadline. When it comes to keeping clients happy—and your status as a trusted professional solid—here are a few tips to follow.
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deirdre breakenridge

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#PR students, educators and pros, +Valerie Simon, +Shonali Burke and I will be talking strategy tomorrow night at 8:30 p.m. ET. Join us for the #PRStudChat 2016 community kickoff. Hope to "see" you then!
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deirdre breakenridge

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I started the New Year simplifying the way I communicate. Here are five simple tips to help you be more focused and productive. 
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deirdre breakenridge

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deirdre breakenridge

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Artist and Curator, Ava Mallett, shares her inspiration behind the #WhisperMoore Bench project in a Q&A on PR Expanded: http://www.deirdrebreakenridge.com/whispermoore-bench-project-qa-with-artist-curator-ava-mallett/
On March 21st, I visited Moore College of Art & Design in Philadelphia to interview their college president, Cecelia Fitzgibbon, on my podcast show, Women Worldwide. After the interview, I was …
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deirdre breakenridge

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deirdre breakenridge

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If you can deliver on these five tips you will do well with your media friends!
 
Cracking that first story for a PR professional is tough! Even tougher is to do the second and third …! Why? Because you have to set an excellent benchmark the first time around and always …always…aim to raise it or at least meet it with every story. This might sound tough but it is actually quite simple and attainable if you keep in mind these 5 things while interacting with journalists... Must Read !

Link : http://nucleuspr.blogspot.in/2016/01/5-things-every-media-professional-wants.html
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Social PR Strategist Shonali Burke shares her insights on strategic communication, #socialmedia, #PR and more, in an interview with me on #WomenWorldwide.
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How will PR & marketing pros approach content in 2016? Here's my Q&A with Lisa Davis, Director, Marketing at +Marketwired, who shares her insights on the topic. 
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In her circles
1,162 people
Have her in circles
2,008 people
Oscar Falcón Lara's profile photo
Jordan Sanders's profile photo
sparks gary Dean's profile photo
Samantha Jackson's profile photo
Jimmy A's profile photo
nene liizards viip's profile photo
Helaina Berry's profile photo
Lynette Young's profile photo
Godlisten Joel's profile photo
Education
  • Fairleigh Dickinson University
    Masters in Business Administration, 2001 - 2006
  • Glassboro State College
    Communications/Public Relations, 1984 - 1988
Basic Information
Gender
Female
Story
Tagline
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.
Introduction
I'm a communications strategist, CEO of Pure Performance Communications and the author of several Financial Times Press books including: PR 2.0 and Putting the Public Back in Public Relations. I'm also a professor at NYU, a blogger at PR Expanded and the host of the podcast show, Women Worldwide.
Work
Occupation
Author, Speaker and Communications Strategist
Employment
  • Pure Performance Communications
    CEO, 2011 - present
  • Mango! Marketing
    President, 2009 - 2011
  • PFS Marketwyse
    President, 1998 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA