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deirdre breakenridge
2,043 followers -
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.

2,043 followers
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Check out +Kelly Byrd's advice on how to get comfortable with #data even when you don't love math. If you're in #PR, then you need to marry the art with the science! Thanks, Kelly for a great guest post on PR Expanded!

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If you want to launch a brand the right way, tune into Women Worldwide and my interview with Fabian Geyrhalter, founder of FINIEN and author of the book, How to Launch a Brand. Fabian shares best practices and advice on the steps to building your brand.

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Congratulations +SpinSucks Sucks and +Gini Dietrich on your tenth anniversary!

A decade of PR blogging? Who else in PR was blogging in 2006? 

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Just finished editing an article by a client on live streaming for brands -- it's in the air, no question. Who's using live streaming on YouTube, Facebook, Twitter, Snapchat ... and how?

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Check out the Social Media Marketing Trends 2016 Report Summer Edition by Cannes Lions. Some very interesting takeaways!

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Honesty, transparency and integrity at all times!
Sage advice for kicking it off with new #PR  clients.

"Give legitimate critical feedback in the selling process. Prospective clients offer opportunity, but they also present challenges. Offering constructive criticism at the outset sets a precedent for the ongoing relationship."

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Excellent article and a must read for PR pros. Thanks for sharing the Forbes article +Loana Glitia. 
I think Andreea Leonte's article in Forbes is more valuable if you read it as an analysis of how lean methodology & design thinking can be applied to content & communication. It's a story with deeper roots than how PR can reinvent itself beyond Crisis Comm.

Found it particularly relevant since I myself shifted from Agency PR to Comm for Startups - where the sword of tangible ROI hangs slightly more visible as you're looking for product market/fit.

Sharing this to encourage all of us in convincing our clients to believe in content, PR strategies & even automated methods that slowly, but steadily, bring in measurable results.
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