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deirdre breakenridge
Works at Pure Performance Communications
Attended Fairleigh Dickinson University
Lives in USA
1,600 followers|36,452 views
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Thanks, +JP De Clerck  for inviting me to join the group!
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Thanks +JP De Clerck for sharing the guest post by +Susan Young written for my PR 2.0 Strategies Blog. Susan shared some really good tips in this article.
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deirdre breakenridge

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Here's a tip for the New Year ... It's important to break out of the PR silo and  coordinate with other areas of your organization including marketing, IT, customer service, etc.
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+Jose Alfonso Villalobos Leaders in charge of defining and cultivating the culture of the company. +Donavon Roberson is an expert in this regard and can answer much better than I. They help define the core values and then foster those at all levels of the company.
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Will definitely check this out.
 
I've been very frustrated having files in different places - Basecamp, Dropbox, Evernote... and I just found a tool that will sync them all up to Google Docs/Drive (and/or back). I am totally geeking out, all files in one place!  Check this out!
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Hello
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deirdre breakenridge

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Look beyond your comfort zone to solve problems ... so true!
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A guest post on PR 2.0 Strategies by Melissa Agnes on how to protect clients with a social media crisis plan. She gives a good case study on Real Estate Investment Trust (Reit).
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So true.
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Hi +Frank Strong ... Thanks for starting this community and inviting me to join the PR fun!
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Yes, "Go Hybrid!" I think we're seeing some good traction with this integrated approach.
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Hey +Andrew Worob ... it must be cool if you're here :)
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A detailed recap of PR Practice #2 in my book, Social Media and Public Relations.
 
Great content in this new book by +deirdre breakenridge 
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+Wendy Marx Thank you Wendy!  I look forward to your feedback :)
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Good interview with the head of design at Flipboard.
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People
In her circles
1,097 people
Have her in circles
1,600 people
Greg Bardwell's profile photo
James Archard's profile photo
Martin Huete's profile photo
Work
Occupation
Author, Speaker and Communications Strategist
Employment
  • Pure Performance Communications
    CEO, 2011 - present
  • Mango! Marketing
    President, 2009 - 2011
  • PFS Marketwyse
    President, 1998 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
USA
Story
Tagline
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.
Introduction
I'm a communications strategist, CEO of Pure Performance Communications and the author of several Financial Times books including PR 2.0 and Putting the Public Back in Public Relations.
Education
  • Fairleigh Dickinson University
    Masters in Business Administration, 2001 - 2006
  • Glassboro State College
    Communications/Public Relations, 1984 - 1988
Basic Information
Gender
Female