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deirdre breakenridge
2,054 followers -
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.
Author, speaker and CEO of Pure Performance Communications, a consulting firm focused on strategic communication and technology.

2,054 followers
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My book, Answers for Modern Communicators, is taking shape! Utilizing a Q&A format, the book offers answers to the most pressing, confusing, and frequently asked questions about successful communication, as organizations navigate new technology and the changing media landscape and strive to exceed the expectations of their customers. A big thank you to the many marketing experts who weighed in with their advice and best practices and to +Stephen Waddington, Partner and Chief Engagement Officer at +Ketchum, who wrote the Foreword for my book. The official book launch is early October 2017! http://amzn.to/2swXCEJ 
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Your career is your business and social media is key for your success. Building and maintaining your personal brand in social media helps you and your company as well. Here is how to build your career in PR through social media.

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Excited to announce the launch of my new LinkedIn Learning Marketing Communications video course. In the course, you'll learn how to chart your own marketing roadmap by conducting research and planning that helps you connect with your audiences through different channels. You'll leverage PR, social media, advertising and email marketing strategies to create impact and then measure the results. https://lnkd.in/dWDpRaA
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"Be a little better than we expect. The bar is low," said +Peter Shankman during his interview with me via +Nasdaq #FBLive http://spr.ly/60198iW8P Peter defines great customer service and how to create Zombie Loyalists, who are ready to do your PR and marketing for you. #PRinfluencers #Customer #Advocacy

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"If you can't articulate a purpose ... then don't communicate," said +Helio Fred Garcia during our interview via +Nasdaq #FBLive http://spr.ly/60158cJb3 Think strategy first then tactics. #PRinfluencers #leadership #Communications

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Business leaders must constantly improve their communications skills. Here's my list of 6 must-have skills to lead and inspire those around you [via the Nasdaq Marketsite blog]. http://business.nasdaq.com/marketinsite/2017/6-Essential-Communications-Skills-for-Todays-Business-Leaders.html
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