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Reload Consulting
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Business Thinking for the Digital Age ● Innovation ● Strategy ● Research
Business Thinking for the Digital Age ● Innovation ● Strategy ● Research

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"How can I ensure that every content touchpoint we put out strengthens our relationship with our brand audience?"

Answer: Strategically design content for each part of the customer’s experience or journey with your brand. Undertake a customer journey map for your customers and then pinpoint opportunities to add value!

Read more: http://bit.ly/2AxnKat

FT +Kurt Sanders building on his brilliant insights from last week's +Networx Brisbane event.
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Grab a coffee ☕ and listen to +Llew Jury and +Sahlia Painter discuss how AI is transforming customer service and walk through how to build a chatbot that actually works!

#customerservice #digitalstrategy #automation #artificialintelligence #chatbots #webinar #howto
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We understand that the word 'chatbot' can stir up some unpleasant memories. But we all know how quickly technology advances right? We are here to tell you that the future of AI is pretty darn exciting!

We've been doing a lot in the realm of customer service automation and AI lately, and have compiled a bunch of fun facts you may not know about chatbots. With recent (and ongoing) advancements in tech, the opportunities AI presents in the form of automated chat is pretty exciting!
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There are a lot of legacy pitfalls and issues with traditional consulting, which can make finding and working with consultants you trust very difficult.
This article gives questions to ask, things to look out for, and tips for engagement, to help you build a valuable working relationship with the right consultants for your business.
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17 Critical eCommerce Threats Killing Your Conversion Rates

If you own an e-commerce platform and it is not performing as well as you would like it to,then it might be due to the following:

1. Limited eCommerce Platform
2. Vague user persona
3. Incomplete product descriptions
4. Complicated sign-up forms
5. Confusing navigation
6. Lack of abandonment cart recoverability
7. Limited upsell opportunities
8. SEO un-friendly product pages
9. Cumbersome or missing shop search
10. Lack of credibility
11. Inefficient email marketing
12. Non-targeted content production
13. Hosting limitations
14. Limited payment gateways
15. No competitive advantage
16. Vague affiliate opportunities
17. Overspending on PPC

If you are unsure, it might be worthwhile to have an expert review your website and to tweak the site to improve user experience and to ensure that it is conversion-oriented.

Find out more here: http://bit.ly/2mjK5ir
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The 3 Simple Rules of Managing Top Talent

How does a company retain top talent successfully? According to an article featured in +Harvard Business Review, there are three rules for managing top-end talent. These include:

1) Treating them as individuals, not as members of a class;
2) Providing continuous opportunity; and
3) Giving then pats on the back.

Read more about this at: http://bit.ly/2lKys1Z
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The Australian regions with the fastest growing consumer spending revealed

There are many factors that affect consumer spending. Among these are consumer confidence, interest rates, disposable income as well as lifestyle preferences and needs. Based on data from the National Australia Bank, the last quarter saw a 13.5% jump in spending on pubs, restaurants and accommodation across Australia. Economist Stephen Koukoulas pointed out an increasing consumer focus on spending on experiences, and fast paced lifestyles that lead to more individuals eating out. To find out which regions have the fastest growing consumer spending, read this article.


Get more at +SmartCompany: http://bit.ly/2lcWnaa
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How Digital is Impacting Marketing

The rise of different types of digital tools and accessories has made an enormous and lasting impact on the lives of people. Businesses have taken notice and as a result have been utilising online channels to promote their products and services. Through these online channels and other digital tools, businesses are able to collect a multitude of information about their customers and the outcomes of their marketing efforts. However, not all businesses know what data to focus on and how to use the information. In her latest blog, Reload Consulting’s Anna Schuh provides a step-by-step guide on how to leverage digital tools and data available to grow a business.

Find out more at: http://bit.ly/2lgIE3Q
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Don’t trust your gut: How data can revolutionise your business

In their business analytics survey, SmartCompany uncovered that 90% of Australian business use analytics in decision making. However, while 60% of these businesses revealed they use analytics recurrently in decision-making, only 40% follow an analytics strategy. This eBook discusses how Australian businesses currently use data analytics, how they can use data to improve their business moving forward and the biggest challenges that companies face in relation to data. +SmartCompany

Download the ebook here: http://bit.ly/2kO122a
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So your digital marketing isn’t working? There’s a reason for that!

In order to keep up with the needs and expectations of customers, more and more businesses are turning online to reach their target audience. Business owners make considerable investments in developing a website and embark on marketing activities using various digital channels to promote their products and services. Despite these efforts, many business owners often get frustrated because they do not see the results that they were expecting. In her latest blog, Reload Consulting’s +Rebecca Scott shares her thoughts on why this happens and what businesses need to do to achieve the outcomes they desire.

Read more at: https://bitly.is/2jtCazs
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