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Edelman Digital

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Building personas goes beyond archetypes and into behavior:
Personas are a great way to help understand your audience and are important for developing better marketing campaigns. They help create an i
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Friday5: Embracing the Change in User Behavior
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Friday Five: Influencer Relationship Imperatives http://edl.mn/19l2zTK
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Consumers Want to Be Involved - Let Them In! http://edl.mn/15jje5a
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No. Consumers want what they want. The idea that they wanna dance with you is silly myth that only fosters PR firm billing.
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Pinterest, Now Rich with Pinformation http://edl.mn/10Mz3g7
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Weibo and the China Dream http://edl.mn/18U1IEO
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Have them in circles
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Friday5: Trends from SMX Las Vegas
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Thank you for joining us and for the stellar post!
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Digital Dice: Twitter-Based TV Ads http://edl.mn/1bWzVt6
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Podcasting the Wide Net
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1. Think.
2. Think more.
3. Think really really hard.
4. Squint your eyes.
5. Knit your eyebrows.
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Creative Newsroom: Brand Storytelling at the Speed of Social http://edl.mn/11Vkae1
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Have them in circles
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Edelman Digital is the social-digital extension of global, independently owned public relations firm Edelman. We deliver professional marketing services grounded in business strategy and executed flawlessly.