From an early age of 15, Yasu realized that products and brands were not sold because of large advertising budgets or because the offered product was of exceptional value but rather the storytelling behind the product and who was telling the story.
Starting his first ecommerce store in 2007, Yasu quickly grew to love entrepreneurship and marketing. His core belief was that the best way to get customers to discover his products though creative networking and content marketing that delivered a story that resonated with customers.
After graduating from college with a degree in economics, Yasu spent several years working as a quantitative analyst and trader. In 2010, he re-entered the world of entrepreneurship and digital marketing to become a successful affiliate marketer.
In 2013, Yasu launched Lean Cat Media--a new digital marketing consulting company that aims to help clients reach customers through creative content marketing.