Cheryl Burgess (@ckburgess) author
of The Social Employee
- (McGraw-Hill, summer 2013) How Great Companies Make Social Media
Work. Success lessons from IBM, AT&T, Dell, Cisco, Southwest
Airlines, Acxiom and Domo. Burgess is CEO and CMO of Blue Focus Marketing,
She is a social branding
consultant with expertise in social business and social media. She blogs at Blue Focus Marketing Blog
, which is an award winning MarketingSherpa Reader's Choice Award for the Best Social Media Marketing Blog. She is an
expert blogger for AT&T Networking Exchange
on social media. Proud
to be an invited contributor to the Wharton
FOA's Advertising 2020
Project, an ebook/printed book to be published in 2013. She was
awarded Wharton Future of Advertising's MVP and
praised as a "brilliant strategic thinker in the social media space."
She was featured in Fast Company and
Business Insider. She was an invited speaker at Morgan Stanley
Headquarters on "The Perils of Social Media in a Crisis." She is a
featured blogger for CMO.com.
honored her as one of 40 global women "Passionistas" for
her "great business expertise and timeless blog posts." Also,
Huffington Post "Top 100 Business
, Leadership and Technology Twitter
Accounts You Must Follow."
She was a speaker at KPMG's sponsored
Cayman Island Marketing Professionals (CIMPA) event on "Content
Marketing" in May, 2013. Also, invited speaker by AT&T on "Expanding
Your Social Influence"
at the AT&T Networking Leaders Academy Annual Conference. She is a
four-time winner of the Twitter Shorty Award in Marketing [The New York
Times hails this as the Oscar of Twitter], named Top 75 Twitter Women,
2012 Top 100 Branding Experts on Twitter, and a 100 Top Marketer on
Twitter. Cheryl is a syndicated blogger. She is the co-founder of
#Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men.