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Cheryl K. Burgess
Works at Blue Focus Marketing
Attended University of Pittsburgh
Lived in New York, Pennsylvania, Illinois, New Jersey
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Cheryl K. Burgess

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Looking forward to speaking in the Cayman Islands next week with my partner Mark Burgess and Ted Rubin. My new book, (Pre-Order) The Social Employee (McGraw-Hill, Late summer 2013) - How Great Companies Make Social Media Work - Success Lessons from IBM, AT&T, Cisco, Dell, Adobe, Southwest Airlines, Acxiom and Domo. http://www.amazon.com/The-Social-Employee-Great-Companies/dp/0071816410/ref=sr_1_1?ie=UTF8&qid=1367606848&sr=8-1&keywords=social+employee
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Reading this now..and its interesting!
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Cheryl K. Burgess

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My NEW CMO.com post TODAY ~ "Branding from Inside Out"  -  Highlights my new book, The Social Employee - How Great Brands Make Social Media Work - Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Domo, Acxiom.  http://cmo.com/content/cmo-com/home/articles/2013/4/21/branding_from_the_in.html
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Cheryl K. Burgess

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ANNOUNCING TODAY my NEW BOOK "The Social Employee" (McGraw-Hill,summer 2013) How Great Companies Make Social Media Work - Success Lessons from IBM, AT&T, Dell,Cisco, Southwest Airlines, Adobe, Acxiom, and Domo on Building a Social Culture 
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I knew you when! Congrats deserving lady.
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Cheryl K. Burgess

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MY NEW AT&T Networking Exchange POST Today ~ Social Mini Case Study on #SocialMedia http://networkingexchangeblog.att.com/small-business/say-cheese-with-social/  #smallbiz
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Tom Peters - 2015 Disruptive Trends and Predictions -  As the end of the year draws near, it’s time to start looking at trends and predictions for 2015. So if you think 2015 will be the same as this year, get ready to strap on an extra seat belt and listen to what Tom Peters (@Tom_Peters) and his friends, Robert H. Thompson (@RobertHThompson) and Mike Neiss (@mneiss) predict. After their vibrant conversation touched on our book with my co-author, Mark Burgess (@mnburgess), The Social Employee (McGraw-Hill), without hesitation I called into their podcast to ask some burning questions about Tom’s thoughts on social leaders and social employees. It was really an honor to hear Tom Peters rave about our book, and IBM’s case study (Chapter 5) and it was a moment in time I’ll never forget. #NewWaytoWork http://bluefocusmarketing.com/2014/12/03/tom-peters-tom_peters-podcast-2015-disruptive-trends-and-predictions-socbiz/
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Cheryl K. Burgess

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COMING 2015 ~ Nominate via Twitter by using ‪#‎EmployeeSEAL‬ -Your favorite Top Twitter @SocialEmployee Advocacy Leaders. Nominations now open!
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MY NEW POST on AT&T NE Blog 5 Tips On Finding Your Next Customer http://networkingexchangeblog.att.com/small-business/5-tips-on-finding-your-next-customer/ 
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HONORED to be an invited panelist to @WhartonFoA Advertising 2020 Contributor Roundtable in NYC 4/25 http://t.co/mawcGOM9QB #Wharton #CMO
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Good for you +Cheryl K. Burgess 
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On SAP's Blog TODAY "Are Social Employees the Future of Marketing? http://lnkd.in/9AN87v via Michael Brenner on SAP's blog - Announcing my new book, The Social Employee @SocialEmployee, McGraw-Hill Summer, 2013. How Great Companies Make Social Media Work - Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines, Acxiom and Domo.  You can pre-order on Amazon.
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Cheryl K. Burgess

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Join Today for a Free American Marketing Association (AMA) Webcast at Noon CDT: Integrated Marketing Communications (IMC) bit.ly/YDgLUo by Mark Burgess @mnburgess at Blue Focus Marketing @bluefocus @marketing_power#huddleama 
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Enjoyed the webcast for a great organization -- the AMA. #huddleama
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People
Have her in circles
265 people
Dr. William J. Ward (DR4WARD)'s profile photo
BlueHat Marketing's profile photo
Chuck Kent's profile photo
ISMAIL KHIDER's profile photo
Jackie Scott's profile photo
Steve McKee's profile photo
Matt Heinz's profile photo
Tom De Baere's profile photo
Rebecca Powell's profile photo
Work
Occupation
CEO & CMO - Blue Focus Marketing
Employment
  • Blue Focus Marketing
    CEO & CMO, 2010 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
New York, Pennsylvania, Illinois, New Jersey - New York City, Pittsburgh, Chicago, Bridgewater
Story
Tagline
Author, The Social Employee: How Great Companies Make Social Media Work (McGraw-Hill Summer 2013) Success Lessons from IBM, AT&T, Dell, Cisco, Adobe, Southwest Airlines
Introduction
aka Cheryl Keith or Cheryl Keith Burgess @ckburgess

Cheryl Burgess (@ckburgess) author of The Social Employee - (McGraw-Hill, summer 2013) How Great Companies Make Social Media Work.  Success lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Acxiom and Domo.  Burgess is CEO and CMO of Blue Focus Marketing,

She is a social branding consultant with expertise in social business and social media. She blogs at Blue Focus Marketing Blog, which is an award winning MarketingSherpa Reader's Choice Award for the Best Social Media Marketing Blog.  She is an expert blogger for AT&T Networking Exchange on social media. Proud to be an invited contributor to the Wharton FOA's Advertising 2020 Project, an ebook/printed book to be published in 2013. She was awarded Wharton Future of Advertising's MVP and praised as a "brilliant strategic thinker in the social media space." She was featured in Fast Company and Business Insider. She was an invited speaker at Morgan Stanley Headquarters on "The Perils of Social Media in a Crisis." She is a featured blogger for CMO.com. Also, Huffington Post honored her as one of 40 global women "Passionistas" for her "great business expertise and timeless blog posts." Also, Huffington Post "Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow."

She was a speaker at KPMG's sponsored Cayman Island Marketing Professionals (CIMPA) event on "Content Marketing" in May, 2013. Also, invited speaker by AT&T on "Expanding Your Social Influence" at the AT&T Networking Leaders Academy Annual Conference. She is a four-time winner of the Twitter Shorty Award in Marketing [The New York Times hails this as the Oscar of Twitter], named Top 75 Twitter Women, 2012 Top 100 Branding Experts on Twitter, and a 100 Top Marketer on Twitter. Cheryl is a syndicated blogger. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men.
Bragging rights
Four-peat Winner of the Twitter Shorty Awards in Marketing 2010, 2011, 2012, & 2013
Education
  • University of Pittsburgh
Basic Information
Gender
Female
Relationship
Married
Other names
Cheryl Keith