This has got to be the most enticing use of QR codes ever! Mystique and lust are very powerful marketing combinations.
You know what the problem with Mobile ads is? They stink! Badly.

Victoria Secret shows us how its really done.... Enjoy....

http://www.708media.com/qrcode/victorias-secret-entices-qr-code-scan/

#inspiration

[PS: Yes yes yes I know that many of us don't have the luxury of selling such appealing products, but still do our ads have to stink as much as they do? See the VS ads, go do something!]
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