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American Marketing Association - Austin Chapter
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Connecting marketers in and around Central Texas. Check Out Our AMAzing Events!
Connecting marketers in and around Central Texas. Check Out Our AMAzing Events!

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Austin Marketing Professionals,
If you are just as tired as we are of this gross, anti-social weather, join the Austin AMA for some quality networking at our February Happy Hour! 

Join us at +Champion Sports Bar & Grill at their downtown location on February 5th from 5-7pm!

This is a FREE event to members and only $11 for non-members!

For more information and to register, visit http://austinama.org/events/austin-ama-happy-hour-champions/ today!

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Calling all Healthcare Marketers!!!
Join the Austin AMA on February 12th for the  #Healthcare SIG Luncheon: What You Can Learn from Health Care Marketing!

The health care marketing world is a competitive and complicated one. Developing an overall brand strategy while promoting individual medical services lines can be tough.
Regardless of industry, many organizations and companies face this same branding challenge. Do you promote an overall brand or a product line?

What You Can Learn from Health Care Marketing is the topic for the AMA panel luncheon on February 12, 2015. The AMA has brought together some of Austin’s top health care marketers for a special luncheon time panel discussion. In this discussion, we will cover:
How to pick a brand position in the market place.
How to define your primary audience.
Process for determining best messages.
Gaining buy-in from company stakeholders.
Measuring brand success.
Come hear what the health care marketing pros have learned about branding and what you need to know about it on Thursday, February 12, 2015 at Abel’s North Grill & Tap House with our Luncheon Series.

Lead. Connect. Grow. with the AMA Luncheon Series.
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We have exciting news for all those interested or currently working in #contentmarketing !

On February 5th, join other Content Marketing professionals from around the country at the +American Marketing Association Content Marketing 2015 Face to Face Training Series right here in downtown #Austin !

Instructor: Mark Burgess, President and Co-Founder at +Blue Focus Marketing 

Modern Marketing Equals Social Engagement

This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.  

Visit http://bit.ly/1t35awL for more information and to register today!

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Austin AMA Members,
If you are just as tired as we are of this gross, anti-social weather, join the Austin AMA for some quality networking at our February Happy Hour! 

Join us at +Champion Sports Bar & Grill at their downtown location on February 5th from 5-7pm!

This is a FREE event to members and only $11 for non-members!

For more information and to register, visit http://austinama.org/events/austin-ama-happy-hour-champions/ today!
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We have exciting news for all those interested or currently working in #contentmarketing !

On February 5th, join other Content Marketing professionals from around the country at the +American Marketing Association Content Marketing 2015 Face to Face Training Series right here in downtown #Austin !

Instructor: Mark Burgess, President and Co-Founder at +Blue Focus Marketing 

Modern Marketing Equals Social Engagement

This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.  

Visit http://bit.ly/1t35awL for more information and to register today!
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Happy 2015 from the Austin AMA!!!
Are you looking for ways to start your year off with a bang? We have the answer!

Join us on Thursday January 15th for our Luncheon Series-How to Build Your Personal #Brand

You have a personal brand, right? As marketing communications professionals, we are all familiar with branding. But are you branding yourself? Do you know how?
Come learn How to Build your Personal Brand from Darryl Mobley. A West Point graduate and former Procter & Gamble executive, Darryl Mobley will show you how to:
Know the benefits of developing your own Personal Brand.
Know the 5 traits of a strong personal brand.
Develop your own personal brand – during the presentation.
Come learn about Building Your Own Personal Brand and what you need to know about it on Thursday, January 15, 2015 at Abel’s North Grill & Tap House with our Luncheon Series.

Lead. Connect. Grow. with the AMA Luncheon Series.

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AMA Members,
We are so excited to announce our January Luncheon Series-How to Build Your Personal Brand coming up on January 15th!

You have a personal #brand , right? As marketing communications professionals, we are all familiar with branding. But are you branding yourself? Do you know how?

Come learn How to Build your Personal Brand from Darryl Mobley. A West Point graduate and former Procter & Gamble executive, Darryl Mobley will show you how to:

*Know the benefits of developing your own Personal Brand.
*Know the 5 traits of a strong personal brand.
*Develop your own personal brand – during the presentation.

Come learn about Building Your Own Personal Brand and what you  need to know about it on Thursday, January 15, 2015 at Abel’s North Grill & Tap House with our Luncheon Series.
Lead. Connect. Grow. with the AMA Luncheon Series.

Our special guest speaker, +JanetTV Sports for Women Channel CEO  Daryl Mobley, is widely accepted to be American's No.1 Life Coach. We don't think anyone will leave without taking something helpful away!

To register and for more information, visit http://bit.ly/14DCaRH today!!!
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This is a great pictoral representation of what we should all be paying attention to (if you're not already) in 2015!
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Austin AMA Members,
Did you resolve to become more knowledgeable about #Marketing  in 2015? Get started today by adding the January SIG: "Bringing Sexy Back to E-mail Marketing" to your calendar!

The Largest Overlooked, Underutilized Social Network: Everyone uses email to communicate still, but no one has perfected it yet.

That is why you cannot afford to miss this discussion. +Elizabeth Quintanilla will provide 5 proven concepts for list building, increasing reads, conversions, and movement through the sales pipeline. Don’t miss this expert session reveal her strategies for e-mail marketing.

This event is complimentary for members of the Austin AMA but preregistration is required.

To register, visit http://austinama.org/events/bringing-sexy-back-to-email-marketing/ today!!!
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Happy 2015 Austin AMA Members!
We would like to extend a warm congratulations to our December Volunteer of the Month Julie Almaguer!

Julie is an active community volunteer, a member of Women Communicators of Austin and a graduate of Leadership Austin’s EMERGE program. She is excited to be a member of Austin AMA and volunteer on the Membership committee as an ambassador and volunteer of the month coordinator. She is also looking forward to supporting community outreach activities for Austin AMA in 2015!

To learn more about Julie and our other fantastic volunteers, as well as ways YOU can get involved in 2015, visit www.austinama.org today!
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