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The term "corporate sustainability" gets thrown around a lot, but what does it actually mean? Roger Ballantine of Green Strategies, Inc., takes a stab at it... 
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Nils Rehmann's profile photoJeff McIntire-strasburg's profile photo
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I think corporate sustainability in our current economic system is - plain and simply put - an oxymoron. Let's focus on what sustainability means. 
A sustainable system is a system the can perpetuate unchanged without any input from an external source. 
The aim of any corporation in the current setting is to grow. That seems to be how success is measured nowadays. Only a growing economy is a good economy I am told.
Now we have to look at how a company or the economy for that matter defines growth. I am sure there is a proper definition out there, but in my simple mind it translates into: Make more money. 
A higher turnover than last year, a bigger bottom line or whatever you want to call it. So far so good. 
Now we have to look at where the money comes from. maybe from selling goods. Ok where do the goods come from. I guess you get my drift. 
In the end there is some point that depletes in resources (whatever they may be). 
And as a bottom line it comes down to this:
Anyone who believes that there can be unlimited growth in a limited system is either a fool or an economist (Sir D. Attenborrough). 

So personally I don't think that corporate sustainability really exist. Not in the actual meaning of the word. 
 
It has become evident to me for a while that we seem to unable to leave this hamster wheel we are in because it is spinning to fast. 
Einstein once said: We cannot solve the problems in this world, with the same level of thinking that we had when we created them. 

This is, in my opinion, the crux of the matter. The bad part is, that I don't have a solution either. This is where things like Google+ come in. Here we can all get together and brainstorm. 
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