I call this the small "i" vs the BIG "I"..
What does that mean Prakash???
Well, a lot of people I come across are so full of themselves that they can't stop admiring themselves.. I call this the "Attention Seeking Syndrome"... ASS!!!!!!
They suffer from severe inferiority complex and are hell bent on scoring brownie points, ridicule others... For such people "It's all about me"...
It's what I call the small "i" factor.. They want to be the centre of attention at the expense of other people.. You will find such people @ work, in your social circle etc etc...
Bad move!!' nothing wrong in being ambitious but not at the expense of others.. There is a smarter way to go about this in my view.. I call this the BIG "I" factor.. So instead of focusing and gazing at our own navel:P, put the energy on the positives of others.. There is so much more to gain.. By default when we start putting the light on others, light reflects on you.. This is as simple as it can get.. But some don't get it...
Worth practicing the BIG "I"..
The late Steven Covey’s famous habits for highly effective people have guided many people’s personal and professional lives. They are based on timeless principles, not gimmicky practices. That’s exactly the same approach you should take to online marketing and social media.
In fact, all seven principles can be applied just as effectively to your social media strategy. We’ll look at each of the principles here, and I’ll give you three practical ideas for each.
1. Be Proactive
Part of your social media activity will be to respond to other people’s contributions – for example, sharing a photo, commenting on a blog post, “thumbs up” a YouTube video, or retweeting a comment. That’s good, and an important part of building your network. But don’t make it all about that. Take initiative and create original material as well. That’s the first step to establishing yourself as a trusted authority.
Here are three key ideas:
- Publish a blog, and post to it regularly (at least once a week).
- Connect your blog to Twitter, LinkedIn and Facebook, so every blog post appears there automatically.
- Identify key people in your network and send them something of value regularly.
2. Begin With the End in Mind
Social media is – or will be – an important marketing piece for any business, so you do need to master it. But success in social media (as with any other relationship in your life) takes time. Start small, and focus on building relationships, not just getting a quick sale.
Here are three ideas if you’re getting started on a social media platform:
- Look, listen and learn from others before you jump in and start contributing.
- Connect with people you know rather than trying to convince strangers to follow you.
- Do something nice for somebody every day.
Also keep in mind that social media influence is a process, not an event. Don’t expect instant results, and don’t give up too soon.
3. Put First Things First
Steven Covey puts it beautifully like this, “Don’t major in minors”. Unfortunately, many people don’t follow this advice on social media, and waste a lot of time on unproductive activities. There’s nothing wrong with using it for personal activities and fun (that’s what most people use it for!). But if you’re planning to use it for your professional life, make sure you focus on that as well.
- Choose one (maybe two) social media platforms, rather than spreading yourself too thin.
- If you can’t help yourself with wasting time on social media, set a strict time and time limit (e.g. the 15 minutes before lunch every day).
- Know your business and professional goals, and always ask yourself, “How is this advancing my goals?”
4. Think Win-Win
Too many business people think of social media as a marketing tool, but in fact it’s a relationship tool (think “social”, not “media”). Think less about what you can get from it, and more about what you can give.
- Every time you contribute something, make it something of value to others (whether or not they do business with you).
- If you really want to promote something, do so – but make sure you’ve earned the right. The 80/20 rule is a good guide: At least 80% of your contributions should be value, and at most 20% promotional.
- Look for ways to work together with other people you meet – for example, interviewing them for your podcast, or writing a post for their blog.
5. Seek First to Understand – Then to be Understood
When you’re involved in any online conversation, look at it from the other person’s point of view first, and use that to tailor your response.
- Know your market’s biggest problems, concerns, questions, issues and goals. That will help you to be relevant.
- Speak in their language, not yours.
- It’s difficult to convey tone online. Re-read what you write to make sure it can’t be misinterpreted and to be sure any words out.
Synergy is the idea that the whole is greater than the sum of its parts. Social media gives you many opportunities to connect and form relationships, and the best relationships are more powerful than the individuals in them.
- Look for people with complementary skills – for example, where you have some expertise and they have a market that can use that expertise.
- If you know of somebody who might be a potential partner, approach them, but do it patiently and slowly.
- Join communities where the value you contribute can help many people at a time – for example, LinkedIn groups of colleagues or clients.
7. Sharpen the Saw
Social media for business doesn’t always have to be about business and marketing. Take time to relax, enjoy yourself and participate for fun, not just for profit.
- Share funny things – such as photographs, videos and articles – but be sure the humour is appropriate.
- Allow yourself some time to “goof off” on social media each week.
- Use social media to connect with family and friends. This not only allows you to connect with loved ones, it also gives you an idea of how most people in the world use social media.
I come from a hospitality background, having worked with one of the Leading Hotels of the world “The Taj Group Of Hotels” where we took a lot of pride in our service that we provided. It was just “the way of life”, wasn’t just a chore we had to do.
In spite of the fact that this was more than 20 years ago, I still make reference to this as “we”, so profound was the culture that it became part of our DNA.
When we were driving the Supply Chain transformation, one of the key drivers was to provide “Service”. Cost was an important metric of course, however, was not the top driver, in fact was the last.
Interesting observation I have made over the years that professionals use the term “effectiveness and efficiency” loosely. They probably don’t realize the true meaning of what it means to be effective and being efficient.
If I was to use the example of going to a nice café here in Melbourne, yes, I get a person who comes and greets me to take the order for a coffee, promptly brings the coffee and serves it to me from the right as beverages have to be served from the right….Yes, that was being very efficient, but there is the warmth missing, the human element.
Yes, I have a choice to go to any coffee place for a coffee, I wasn’t really probably going there for the coffee, it was more for the ambience, the music, the environment, the feel of the place, making myself feel comfortable as if I was sitting in my own home. That is the Effectiveness feeling I am looking for when I go to a Café’.
In Sanskrit (one of the oldest languages known to mankind) there is an expression that says “Athithi Dev Bhava” which means Guest Is God.
Another way to explain this is….
If you came to my home as my guest, even if I have one morsel of food I will share that with you.
Please note I deliberately used the word “Home” and not “House”. House is simply four walls anyone can build, whereas ‘Home’ is built based on our energy we have put into building that home of ours, the warmth, the love.
I have also used the word “Guest” and not “Customer”. As soon as we use the word “Customer” it becomes a transaction that leads to “You pay me for the service and I will provide you with one”…
So in all my dealings when running Supply Chain or anything else in my career, I refrained from using the word “Customer “ in my own frame of mind. It was all about servicing the “Guest” which straightaway triggered a totally different outlook towards them. Yes, there was commercial transaction involved, however they were now my guests and it was no longer a chore or a task of providing service but an absolute joy which came from my innate soul, my heart. It was about my warmth, my sharing the morsel of food with my guest, which was an honor for me.
This is being Effective in my view and, Yes, I still provided the deliverables by way of cost metrics which was being Efficient…
In the 21st century world we live in, which is mostly about “hi tech”, let’s try and incorporate “hi touch” to this and see the difference.
Why don’t you try it?
Change from using the word “Customer” to “Guest” and see the difference.
Try to be both Effective and Efficient and you will see the difference…
- Thought Leaders IndiaPartner In Charge, 2011 - present
- Thought Leaders GlobalGlobal Partner, 2011 - present
- MyerDirector Supply Chain, 1995 - 2011
Until August 2011, I was the Director of Logistics for Myer Pty Ltd., where I worked for more than fifteen years. I hold a leading track record in merchandise planning, buying, product development, supply chain, and implementing turnkey solutions to complex enterprise problems in the retail sector. Additionally, I am MBA qualified, hold a BSc and several diplomas, and speak six languages.
Having departed Myer on my own entrepreneurial adventures, I am now a sought after mentor, executive business coach, retail supply chain expert, and an inspirational keynote speaker. Additionally, I am an accomplished business advisor, an Accredited Thought Leader, a Director and Investor at Shooii and Non Executive Director at OKMe.
I am in the process of sharing my wisdom in the writing of several books, including; my memoir – Driven: From Mumbai to Myer, a business book – Harnessing the Retail Revolution, and a close look at some of the worlds most successful business leaders and mentors, and the tactics and leadership characteristics that have put them where they are today.
- Wharton School of the University of PennsylvaniaAdvanced Management Studies, 2004 - 2005
- Macquarie UniversityMBA, 1996 - 1999
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