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A logo may be the most high impact thing about your entire brand. Iconic logos such as McDonalds, Ferrari or Nike, are instantly recognizable throughout much of the world without the use of a single word. Which is why it is so important to get it right the first time. The cost of redoing a logo or slogan can be immense. Not just in terms of the redesign cost but also in the potential loss of customer recognition or confusion. With that said it amazes me that USA Today, which has a very well known logo, would change it. Especially when in my opinion the new logo is…..well, blah at best. But I am very curious to hear what others think about the change. Let us know what your thoughts are. http://ow.ly/i/1fCqj
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