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Jeffrey N Fink Esq
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People tend to process information through some of the same filters over and over again. We call these filters “cognitive biases.” They are hardwired into our brains. One of these biases is called the “Backfire Effect.” People look for patterns in evidence so the world does not become a string of disconnected observations. http://www.jfinklawadr.com/cognitive-bias-in-mediation-the-backfire-effect/

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