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C&EN Media Group
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Advertising opportunities for C&EN properties, plus updates on industry trends and news for the marketing community.
Advertising opportunities for C&EN properties, plus updates on industry trends and news for the marketing community.

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C&EN Media Group's posts

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The implementation of inbound marketing can aid in the discovery and adoption of your novel instrument. Learn how with a #sciencemarketing case study with +The Market Element  agency.

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Earlier this month, Colm O’Regan discussed the first three steps of motivating scientific buyers in this two-part guest blog post series. Here in its next entry, Colm breaks down the last three tips on how to engage with #sciencemarketing audience. 

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From bean to brew, the chemistry of coffee.

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Marketers know how to follow their instincts, but there are formulas and methods you can follow, especially when it comes to connecting with your intended audiences. Part 1 of our guest blog post feature: http://acsmediakit.org/blog/6-steps-motivating-scientific-buyers-primer-marketers-science-technology-part-1/ #marketing

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We look back at a recent engagement campaign, ACS Chemoji, and count our top 10 lessons from the initiative. Such as: budget wisely, leverage social influencers, integrate, and more. Read on! #sciencemarketing #acsboston  

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In this white paper and report, we look at the evolution from the ways of the fax machine to modern tech, and cover our top three areas of #sciencemarketing that you and your company should master today: content marketing, social media, and data analytics.

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Popular post: getting started with #marketingautomation - tips on what to look out for from the experts

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We were at #SXSWInteractive this past March. Here are just a few photos of what we saw. (And yes, science! Learn more about our experience here: http://snip.ly/d0s4)
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Science & SXSW
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