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Imagine Canada
377 followers -
Our cause is Canada's charities and nonprofits.
Our cause is Canada's charities and nonprofits.

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Guest contributor, Beth Clarke, a Director at the Toronto Region Immigrant Employment Council (TRIEC), explores the subject of diversity in the nonprofit workforce and why it's a value that cannot be overlooked in Canada today.

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“Rather than focusing on an organization's overhead expenses, the real measure is impact.”

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Imagine Canada spoke with four sector leaders about their involvement in supporting Syrian refugees and asked how our sector can continue to support this work into the future.

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"While growth in revenue to charities will slow, demand for the services charities provide will continue to increase and even accelerate. The need for these services is driven as much by demographics as it is economics. The population will continue to age, continue to become more diverse and accelerate demands for the sort of social services charities specialize in regardless of the robustness or weakness of economic activity..."

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"Even as new technologies allow us to build movements among the masses, too many nonprofits don’t understand how to merge excitement over a hashtag with grassroots organizing that will lead to changes in policy and behavior."

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"Corporate philanthropy has emerged in recent decades as a powerful marketing tool for many of Canada’s biggest consumer-facing brands. According to Bruce McDonald, CEO of Imagine Canada—an organization that monitors charity activity—corporate Canada began staffing community investment departments in the mid-’90s and aligning philanthropy with strategic and business goals."

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