The Biggest Business Opportunities Will Be in Making Systems More Efficient.
These devices will create what I call a state of perfect knowledge, where we'll be able to know what we want, where we want, when we want."
George Takei tells Bill Maher how Gene Roddenberry was dealing with political issues in their time and how they used metaphors on the show to change the minds of American people. I did not know that Uhura kissing Kirk was one of the first interracial kisses in the history of American TV. Love that show, love what they did for humanity!
You learn how valuable your time is, and you start treating it like it deserves, i.e. you make it your mission to recognize that one perfect client who will buy from you.
A good salesperson juggling fifty leads can drop most of those leads and still feel good about it. Learning how not to feel bad about dropping leads in sales is how become great in sales.
#sales #website #web #dev #design
I want to hear good ideas on this topic too. Being the champion / pioneer / advocate of anything new in a company is hard, frustrating, and time consuming. I've had limited success in my company (not everyone is a scribbler like me!) and I would love to hear success stories from small companies.
Does everyone in the company need to be social these days?
What if you have an awesome expert who just does not care about social?
Is true digital citizenship really a prerequisite for landing a job in the 21. century? If no, when? If yes, what do you do with non-digital citizens?
Discuss on the original thread, I've disabled comments in mine.
Yesterday, a friend of mine asked me about ways to motivate people internally about social. A big brand wanted to get their employees to have a more social media culture in general, but struggling to figure out how.
They are thinking about doing some kind of gimmick, you know, doing something they could put on each desk, but I cannot imagine what that could be.
Back when I was working at a big company, the way I motivated people were though really time-intensive internal lobbying. I would talk with people, promote ideas, suggest concepts and plans over and over and over again.
And I usually did this on a one-to-one basis. And every single time someone did something good, I would highlight it. I might send out an email to the entire department, praising that person for doing something ‘social’.
And it worked.
I tried to do many other things as well. I published short blog posts on our intranet when something interesting had happened on our social channels. I published an internal newsletter. These may have contributed to the change in culture as well, but nowhere near as effective as the lobbying.
Of course, all of this was 7 years ago, back when many people didn’t even know what Facebook was. So part of my challenge was not just to get people to see the value for the business, but also to get each employee to be social themselves (which our corporate IT department completely ruined by blocking all access to social sites/tools, unless you had been whitelisted. They even blocked me from using Tweetdeck).
But basically, I approached it as an on-going internal PR campaign. I would lobby the people I considered to be the smartest, most influential, and most important to change. I would lobby everyone around them each time these influencers did something useful. I would use mass communications to let the rest of the company know when something was achieved (big and small wins).
Basically, advocating, advocating and advocating.
The problem with this approach is that it’s incredibly time-intensive, and you are only influencing a small part of the business (which you then hope will also influence others).
A problem is also that it only worked for me because I had the ‘power’ to work across departments. If you have a very rigid corporate structure, I’m not sure you could have done it that way.
So, how would you do this? Remember, we are talking about big companies here (1,000+ employees). Do you have any good ideas for motivating people internally in big companies about social (and I don’t just mean Facebook, but the social culture)?
Quote from the article: "The fact that such rumors are even floating is just another small sign of growing impatience among investors, particularly with Twitter chief executive Dick Costolo. After he overhauled much of the company’s top ranks last year, there aren’t many heads left to roll besides his own. I have to believe Twitter’s board believes it’s worth letting at least one more seasoned CEO see if they can fix the company’s struggles to develop products that will drive user growth and engagement, and of course more revenue."
I don't understand what's going on in the minds of people at the helm of Twitter. They only need to model what two other most successful advertising companies are doing: Google and Facebook. The difference between Google/Facebook and Twitter is in self-serve advertising platforms, available worldwide. I believe this is the single most important reason why Google and Facebook are loaded with cash, and Twitter isn't.
What's Twitter doing? It's not letting small businesses in on their advertising platform. It's not available in the most of the world. It requires only certain agencies to advertise online. Twitter did not develop their platform to be agency-friendly.
For the record, another network, Linkedin, is doing the same: not letting businesses throughout the world advertise. But if I'm not mistaken, Linkedin is profitable, unlike Twitter. I may be frustrated with what Linkedin is doing, but at least their actions have positive results. (For now.)
This comes as no surprise: B2C eCommerce may be sexier, but B2B eCommerce is where the money's at.
This huge opportunity is being driven by "channel-shifting" B2B buyers who are buying more online than through phone and other offline channels. More than 60% of all buying decisions in B2B sales is now being made before the buyer has chosen to come in first contact with the B2B supplier.
Good news for those of us consultancies who chose to focus on ramping up B2B companies to the online world!
Since I started exercising regularly and eating more mindfully in September 2014, I've had great results:
1) Running (1x week) and swimming (4x week) are now my new habits.
2) I've been able to fine-tune my nutrition for my special health needs (vegan, problems with hypoglycemia), without gaining weight or getting sick.
3) I lost 14 kilos in the process, losing more as we speak.
This Enquos app has been a tremendous help. It made me aware of the caloric intake values of the foods I eat regularly, and as a result, I was able to cut back on stuff that hurt me and increase stuff that helps my health.
For example, I was shocked the other day when I learned that I ate 4x the allowed daily dose od sodium, and I realized that particular foods I've been eating every day contain huge amounts of sodium. Nobody needs that much salt.
Another example: humans are soooo bad at estimating how much calories their food contains. That's why we get fat. When Enquos encouraged me to start counting calories, I was shocked to see how little food I am allowed to eat for dinner (if I'm to follow my weight loss plan that Enquos calculated for me).
Another surprise came when I realized that my body does not need the mountains of food I used to eat for dinner, lunch, breakfast. I run and swim regularly, and I do not need that much more food!
And then, as a vegan, I was surprised to learn that I am NOT eating enough protein. As a result, I started buying foods that contain lots of good, healthy proteins (pumpkin seeds, for example - thank you for that tip!) and adding them mindfully to the meals I created. And when you know exactly how many calories you're eating, you'll never make a bad decision (protein-rich food is usually high in calories too).
In the future, I believe this data that I'm now entering in the app might help some future personalized doctor help me better. Imagine having a decade of precise nutrition and exercise data and how this might help someone make a better decision.
Awareness is the first step and that's why the #quantifiedself movement will gain in popularity with time. I was never able to maintain my health after weight loss, I always gained almost everything back. I now know why, and for the first time in my life, I can honestly say that I believe I am now doing the right thing. I now believe in a simple thing: exercise regularly to spend more calories than you eat, and know your exact numbers.
Do you use a similar app? What do you do with it, and with the data you get?
- Simpfinity.com - App for Digital Agency Business OwnersCo-Founder and Writer, 2010 - presentI write about my personal experience in co-founding, running and organizing a website development business. I'm happiest when I hear from business owners (software developers, designers, marketers, project managers) who are inspired by my many mistakes and victories.
- logit.net - Python & Django Web Development ConsultancyCo-Founder and Senior Internet Consultant, 2002 - presentAt my consultancy www.logit.net I help experienced companies who sell complex products and services succeed online. My main consulting products are comprehensive B2B and eCommerce website audits and reviews which solve tough problems such as "Why isn't our website attracting enough visitors?" and "Why isn't our website converting enough visitors to sales and leads?". Tell me what goal you want to achieve and I'll show you exactly why and where your website is leaking sales.
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