Reading (Business) Books as a Form of ProcrastinationWatching TV. Socializing online. Reading feel-good business books for inspiration. All of this is one big waste of time if you're not careful.
I tend to agree with the premise of this article. The author, +Rob Walling
, in no way says that you should stop reading books. What he does say is that you should stop seeking motivation and inspiration in them at the moment when you should be working, acting, shipping.
Instead of reading over-generalized, feel-good advice from the likes of Seth Godin and Malcolm Gladwell, choose to read actionable advice which is directly connected to your immediate or short term goals.
For example, if you're writing your first book and you need help, read books with practical, hands-on advice about finishing, launching and promoting a book.
Read whatever you want in your spare time. Just don't mistake reading books for work. I know it's easy to rationalize reading as helpful. I make reading time my reward for being productive during the day.
I'm a big fan of routine and I'm now happy to report that I've successfully established a routine which helps me ship at least one 2000-word newsletter every week. I'm still a rookie, but a rookie with a routine. Never before have I tried nor accomplished anything similar.
My routine dictates that my mornings are my creative time which belongs exclusively to writing. After lunch I continue writing and / or working on growing my new software product business.
Only after I'm done writing for the day, I allow myself to do everything else like socialize online and read books, email subscriptions, feeds.This routine enables me to always feel good about myself at the end of the day.
Since writing is 80% of what I should be busy with on any day, I accomplish my goals if I have written anything business-related. And because my days start with writing first, I always make my most productive part of the day useful.
I don't read in the morning.
I don't open Gmail in the morning.
I don't touch social media and Hacker News before afternoon.
If you see me tweeting in the morning, it's either a pre-scheduled tweet or one of my strokes of inspiration I get every time I write.(Right now, I'm operating without a content calendar. I don't need to think about getting ideas to write about. I simply start writing and my mind generates short posts, tweets and updates on my overarching theme on auto-pilot.)Books, email and social media are drugs. I create special blocks of time when I am allowed to get high on them.
And I don't mistake them for actually working. I know exactly how work looks like. It's me, in my text editor, my hands on the keyboard, and they're moving and typing words.=====You're reading my original content. If you want me to personally notify you when I publish more like this, say so in the comments to this post and I'll add you to my special subscribers circle. Thank you :)===== #writing #reading #books #entrepreneurship
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