Cover photo
Visnja Zeljeznjak (luckyisgood)
Works at - App for Digital Agency Business Owners
Lives in Rijeka
17,437 followers|1,675,200 views


Where do you love to read about running your software development / digital business? Give me links to your best online resources

I asked this questions on the "Web Professionals Discuss Business" community and I'm repeating it here. Give me your best links, show me where you love to visit for business-related articles. 

I'm searching for industry-specific resources, not general business. When I say "industry-specific", I mean: software development, web development, digital marketing consultancy business, web design business etc. 

Thank you! I'll compile and publish a list of links.
What are your favorite websites for reading about our software / digital business industry?

This is the post where I welcome comments with links to your favorite websites, online communities, forums, groups, lists... Any community worth your time is worth my time.

For example, Business section at Smashing Magazine; A List Apart business topics; Web Designer Depot business topics etc.

Show me your best resources. I'm compiling a list for myself and I plan to release this publicly.
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A $50 3D printed replacement outperfomed a $42,000 myoelectric prosthetic hand
A guy who was born without his left hand says that his new $50 3D Cyborg Beast performs better than his old prosthetic which comes at a price of a BMW car.
Over the last several months, some of the more inspiring stories around 3D printing have had to do with the printing of prosthetic devices, particularly hands.
Anirudh Ullal's profile photoHeidi Bouman's profile photoAri Heinonen's profile photoGlenn West's profile photo
Yeay, replicate 3D-print all the things!
That is so cool +Visnja Zeljeznjak, love how production costs are going down so much for these kind of aids.
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Visnja Zeljeznjak

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Website developers, do you have a strategy for selling a support and maintenance contract service to your clients? Sign up at to read it tomorrow, THU Apr 17 2014

Spoiler: the strategy is to focus on new clients, but you'll have to handle your regular clients in a special way. I'm writing from my own experience. 

This is part FIVE in the series about introducing a paid contract service in your digital agency or web development company. 

All new and regular subscribers get instant access to the email archive where you can read previous four episodes.

Again, visit, leave your email address and tomorrow the story is yours to read :) I don't publish these stories anywhere else - they're exclusive to my email list. Thank you!
★ Strategy for Pitching and Selling Your Support and Maintenance Contract Service to Regular and New Clients [EMAIL STORY ANNOUNCEMENT] - Sign up at to read on THURSDAY (Apr 17 2014) and get instant access to full story archive ★

~ Written by +Visnja Zeljeznjak ~

This is part five of the story about charging clients for support and maintenance services in creative digital agencies.

In this story I deal with the following issues:

- What's the right strategy for selling a new contract service? (hint: it's to focus on new clients)
- How to sell to new clients (hint: if you offer it, they will buy - I promise)
- How to sell to regular clients (they will need special handling)
- When is the best time in the business process to start selling? (hint: after you've delivered the project)

As always, I'll be speaking from my own decade-plus rich experience.

In the previous four episodes, we've identified: 

(4) how to set the price for your contract service (and what to do with discounts)
(3) what you're charging for (maintenance of your own infrastructure and answering all your client's questions)
(2) why you need a contract service as a vehicle for supporting and maintaining clients (because it simplifies delivery and makes your company profitable)
(1) why you need to ask for money in the first place (because supporting and maintaining clients for free isn't profitable)

Sign up at to read the story on THURSDAY (Apr 17 2014). 


What Simpfinity Newsletter Is About

We publish personal stories from our own business life as a web development company. We wrote an ebook called "Running a Digital Agency: True Stories About Lessons Learned". Once a week we send out one chapter to our mailing list. We dig deep into our decade-plus worth of experience in selling website development and digital marketing consulting to help you avoid our mistakes and be even more profitable. Our email list is the only place where we publish these stories and we publish them for free.

Here's a sample issue:


#businesstips  #webdevelopment   #digitalmarketing   #webdesign 

Creative Commons Image License:
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To people who take complaints about price personally: this is a good thing.
This is why you shouldn't be afraid od having clients who complain about your price.

You’ve found market price when buyers complain but still pay. ~ Paul Graham

Let your price be the only thing your clients complain about. That's the best place for a web development company to be. Don't forget that clients often associate high price with high quality. Deliver on that expectation and you'll be fine.


#pricing   #quote   #webdevelopment   #webdesign  
Visnja Zeljeznjak's profile photoZex Konjina's profile photo
+Zex Konjina you'll have to tell me more about it in detail later :)
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Visnja Zeljeznjak

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The biggest Croatian Island Cres as seen from Plomin, Croatia. 
Visnja Zeljeznjak's profile photoZex Konjina's profile photoDzenan Ridjanovic's profile photoDamien Franco's profile photo
+Zex Konjina Plomin? Can't remember. Probably.
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Have her in circles
17,437 people
Reading (Business) Books as a Form of Procrastination
Watching TV. Socializing online. Reading feel-good business books for inspiration. All of this is one big waste of time if you're not careful.

I tend to agree with the premise of this article. The author,  +Rob Walling, in no way says that you should stop reading books. What he does say is that you should stop seeking motivation and inspiration in them at the moment when you should be working, acting, shipping.

Instead of reading over-generalized, feel-good advice from the likes of Seth Godin and Malcolm Gladwell, choose to read actionable advice which is directly connected to your immediate or short term goals.

For example, if you're writing your first book and you need help, read books with practical, hands-on advice about finishing, launching and promoting a book.

Read whatever you want in your spare time. Just don't mistake reading books for work. I know it's easy to rationalize reading as helpful. 

I make reading time my reward for being productive during the day. I'm a big fan of routine and I'm now happy to report that I've successfully established a routine which helps me ship at least one 2000-word newsletter every week. I'm still a rookie, but a rookie with a routine. Never before have I tried nor accomplished anything similar.

My routine dictates that my mornings are my creative time which belongs exclusively to writing. After lunch I continue writing and / or working on growing my new software product business.

Only after I'm done writing for the day, I allow myself to do everything else like socialize online and read books, email subscriptions, feeds.

This routine enables me to always feel good about myself at the end of the day. Since writing is 80% of what I should be busy with on any day, I accomplish my goals if I have written anything business-related. And because my days start with writing first, I always make my most productive part of the day useful.

I don't read in the morning.
I don't open Gmail in the morning.
I don't touch social media and Hacker News before afternoon.

If you see me tweeting in the morning, it's either a pre-scheduled tweet or one of my strokes of inspiration I get every time I write.

(Right now, I'm operating without a content calendar. I don't need to think about getting ideas to write about. I simply start writing and my mind generates short posts, tweets and updates on my overarching theme on auto-pilot.)

Books, email and social media are drugs. I create special blocks of time when I am allowed to get high on them.  And I don't mistake them for actually working. I know exactly how work looks like. It's me, in my text editor, my hands on the keyboard, and they're moving and typing words.

You're reading my original content. If you want me to personally notify you when I publish more like this, say so in the comments to this post and I'll add you to my special subscribers circle. Thank you :)

#writing   #reading   #books   #entrepreneurship  

(notification/email disclaimer: you're receiving this because you personally requested that I notify you when I post original content. Just let me know if you want to stop receiving notifications from me.)
Rob Gordon's profile photoVincent Messina's profile photoFred Richards's profile photoMeilani MacDonald's profile photo
Thank you +Visnja Zeljeznjak, you are actually an inspiration without even trying to be one!  You give great advice, and share thoughtful posts, always.  Cheers!
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Source: some funny guy on Twitter.

Happy Easter, friends!

Charles Gaines's profile photoEli Fennell's profile photo
lol jeez. Didn't quite click right away and I was looking for a link to an article :p
Add a comment... for Mac: create stunning presentations by writing in Markdown, repurpose your content into presentations
I don't often talk about software tools, but when I do, they're simply brilliant. Deckset deserves to have a zillion paying customers.

Creating presentations is fun again with You'll absolutely love it if you love being productive and you seek to do as much work as possible in a text editor and away from pesky graphic applications.

Take a look at the presentation I created this weekend with Deckset: 

Content marketing is what I do. I always wanted a fast, enjoyable and easy way to repurpose written content for visual mediums. Slides and presentations are my favorite visual long-form medium and +SlideShare makes it easy to share my work to a broad, targeted audience. A perfect combination!

All that was missing was an fully enjoyable app to create presentations. I used Google Slides for this but I don't think I will anymore. There's too much dragging and resizing and positioning  in it. There are zero mouse operations with Deckset. To a person who does not use a mouse, that's nirvana.

That's why I took one of my blog posts: (11 minutes to read) and turned it into a slide deck with 43 slides which are easier to digest. Not bad for a first try, what do you think?

Set aside your PowerPoint, Google Slides or Keynote for a moment and explore Deckset. It does everything automatically for you. You feed it a simple markdown file and it spits out gorgeous slides. The markdown syntax is trivially easy to learn; in fact, Google+ formatting options (asterisks for bold, underscores for italic and dashes for strikethrough) are a modified form of markdown.

The best thing: you write your presentations in whatever text editor you want. You don't have to change your routine to accommodate Deckset. I write markdown in Sublime Text and Ulysses III.

Deckset intentionally limits you to seven themes with presets. That's the secret to always getting beatiful slides as results. It won't let you mess up your visual content by letting you choose awful font pairings, colors and layouts. Steve Jobs would be proud of Deckset guys.

Deckset is ideal for people like me who suck at design. And developers will love it, too (it even has syntax highlighting for 71 programming languages! Your code snippets will look beautiful and you'll amaze the audience.)

Deckset is $20 in the App Store. I receive nothing for promoting them like this other than the satisfaction of sharing a useful, fun and productive tool for fellow content marketers.

Pinging +Jay Baer who inspired me to create what he calls a blogshare (the idea of repurposing blog posts into beautiful visual presentations) in this post:

Also pinging +Ryan Hanley, because content marketing.

+Thomas Baekdal, you also might like this, I know you do all your presentation work in Keynote, this might save you some time.

#slideshare   #contentmarketing   #presentation  
Lisa Frankenberg's profile photoLeobardo Oscar Alcántara Ocaña's profile photoLinley Scorgie's profile photoSasa Stankovic's profile photo
I will +Visnja Zeljeznjak. Deckset makes creating presentations fun!
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Panorama of island Cres, Croatia.

On my way to family in Istria, +Sasha Matijasic and I stopped for an awesome view.
Visnja Zeljeznjak's profile photoDerek Basch's profile photo
+Derek Basch thank you :) I'm editing it right now so that I practice it :)
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Developers, developers, developers :)
"Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live." 

#programmingquotes   #programminghumor  
Emil Hugo's profile photoJohn Kramer's profile photoGideon Rosenblatt's profile photodPHender son's profile photo
+Gabor Szabo you and +dPHender son should be buddies :)
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Have her in circles
17,437 people
I help digital agencies organize their business processes by sharing my experience through my writing at
Sales, Digital Marketing, Writing, Public Speaking.
  • - App for Digital Agency Business Owners
    Co-Founder and Writer, 2010 - present
    I write about my personal experience in co-founding, running and organizing a digital agency business. I'm happiest when I hear from business owners (software developers, designers, marketers, project managers) who are inspired by my many mistakes and victories.
  • - Python & Django Web Development Consultancy
    Co-Founder and Senior Internet Consultant, 2002 - present
    At my consultancy I help experienced companies who sell complex products and services succeed online. My main consulting products are comprehensive B2B and eCommerce website audits and reviews which solve tough problems such as "Why isn't our website attracting enough visitors?" and "Why isn't our website converting enough visitors to sales and leads?". Tell me what goal you want to achieve and I'll show you exactly why and where your website is leaking sales.
Basic Information
Looking for
Friends, Networking
In a relationship
Other names
Višnja Željeznjak, luckyisgood
Apps with Google+ Sign-in
I help organize digital agencies by writing at about my experience in co-founding, running and organizing a web consultancy.
I'm an entrepreneur. I have spent 12 years acquiring experience. I will spend the next 12 sharing it through my writing and the products my company makes.

In 2002 I co-founded a European Python & Django web consultancy logIT where I work today and where I acquired my sales, digital marketing and copywriting experience. Follow our Google+ page.

Now I work on Simpfinity: a sales proposal + project management + client support web application for digital agencies. My company developed Simpfinity in 2010 for internal purposes and my team is currently working on releasing it as an all-in-one software product for everyone to use. Follow our Google+ page.

I'm passionate about building my own expertise in website architecture, web usability, conversion rate optimization, sales, lead generation, writing, copywriting and digital marketing in general. The Internet is in my DNA.


- running a digital agency / web development consultancy business
- organizing business processes
- managing web agency's workflows
- achieving and maintaining profitability

- entrepreneurship
- sales
- digital marketing (inbound, SEO, content, social, Google+)
- copywriting
- blogging
- books & publishing

- eCommerce
- conversion rate optimization #cro
- web usability

If you like these topics, you can: 

1) follow the profiles, pages and communities where I post:
- my personal G+ profile (the one you're looking at now)

2)  subscribe to my posts on Google+: 
- go here and leave a comment and I'll put you in a special circle: 
- I will then notify you directly when I post original content on the above BUSINESS topics
- I don't send out notifications when I post about my PERSONAL topics


I'm all of this: writer, pirate, activist, vegan, fan of cats.

- writing
- science
- science fiction
- #pirate party stuff
- #bitcoin
- #BasicIncome
- social justice
- vegan
- #Caturday (posting a few times a year)


"Perfect Digital Business" Series
I've started writing this Google+ original post series, where I explore the features of a freedom-enabling business.

Announcing the series:
Part 4: Passion

People also liked these posts of mine: (Why don't you just summarize the article you're sharing on social media?) (How to start building your internet maketing platform from absolute zero followers, post on Google+) (How to write when you're afraid you're not expert enough, post on Google+) (What Guy Kawasaki does to sell shiitake-load of books, post on my blog

If you circle me, don't be shy - say hello and tell me what I did or said that made you circle me. Thanks a million!
Bragging rights
I'm a happy person.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Varazdin - Zagreb
Visnja Zeljeznjak (luckyisgood)'s +1's are the things they like, agree with, or want to recommend.
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Great ambient, very good beer.
Food: GoodDecor: ExcellentService: Very good
Public - 12 months ago
reviewed 12 months ago
Delicious food and friendly staff and owners. I love having a lunch there and I would recommend this restaurant every day and twice on Sunday. Excellent WIFI signal, ask the staff for the password.
Public - a year ago
reviewed a year ago
Otkako smo dedicated servere prebacili iz SAD k Avalonu, preporodili smo se jer se sad možemo koncentrirati na naš vlastiti biznis, a brigu za servere povjerili smo ljudima koji znaju što rade, uvijek su dostupni i reagiraju na naše specijalne muzičke želje.
Public - 2 years ago
reviewed 2 years ago
5 reviews
Excellent chinese food, and people working there are so friendly and fun, it's an enjoyment! Everytime I'm in Rijeka, we meet our friends for lunch there.
Public - a year ago
reviewed a year ago
Za najkonkurentniju ključnu riječ u našoj branši, i za najkonkurentniju lokaciju u državi, prvi smo na Google Places - zahvaljujući i YabadooIT Marketing ekipi, s kojima smo postali i prijatelji i uspješni poslovni partneri. Naše Google Places rezultate ne bismo dali nikome drugome da ih dira.
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