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Visnja Zeljeznjak (luckyisgood)
Works at - App for Digital Agency Business Owners
Lives in Rijeka
23,774 followers|3,653,106 views


I can't believe I'm saying this: Finally a machine to compete with MacBook Air - and it's coming from Microsoft. Tablet + laptop (+ pen) all in one, 12 hour battery life, 1.5 kg weight, 3000x2000 resolution. I love my Air but it's not healthy to have only one good ultrabook on the market (every other machine I researched was basically crap). I hope Surface Book does well and I hope it's really that good.
Alan Stainer's profile photoJenny Averly's profile photoVisnja Zeljeznjak (luckyisgood)'s profile photoZex Konjina's profile photo
+Visnja Zeljeznjak please buy it. Usually when you see popular reviews they go into two categories:
1) Those positive are often sponsored by the manufacturer.
2) Those negative by their competitors.

Well, I'd like a neutral review :)
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This most basic communication advice still needs repeating: avoid using your personal email address for business purposes. 
Email communication tip: use your business email address to increase trust. Avoid free addresses such as By communicating from your business email account, you'll get more replies, faster.

Trust is easy to lose and expensive to earn, especially in the B2B segment. 
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I wish the moon could depense $100000000
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Oil might soon become a losing card. Everything that helps humanity wean itself off of oil is a GOOD THING. If some businesses need to feel pain where their wallets are, it's a good thing: it will make them switch to clean energy sooner. 
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+Mary Iannotti mass transit / taxi fleets is definitely the future, I just wrote about this in this post:
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I could listen to Neil deGrasse Tyson all day. The same goes for Edward Snowden. [PODCAST, 54 min]

They are some of the two of the best-spoken people on the planet. Listen to them talking about encryption, aliens, privacy, human rights, and the constitution as the supreme law of the land.
Tonight’s New Podcast: Neil deGrasse Tyson has “A Conversation with Edward Snowden (Part 1).”
Listen now on #iTunesPodcasts, #SoundCloud, #Stitcher & #TuneIn and at
Neil Tyson chats with whistleblower Edward Snowden via robot. In Part 1, they discuss Isaac Newton, education, chemistry, encryption and privacy, and more.
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How r u?
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When your customers are afraid to publish the best content they have because they fear their competitors, what do you say to them? Did they listen? Did their competitors ever steal from them? Discuss. I wrote a little article for +Logit, inspired by something a client said.
Lack of content and lack of time to create content are the two single most challenging issues B2B companies face in digital marketing.

Hiding your most valuable content, such as product manuals, FAQs, documentation etc. makes no sense then because:

it does your company almost all harm and little good because:

- You're also hiding that content from prospects who need this content to make a decision to buy. A competitor's website of higher informational and educational value is just a click away.

- You're making it impossible for new customers to find you because Google can't see your gated content either. 

- You now have to invest additional time to create new content. 

- The new content you'll create "for marketing purposes" will most likely be written in marketese. And because you're strapped for time, you won't have the time to copy edit it and your marketese will more likely turn out to be bad marketese. Such a shame, because your hype-free, fact-driven content that customers love is sitting forgotten behind a registration wall.

Read more in the article. 

#b2bmarketing   #website   #optimization  
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Croatia is welcoming Syrian refugees and helping them go where they want to go. Croatian police is registering everyone who enters Croatia and supplies them with necessities. 24 years ago, when war was raging in Croatia and hundreds of thousands of Croats had to leave their homes, Syria sent food and help. #CroatiaRemembers  
The first group of migrants reaches Croatia after Hungary closes the main entry into the European border-free zone.
Jessi Mon'e's profile photoSilvestre da paz sdp's profile photoRadoslav Dejanović's profile photoFred Spinoff's profile photo
That's great
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50% off on ALL O'Reilly ebooks - only today (no, really)
Amazon is disabling their "Send-to-Kindle" option for some reason, so O'Reilly is having a big sale on all their ebooks. O'Reilly has some of the best technical books on the planet - and will of course continue to sell their ebooks, you just won't be able to send them so conveniently to your Kindle like before. 

I just bought a book I've been meaning to get to for like 10 years... And was pleasantly surprised to see that it was republished in the newest edition just this month. And it's cheaper than on Amazon. 
Shop O'Reilly e-books for half the price today, as the option to send books directly to Kindle is being pulled off. Good thing that I have a Bookeen. ;-)

"For one day only, save 50% on ALL ebooks from and pack your Kindle—or other ebook reader—full to the brim. After all, reading well is the best revenge."
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Radoslav Dejanović's profile photoRob Gordon's profile photoVisnja Zeljeznjak (luckyisgood)'s profile photoPeter Nikolow's profile photo
+Rob Gordon​ "Information Architecture" 
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Would you have implants put in your brain (safely) if it meant higher intelligence, faster learning, and other superpowers? Artificial intelligence (AI) and artificial super-intelligence (ASI) is all the rage today, but amplified intelligence is probably even more interesting.

For example, imagine having a direct neural connection to all the world's knowledge - like having a super-fast Google inside your brain, but with concrete answers, not just search results. Wouldn't that be swell? Imagine how much more productive people would be. Knowledge transfer and organizing knowledge would stop being a problem (anyone who ever tried to educate inexperienced people knows how hard this can be - actually no, not hard; just very slow). 

Or, imagine being able to connect the dots fast, like, having six groundbreaking ideas before breakfast. Wouldn't that be something?

We're already amplifying ourselves. It's just that we carry information devices on our bodies, not inside of us. I, for one, welcome the day when we become our own overlords.

//via +Firas Hermez 
Humans With Amplified Intelligence Could Be More Powerful Than AI

With much of our attention focused the rise of advanced artificial intelligence, few consider the potential for radically amplified human intelligence (IA). It’s an open question as to which will come first, but a technologically boosted brain could be just as powerful — and just as dangerous – as AI.
With much of our attention focused the rise of advanced artificial intelligence, few consider the potential for radically amplified human intelligence (IA). It’s an open question as to which will come first, but a technologically boosted brain could be just as powerful — and just as dangerous – as AI. How Much Longer Before Our First AI Catastrophe? How Much Longer Before Our First AI Catastrophe? How Much Longer Before Our First AI Catastrophe? ...
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This is strange: people's imagination can think up a futuristic flying car, but we're having a hard time with an idea that we we WON'T WANT TO OWN these things. See the flying car coming out of a suburban garage? Ain't gonna happen. (2min video)

The future does not belong to owning very expensive stuff such as cars. We don't really want to own stuff, no: we confuse our desire to own stuff with our desire to go somewhere now, right this minute. In the future, privately-owned, government-licensed taxi fleets of electric autonomous (flying) vehicles will take us anywhere we want to. A vehicle will appear in front of our door in a matter of minutes, and disappear the second we step out of it at our daily destination. Think about it: would you ever want to spend most of your life's earnings on a flying car if renting one on-demand was cheaper, or at least of the same price with much less fuss (no garages, no maintenance, no parking problems, no charging) and the same or higher level of convenience?

Owning stuff brought us here and we needed to own cars to accommodate for our current lifestyle, but ownership will be deprecated for most stuff in the future. I am certain of this because the writing has been on the wall for some time.
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I want it!!!!! 😆
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Google Almost Bought Tesla Motors in 2013, But Tesla Saved Itself in the Last Minute (an Amazing Lesson in Sales)

Tesla Motors almost went bankrupt (for the second time) in 2013 and Musk approached Larry Page to save the company. The reason why this never happened has to do with SALES: I hate to spoil a good story for you, so read my short post in Linkedin to find out.
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Help Syrian refugees. Google will match the amount of your donation (if you donate $10, Google will donate $10 too for up to 15 million dollars). Thanks, Google! P.S. share if you can't donate.
Donate to help refugees and migrants in urgent need. Google will match your donation.
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+Sasha Matijasic and I took a nice 3-hour hike with friends this morning. This is one of the views we caught when we climbed a little hill "Veli Vrh" just a couple of klicks away from the city we live in (Rijeka, Croatia). It's so wonderful to live at the seaside and still have smaller and larger mountains to climb in the vicinity.
Zex Konjina's profile photoDanilo Cuculić's profile photoVisnja Zeljeznjak (luckyisgood)'s profile photo
+Danilo Cuculić amazing! I'm going to go there one day!
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Visnja's Collections
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I write books and guides about the business of web development at
Sales, Digital Marketing, Writing, Public Speaking.
  • - App for Digital Agency Business Owners
    Co-Founder and Writer, 2010 - present
    I write about my personal experience in co-founding, running and organizing a website development business. I'm happiest when I hear from business owners (software developers, designers, marketers, project managers) who are inspired by my many mistakes and victories.
  • - Python & Django Web Development Consultancy
    Co-Founder and Senior Internet Consultant, 2002 - present
    At my consultancy I help experienced companies who sell complex products and services succeed online. My main consulting products are comprehensive B2B and eCommerce website audits and reviews which solve tough problems such as "Why isn't our website attracting enough visitors?" and "Why isn't our website converting enough visitors to sales and leads?". Tell me what goal you want to achieve and I'll show you exactly why and where your website is leaking sales.
Basic Information
Looking for
Friends, Networking
In a relationship
Other names
Višnja Željeznjak, luckyisgood
The business of web development is what I write about for I'm sharing my experience in co-founding, running and organizing a web agency through my books and articles.
★ I'm a writer  

I wrote a business book called Recurring Revenue For Web Agencies. It helps web professionals skip months of indecision, avoid common mistakes and build profitable recurring revenue services in the fastest way possible.

I'm writing a weekly newsletter about the business of website development for Simpfinity. Articles I publish there I don't publish anywhere else, so subscribe. It's free and the readers love it. 

★ I'm an entrepreneur  

I have spent 12 years acquiring experience. I will spend the next 12 sharing it through my books, articles and the products my company makes.

In 2002 I co-founded a European Python & Django web consultancy logIT where I work today and where I acquired my sales, digital marketing and copywriting skills. Follow our Google+ page.

Now I work on Simpfinity: a sales proposal + project management + client support web application for web agencies. My company developed Simpfinity in 2010 for internal purposes and my team is currently working on releasing it as an all-in-one software product for everyone to use. Follow our Google+ page and subscribe to Simpfinity email newsletter.

I'm passionate about building my own expertise in website architecture, web usability, conversion rate optimization, sales, lead generation, writing, copywriting and digital marketing in general. The Internet is in my DNA.


- running a digital agency / web development consultancy business
- organizing business processes
- managing web agency's workflows
- achieving and maintaining profitability

- entrepreneurship
- sales
- digital marketing (inbound, SEO, content, social, Google+)
- copywriting
- blogging
- books & publishing

- eCommerce
- conversion rate optimization #cro
- web usability

If you like these topics, you can: 

1) follow the profiles, pages and communities where I post:
- my personal G+ profile (the one you're looking at now)

2)  subscribe to my posts on Google+: 

- put me in a special circle and turn the notifications on, so that you get all my Google+ stuff. I never post garbage.

- OR go here and leave a comment and I'll put you in a special circle: I will then notify you directly when I post original content on the above BUSINESS topics. I don't send out notifications when I post about my PERSONAL topics


I'm all of this: writer, pirate, activist, vegan, fan of cats.

- writing
- science
- science fiction
- #pirate party stuff
- #bitcoin
- #BasicIncome
- social justice
- vegan
- #Caturday (posting a few times a year)


"Perfect Digital Business" Series
I've started writing this Google+ original post series, where I explore the features of a freedom-enabling business.

Announcing the series:
Part 4: Passion

People also liked these posts of mine: (Why don't you just summarize the article you're sharing on social media?) (How to start building your internet maketing platform from absolute zero followers, post on Google+) (How to write when you're afraid you're not expert enough, post on Google+) (What Guy Kawasaki does to sell shiitake-load of books, post on my blog

If you circle me, don't be shy - say hello and tell me what I did or said that made you circle me. Thanks a million!
Bragging rights
I'm a happy person.
Collections Visnja is following
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Varazdin - Zagreb
Food was very good, I only wish the portions were a little bigger because I was hungry :) the ambience is wonderful, you're eating your meal in the old city, practically on the street!
Public - a month ago
reviewed a month ago
Private jacuzzi in your own apartment with thermal water, the best vegan meals in the country - bar none, friendly staff, and spa area with whirpool and saunas. Luxurious stay at prices anyone could afford. Really, you should come here.
Public - 12 months ago
reviewed 12 months ago
Great ambient, very good beer.
Food: GoodDecor: ExcellentService: Very Good
Public - 2 years ago
reviewed 2 years ago
Excellent chinese food, and people working there are so friendly and fun, it's an enjoyment! Everytime I'm in Rijeka, we meet our friends for lunch there.
Public - 3 years ago
reviewed 3 years ago
8 reviews
The best vegetarian pizza I've ever eaten. Highly recommended.
Public - 12 months ago
reviewed 12 months ago
Delicious food and friendly staff and owners. I love having a lunch there and I would recommend this restaurant every day and twice on Sunday. Excellent WIFI signal, ask the staff for the password.
Public - 2 years ago
reviewed 2 years ago
Otkako smo dedicated servere prebacili iz SAD k Avalonu, preporodili smo se jer se sad možemo koncentrirati na naš vlastiti biznis, a brigu za servere povjerili smo ljudima koji znaju što rade, uvijek su dostupni i reagiraju na naše specijalne muzičke želje.
Public - 4 years ago
reviewed 4 years ago