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LEAF Farm Fresh Vegetables and Exotic Fruits
LEAF Farm Fresh Vegetables and Exotic Fruits

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In an age where pesticides and residues are abundant in our vegetables and fruits, we are innovating to bring in the process of ozone wash to clean the vegetables. This unique method has been developed after much research where it has been proven to bring down the residue levels to a large extent to make vegetables and fruits as safe as possible and to retain nutrition. LEAF branded vegetables comes after this extensive cleaning process, which is much safer from the other vegetables you buy.
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#LEAF IN THE NEWS

Lawrencedale processes usher in innovation in agri value chain


Live Mint February 2015

"There is a gap in the market in clean and packaged vegetables and fruits. A company cleaning and packaging vegetable and fruits can help everyone in the value chain from the farmer to the end customer,” said Venkat Subramanyam, founder and director of Chennai-based Veda Corporate Advisors, an investment bank. “Earlier, to know the price at which we will sell our produce will depend on that day’s supply at Mettupalayam mandi (vegetable market),” said C. Muthu, a farmer from Kulisolai village in Nilgiris district, Tamil Nadu, who has been supplying to the start-up for the last three years. “Time and logistical cost is saved,” he said—Muthu doesn’t have to make trips to Mettupalayam which is 60km from his farm and where it will take a week to a month to get the cash for his produce. At Lawrencedale, payment by cheque or cash is made on the day the vegetables are delivered,” he said.

Check out: http://bit.ly/1CfY7BE
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LEAF’s mobile vans are making daily rounds all over Coimbatore

#LEAF’smobile vans under the Tamil Nadu Horticulture Dept’s Peri-metro Vegetable Cluster Development Programme, are immensely benefiting both the farmers and the public in the region. They make daily rounds in Coimbatore areas reaching out to Kovai's citizens even in remote areas who can now buy vegetables closer to their doorstep.
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"It’s an excellent practice which Lawrencedale Agro Processing with its LEAF brand has adopted. We are extremely happy that we are partnering with Lawrencedale Agro Processing for #LEAFproducts," says Nagaraj Gowda, who wants to bring about a significant change in the retailing of fresh produce in Bengaluru.
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Industry experts agree that such ozone washed fruits & vegetables 
before being packed in #laserperforated Modified Atmosphere 
packaging ensures freshness and is most hygienic.
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"By expanding our 'LEAF Partner Store' network across South India, we are ensuring that our #LEAFbrand of hygienically washed and packed fruits & vegetables is accessible easily across many cities. Our top of the line post-harvest management capabilities ensure that most of our packed fruits and vegetables go through the most advanced ozone wash which ensures that the residues come down drastically for a safe and healthy cooking," said P Vijayaraghavan, CEO, Lawrencedale Agro Processing.
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Leaf takes branded vegetables much closer to your neighbourhood

Expands Partner Stores network in Bengaluru and other cities in South India

In an innovative move in retailing of fresh produce, #LawrencedaleAgro Processing is making available its LEAF brand of hygienically washed vegetables & fruits in the neighbourhood stores in Bengaluru and other cities in South.

This follows LEAF’s increasing presence in over 300 major retail outlets like Aditya Birla More, Big Bazaar, Reliance Fresh and Star Bazaar in big cities.

Lawrencedale Agro is now partnering with reputed neighbourhood fresh produce retailers to revolutionize the way people shop for their daily needs of fruits & vegetables.
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We all know that fruits and vegetables are good for us—specially, for the children. But the pesticides, wax, and bacteria often found on them can be harmful. It’s a known fact that commercially grown vegetables and fruits generally contain residues of pesticides, herbicides, fungicides, fertilizers, mineral oils, food waxes and organic soils from birds, etc.
The American Academy of Paediatrics says that evidence demonstrates associations between early life exposure to pesticides and paediatric cancers, decreased cognitive function, and behavioural problems. The Environmental Protection Agency (EPA) states that pesticides can cause birth defects, nerve damage, cancer, and other problems that may occur over a long period of time.
E. coli outbreaks, a severe medical condition, are linked even to organic produce. The Centres for Disease Control and Prevention (CDC) in the US notes that infection with Campylobacter, a food borne bacteria, was 14 per cent higher in 2012 compared with 2006-2008. (Exposures come from undercooked poultry, raw milk, produce, and untreated water.)
So how can you take steps to both reduce the pesticides you ingest and reduce your risk of coming into contact with dangerous microorganisms? By removing dirt, wax and pesticides from fruit and vegetables before you consume them. But it’s easier said than done. Not everyone has time to properly wash vegetables before cooking.
While farmers try various methods to wash mud off vegetables, pesticides and bacteria can linger on fresh produce which can be removed only with a thorough wash.
It’s true that you can remove some pesticides from fruits and vegetables with proper washing, but you can’t get them all. Pesticides incorporated into the plants while they’re growing are impossible to remove in your sink. Called “systemic” pesticides, they’re actually inside the plant rather than on the outside, as that’s where they work to fend off bugs.
Unfortunately, while tests have shown that organic produce has “fewer” pesticides than conventional, there’s no guarantee that organic means “pesticide-free”
However, Lawrencedale Agro Processing, your #LEAFbrand of fresh vegetables, takes care to bio-wash its vegetables completely by washing away any remaining residue without damaging the fruit or vegetable surface. LEAF always gives a thorough vegetable wash before grading and packing them for retailers.
So next time when you buy some organic vegetables or fruits, keep this in mind that it’s important to wash your produce to cut down your risk. Alternatively, you can buy thoroughly washed farm produce from a reliable seller.
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Freshness Vegetables and Fruits at Kumara Park West has put up a special counter for #LEAFvegetables in Bangalore. Freshness, a reputed wholesale dealer in the market that provides many varieties of fruits, vegetables and dry fruits to customers, sells only farm produce that are high in quality, fresh and best.

Address: Sri Ram Mansion, # 9, 5/6, Ground Floor, 4th Main Road,
Kumara Park West, Bangalore - 560020 Landmark: Subramanya Temple Street Road. Mobile: + 91 - 9739829999 / 9916116232
+ 91 - 9620466999; Email: sharashchandra@freshnessindia.com
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India, the world's second largest producer of fruits and vegetables, throws away fresh produce worth Rs 13,300 crore every year because of the country's lack of adequate cold storage facilities and refrigerated transport.

"The value of fruits, vegetables and grains wastage in India, at Rs 44,000 crore annually. Fruits and vegetables account for the largest portion of that wastage. Eighteen percent of India's fruit and vegetable production valued at Rs 13,300 crore is wasted annually," according to a new report by Emerson Climate Technologies India, a part of the US-based manufacturing and technology company Emerson.

Two of the biggest contributors to food losses are the lack of refrigerated transport and high quality cold storage facilities for food manufacturers and food sellers.

Without improvements to its cold chain infrastructure, from farm harvest to table, food problems in India, which is the world's second largest producer of fruits and vegetables, will remain vast and are likely to grow, warns the report.

#LEAFLawrencedale Agro Processing, is aware of such wastage of fruits and vegetables. That's why LEAF has invested heavily in technology to reduce post-harvest loss by providing extra cold storage facilities at its operations across the south.
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