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Octarine Communications
87 followers -
Reaching your audience to build your business
Reaching your audience to build your business

87 followers
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Octarine Communications's posts

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Durban has a reputation for failing to support international concerts. And like concerts, you can't expect your target market to respond to your content marketing if it doesn't appeal to them. http://bit.ly/1NimmHz

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Up close and personal with my cell phone - not a telephoto lens! The joys of living in Africa!
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Growing a network on LinkedIn can help grow your business. If you're finding it hard to to make the right connections, give some thought to what your might be doing wrong.

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We all need a Unique Selling Point to differentiate our brands from the opposition. But we don't need a unique feature - just something that we uniquely focus on.

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How often do you ignore clients? Maybe they're quite small or perhaps they've gone through a dry patch. You might be missing a trick. And it's not that complicated to avoid. http://bit.ly/1Oukg4M

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Most businesses and most brands can't honestly claim that their offering is unique. But that's true of some of the most established brands in the world. Take the Leaning Tower of Pisa for example - it's not unique! But it certainly has unique positioning. http://linkd.in/1KhYyCr

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If you want to be perceived as an expert in your field, you'd better showcase your expertise. Details matter. A good online profile isn't enough to position you as a expert - but it is a starting point. And that means you need a good profile photo.

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Creating great content may be the biggest challenge in content marketing, and it's not always easy to stick to your plan.

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If you have more than one online profile, you look like a digital dinsaur rather than an expert in your field. Here's a quick fix.
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