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Linda Franklin
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Digital Strategist: Planning - Leads- Conversions-Measurements
Digital Strategist: Planning - Leads- Conversions-Measurements

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MIT 's first MOOC: big data. 

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Great post on SEO measurements
There is no one metric to rule them all. What metrics populate your SEO reports and drive decisions?

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Do you use "click here" and "read more" for your internal links? The rules have changed for internal linking, but are these non-descriptive anchor texts really the way to go?

Great tip for content marketing: Don't forget to reach out to your sales team. They know your audience the best and can advise what content they want to read. (From AMA Web cast: Content Marketing - Making it Work).

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What do you think about this? No more only PC ads or only mobile ads...

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How many of these signs do you run into on a daily basis?

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Photo of the SEM Meetup group where I presented on social media strategy. (That's me on the far top left!)
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