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Platinum Salon Software
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Platinum is a professional, simply easy-to-use, salon and spa software.
Platinum is a professional, simply easy-to-use, salon and spa software.

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Here’s a quick guide to how your clients' salon experience will improve with the help of salon software.

Salon managers around the world benefit from using salon management software every day. Using software saves the salon manager valuable time, leaving you free to spend more of the working day looking after your clients and keeping your stylists motivated. Salon software helps you with marketing, salon appointment booking and stock management. However, it’s all very well making your life easier, but what about your clients? The benefits of salon management software for your clients are both direct and indirect.

#1: Less time at the till

One of the most tedious parts of any shopping experience is having to queue for the till. In many salons, manual appointment diaries are still commonplace, meaning that it can take longer than it should to book a follow-up appointment, particularly if a client is requesting a particular stylist. Salon management software makes it quick and easy for your receptionist to bring up details about future appointment slots with each stylist, and you can skip ahead in 6 or 8 week blocks, saving even more time.

#2 Appointment reminders

If your clients booked their salon appointment weeks in advance, or have to make a change from their regular appointment time, it may well slip their mind when the appointment comes around. While no-shows or latecomers are damaging to you and your salon, it’s far from ideal for a client, too. The text message reminder function that salon management software provides is extremely helpful to clients. Many will appreciate the reminder about their appointment, and can double check that their other plans don’t overlap with it.

#3: New treatments

Here’s an indirect benefit for clients. Salon management software saves you time and money, allowing you to invest a little extra in the training of your staff or purchasing equipment. It means that you’ll be able to provide your clients with new salon or spa treatments. Instead of having to travel further to try out the exciting new treatment they’ve heard about, your clients can come along to your salon as usual.

#4: Products in stock

Salon management software gives salon managers real-time information regarding the stock levels of the products you sell to your customers. It can also notify you of low stock levels/re-order levels, ensuring that there’s always sufficient stock of each product. Clients will be pleased that their favourite products are always in stock and available to buy – again, improving their salon experience.

#5: Loyalty benefits

Loyalty schemes encourage clients to return for further treatments and invite their friends to come along, too. These schemes increase the client retention rate of your salon whilst boosting the number of new clients. Salon software records everything about your clients’ history – including loyalty points if you choose to offer them, making it easy to keep track of your loyalty scheme and the points collected by customers – so claiming their loyalty discounts will be a breeze.

As a Salon managers you may already be aware that most women view regular salon visits as a necessity rather than a luxury, and new survey results act as confirmation of the fact. The headline statistic is that women spend an average of £28,000 on trips to the hairdresser in their lifetime, with a total of 39 days spent at the salon.

These figures equate to an annual spend of £600 on visits to the hairdresser, and 20 hours a year. The average UK woman will get a cut and blow-dry every six weeks, a colour session every ten weeks, and two visits per year for special occasions.

There’s clearly a huge demand for salon services, even when times are tough. To ensure that you keep your clients coming back to your salon, you can use salon software to run loyalty schemes and carry out text marketing to notify clients when a free appointment slot has become available.

Marketing has always been an important part of salon management. Salon managers in the past might have taken out adverts in the local newspaper or put leaflets through doors, but these days there are other, more effective marketing strategies that you can carry out to get more clients through your salon’s doors.

One way to make your salon stand out from the crowd is to employ marketing strategies that make potential clients take notice of your salon. Marketing can be used to directly sell products or services to clients, or simply to increase brand awareness. If your business uses salon software to manage appointments and process bills, it’s worth finding out how it can help you with your marketing activities, too.

* Know your target audience

If you’re building a new marketing strategy from the ground up, it’s probably best to think about your target market. Depending on the branding of your salon (and the treatments you offer), you might have a specific type of client you want to attract. Pick out some key words describing your ideal client: trendy, adventurous, stay-at-home mum, professional, families, etc.

This forms the basis of your marketing strategy. To ensure your brand remains consistent, you need to ensure that the tone of any print marketing or digital marketing you use for your salon is appropriate to the market you have in mind. If you portray your salon as luxurious, you’ll probably need to use more formal language than if your brand is more relaxed and fun.


* Utilise text and email marketing

You probably have some contact details for your current clients on record. That means it’s easy for you to contact them either by phone or email, but how do you do so in an unobtrusive manner? Text marketing and email marketing are great ways of reminding customers about appointments, notifying them of free appointment slots and offering deals and discounts to get them back in your salon. A good salon software package will contain modules that allow you to message certain groups (or all) of your clients at once in this manner.

This form of marketing is much more direct than social media and advertising.


Marketing can help your salon stand out from the competition – and salon software can make your marketing strategy far more effective! Not only does it allow you to carry out email and text marketing with ease, it also gives you a significant amount of client data that you can use to base your marketing strategy on.

Everyone is keeping an eye on costs. Our pricing is totally affordable for all salons. Fantastic features and FREE Support.Get in touch Now!

RECAPTURING SALON CANCELLATIONS

A no-show can mean a big hole in your profits. Can you recapture those cancellations and make your salon a more profitable place as a result?

Most salons track their projected revenue using their salon software to view appointment bookings made by their customers. They will base their product and material orders on how many customers they are likely to see per day, week or month, and work their staff rotas around the number of employees they need to serve their customers. Employee wages, taxes and benefits are all based on revenue, as are plans made to grow the business and drive it forward. So, when a customer doesn’t turn up for their appointment, the expected revenue is not received, and money may even be wasted on having staff members working when you don’t need them. How can salon owners avoid losing money and continue to generate revenue, even when a customer fails to show up for their appointment? We’ve listed a few suggestions below…



Create a no-show policy

Many salons will have a no-show policy that notifies the customer of any consequences they may have to deal with, should they not show up (or show up too late for) their appointment. It is really up to the salon owner to decide what they would like those consequences to be, whether they fine a customer for not showing up, or limit the time they spend with a customer who is late by cutting out one of the treatments they had booked. Be sure to make the policy clear to prevent any confusion. If there is a strict policy in place that your customers are warned of before making their booking, they may be less likely to cancel at the last moment.

A policy can also act as a good customer service tool; should someone show up late expecting to miss out on an element of their treatment, but you’re then able to accommodate them, they’re more likely to sing your praises because you’ve made an exception for them.



Take deposits

For treatments that are likely to take a fair amount of time or are relatively costly, you could always ask your customers for a deposit. This way, they will be less likely to simply not show up, as they have already put some money toward the treatment, and if they don’t show up, you’ll have still made some money from the appointment and could even fit in another customer. Make sure your customers are aware that the deposit is non-refundable, though consider offering the chance to rebook, which would allow you the chance to make a happy customer and ensure revenue makes it through the door.


Use the time wisely

When a customer doesn’t show, you can suddenly find yourself with little else to do, so why not try to use the time wisely? Use your salon software to check to see if any other customers were desperate for the appointment and send them an SMS message to come in if they are free.
It’s always worth keeping a list of clients who may be available at short notice on particular days and sending out a text to them using your salon software.

Get to the bottom of it

There’s no point simply ruminating why your client never showed up for their appointment. Instead, consider contacting them to find out why. It’s likely to be that they simply forgot, which would mean you probably need to work on sending regular reminders to your clients, but it might be that they decided against receiving a treatment at your salon and were too embarrassed to telephone and cancel. If this is the case, find out what put them off and correct it. Whether it’s because they were unhappy with the price, the hairdresser assigned to them, or the time they received, these are all things you can work on improving with the help of your salon software, letting you continue to make a profit in the future.


No salon owner wants to have to deal with a no-show, but they can be assured that should they have to, they will have the means they need from their salon software system to deal with the problem efficiently and effectively.

Happy New Year to you all.....

Why not make a New Year resolution to simplify the running of your salon and get in touch now. We offer an online demo and promise no hard-sell, so what have you got to lose?

Want to speed up appointment booking, manage financial transactions better and send appointment reminders or marketing messages to clients?

If you've been thinking about getting a computer system for your business but not yet made a purchase, we have a great New Year offer for you.

Until the end of February, you can get our software with 40% off...

Get in touch now for further detail.

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I am sure you know as salon and spa owners, how useful it is to ask, "Where did you hear about us?". It gives you an indication as to how effective your marketing is and which clients are generating the referrals.

The difficult part is tracking it. In Platinum, you can look up details in one click, we have a report just for "Where did you hear about us?" How cool is that?!

Your clients are your most powerful marketing tool. Better than any search engine or social media site.

Getting new clients is a pointless exercise unless you can hold onto them.

The salons that are performing best are the ones who are embracing all opportunities to get new clients, but have mastered retention marketing i.e. they have focused on their existing clients and those clients have generated referrals through word-of-mouth and social media.

You're rolling up to the busy Festive Season. It's a great time for your business. Everybody becomes more image conscious with the eagerly awaited Christmas work party looming and the prospect of seeing relatives for the first time in months.

Getting people into your salon at this time of year is not really the issue. The real skill lies in getting people into your salon AND getting them back again in the New Year.

Here's an idea to make the most of Xmas and get your New Year ready from NOW!


When clients come into your salon give them a free voucher. Here's the key, the voucher can only be used in January and it requires a minimum spend if they want to use it.
You set the rules - the value of the voucher and what minimum spend is required.

Why should I do this?

There's lots of reasons, including these five:

It shows appreciation for the people who've given you business throughout the year. That's invaluable for retention

It's a great way to get new clients back again within a few weeks. Get them back a second time and chances are, you may have a client for life.

The voucher should be transferable so if your clients can't use it, they can pass it onto someone else. Referrals anybody?!

Clients who feel loved and rewarded will spread the word on Facebook and to their friends over coffee. It's a great way to generate word of mouth.

It's great for your image. Every salon will be busy during December. Only the best will be busy during January.

The truth is that once you have Platinum Salon Software up and running in your salon, it will rapidly become part of you and your staff. We've worked closely with a variety of people from the industry to gain real "behind the scenes" knowledge. As a result, we have produced Platinum Salon Software that our clients love, and we know you will too.
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