Profile

Cover photo
Mai Overton
673 followers|132,123 views
AboutPosts

Stream

Mai Overton

Shared publicly  - 
 
How popular are searches "near me"? "According to research, 50% of consumers who conduct a local search on their smartphone visit a store within a day, and 18% of those searches lead to a purchase." http://bit.ly/22LaiHg #digital #marketing #analytics
Discover new insights about mobile shopping behavior, including the start of the shopping journey and in-store research.
1

Mai Overton

Shared publicly  - 
 
Leveraging insight on how your audience uses mobile and how they search on mobile can make you stand out among competitors. Did you know? -- 74% of mobile bookings are made for same-day check-in. http://bit.ly/1RZVxrB #marketing #analytics 
When building a micro-moments marketing strategy, one place to start is with mobile-centric searches.
1

Mai Overton

Shared publicly  - 
 
32% of American teens rate Instagram as their most important social network ahead of Facebook at 14%, according to a survey from Piper Jaffray. 2016 will see a roll-out of new and improved features on the platform, like Search and Explore, Instagram Direct and the Buy Button which Instagram hopes to keep users in app longer. #socialmedia #digitalmarketing  
This article is part of our content series with Brandwatch, one of the most powerful social media monitoring and analytics tool used by pioneering brands and agencies all over the world, and a Global Supporting Sponsor of Social Media Week.
1

Mai Overton

Shared publicly  - 
 
Marketers that use emojis in a smart and intentional way create a richer experience for users. The use of emojis have shown to boost email open rates, increase engagement and deliver higher levels of enjoyment. http://bit.ly/1OmFBfg #socialmedia #marketing 
They're everywhere. Our obsession with them started with mobile phones while sending/receiving text messages. They gravitated towards social media and now they're a regular fixture even in email communications. There are even startups like Swyft Media creating and selling them.
1

Mai Overton

Shared publicly  - 
 
Studies show that when brands combine YouTube ads with TV ads, their reach increases by 42%. #socialmedia #marketing #millennials
TV viewership is declining. YouTube viewership is growing. New data shows what that means for YouTube's role in your media plan.
1

Mai Overton

Shared publicly  - 
 
40% of online shoppers will wait no longer than three seconds before abandoning a site. Optimizing an e-commerce site for speed is an important step in increasing conversions. #marketing #mobile #customerexperience 
Consumers expect mobile sites and in-app experiences to be fast and fluid. Learn how to optimize mobile functionality and keep your users engaged.
1

Mai Overton

Shared publicly  - 
 
Snapchat to roll out deep-linking, allowing brands to track their engagement http://bit.ly/1OAli1H #seo #socialmedia #marketing #analytics 
Snapchat said it will allow its publisher partners (like CNN and Vice) to post links on social media that go directly to specific pieces of the publisher's content within the ephemeral messaging app.
1
Have them in circles
673 people
Lesley Silva's profile photo
David Mercer's profile photo
W B “Bill” Walker's profile photo
Tânia Oliveira's profile photo
Lilly Olivas's profile photo
Peanut Butter & Co.'s profile photo
Chris Ayer's profile photo
Todd “toddlo” Lohenry's profile photo
Wolfgang Hagn's profile photo

Mai Overton

Shared publicly  - 
 
In some consumer categories, you can drive higher consideration, favorability and purchase intent by using a media mix modeling (MMM) approach, incorporating some of your ad spend on YouTube and being present wherever your audience is throughout their day. bit.ly/1T1TnuL #marketing #socialmedia #digital
1

Mai Overton

Shared publicly  - 
 
A new study by McKinsey Global Institute shows that a growing digital divide is taking place among American businesses between the "haves" and "have mores", the "have mores" being those "companies that are using their digital capabilities far more than the rest to innovate and transform how they operate" #marketing #socialmedia
The U.S. economy operates at only 18% of its digital potential.
1

Mai Overton

Shared publicly  - 
 
SEO planning should always be a priority any time you publish content on the web, but especially in the launch of website, to ensure you are capturing all of the data that will be useful for improving marketing strategies that align with business objectives. http://bit.ly/1S8xTv9
Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. This involves extensive planning…
1

Mai Overton

Shared publicly  - 
 
When marketing to millennials, change-up your social media ads frequently to keep content fresh and engaging. #digital http://bit.ly/1PAgZ66
​Every blog seems to be talking about millennials these days. Even though you may be tired of hearing about the most connected generation, there’s no denying its importance to brands and businesse
1

Mai Overton

Shared publicly  - 
 
Travel Trends: 4 Mobile Moments Changing the Consumer Journey #marketing #media #customerexperience http://bit.ly/1Ik5Hlx
1
People
Have them in circles
673 people
Lesley Silva's profile photo
David Mercer's profile photo
W B “Bill” Walker's profile photo
Tânia Oliveira's profile photo
Lilly Olivas's profile photo
Peanut Butter & Co.'s profile photo
Chris Ayer's profile photo
Todd “toddlo” Lohenry's profile photo
Wolfgang Hagn's profile photo
Links
Contributor to
Story
Tagline
Digital Marketing Intelligence Analyst
Contact Information
Work
Email