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M Overton
661 followers -
Digital Marketing Intelligence Analyst
Digital Marketing Intelligence Analyst

661 followers
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How popular are searches "near me"? "According to research, 50% of consumers who conduct a local search on their smartphone visit a store within a day, and 18% of those searches lead to a purchase." http://bit.ly/22LaiHg #digital #marketing #analytics

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Leveraging insight on how your audience uses mobile and how they search on mobile can make you stand out among competitors. Did you know? -- 74% of mobile bookings are made for same-day check-in. http://bit.ly/1RZVxrB #marketing #analytics 

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In some consumer categories, you can drive higher consideration, favorability and purchase intent by using a media mix modeling (MMM) approach, incorporating some of your ad spend on YouTube and being present wherever your audience is throughout their day. bit.ly/1T1TnuL #marketing #socialmedia #digital
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32% of American teens rate Instagram as their most important social network ahead of Facebook at 14%, according to a survey from Piper Jaffray. 2016 will see a roll-out of new and improved features on the platform, like Search and Explore, Instagram Direct and the Buy Button which Instagram hopes to keep users in app longer. #socialmedia #digitalmarketing  

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A new study by McKinsey Global Institute shows that a growing digital divide is taking place among American businesses between the "haves" and "have mores", the "have mores" being those "companies that are using their digital capabilities far more than the rest to innovate and transform how they operate" #marketing #socialmedia

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Marketers that use emojis in a smart and intentional way create a richer experience for users. The use of emojis have shown to boost email open rates, increase engagement and deliver higher levels of enjoyment. http://bit.ly/1OmFBfg #socialmedia #marketing 

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SEO planning should always be a priority any time you publish content on the web, but especially in the launch of website, to ensure you are capturing all of the data that will be useful for improving marketing strategies that align with business objectives. http://bit.ly/1S8xTv9

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Studies show that when brands combine YouTube ads with TV ads, their reach increases by 42%. #socialmedia #marketing #millennials

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40% of online shoppers will wait no longer than three seconds before abandoning a site. Optimizing an e-commerce site for speed is an important step in increasing conversions. #marketing #mobile #customerexperience 

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When marketing to millennials, change-up your social media ads frequently to keep content fresh and engaging. #digital http://bit.ly/1PAgZ66
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