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Mai Overton
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Mai Overton

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A new study by McKinsey Global Institute shows that a growing digital divide is taking place among American businesses between the "haves" and "have mores", the "have mores" being those "companies that are using their digital capabilities far more than the rest to innovate and transform how they operate" #marketing #socialmedia
The U.S. economy operates at only 18% of its digital potential.
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Marketers that use emojis in a smart and intentional way create a richer experience for users. The use of emojis have shown to boost email open rates, increase engagement and deliver higher levels of enjoyment. http://bit.ly/1OmFBfg #socialmedia #marketing 
They're everywhere. Our obsession with them started with mobile phones while sending/receiving text messages. They gravitated towards social media and now they're a regular fixture even in email communications. There are even startups like Swyft Media creating and selling them.
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Mai Overton

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Studies show that when brands combine YouTube ads with TV ads, their reach increases by 42%. #socialmedia #marketing #millennials
TV viewership is declining. YouTube viewership is growing. New data shows what that means for YouTube's role in your media plan.
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When marketing to millennials, change-up your social media ads frequently to keep content fresh and engaging. #digital http://bit.ly/1PAgZ66
​Every blog seems to be talking about millennials these days. Even though you may be tired of hearing about the most connected generation, there’s no denying its importance to brands and businesse
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Travel Trends: 4 Mobile Moments Changing the Consumer Journey #marketing #media #customerexperience http://bit.ly/1Ik5Hlx
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Marketing pros can now add a new layer of digital analysis with Shopping Insights from Google. Using this data visualization tool can help retailers pinpoint consumer trends geographically and over time. #digital  
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Millennial are voracious consumers of new media, "The generation spends about 18 hours every day consuming media – often different forms at once." http://bit.ly/1PAgZ66 #marketing #social
​Every blog seems to be talking about millennials these days. Even though you may be tired of hearing about the most connected generation, there’s no denying its importance to brands and businesse
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Mai Overton

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SEO planning should always be a priority any time you publish content on the web, but especially in the launch of website, to ensure you are capturing all of the data that will be useful for improving marketing strategies that align with business objectives. http://bit.ly/1S8xTv9
Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. This involves extensive planning…
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40% of online shoppers will wait no longer than three seconds before abandoning a site. Optimizing an e-commerce site for speed is an important step in increasing conversions. #marketing #mobile #customerexperience 
Consumers expect mobile sites and in-app experiences to be fast and fluid. Learn how to optimize mobile functionality and keep your users engaged.
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Snapchat to roll out deep-linking, allowing brands to track their engagement http://bit.ly/1OAli1H #seo #socialmedia #marketing #analytics 
Snapchat said it will allow its publisher partners (like CNN and Vice) to post links on social media that go directly to specific pieces of the publisher's content within the ephemeral messaging app.
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Instagram's carousel ads open up new possibilities for marketers. Now brand's can tell a story, drive traffic to websites and cross-promote promotional giveaways. http://bit.ly/1Quxoe1 #socialmedia #marketing #customerexperience  
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Millennials are drawn to creativity and authenticity. Showcase your brand's true identity in a way that's easy, fun, entertaining and to-the-point. #marketing #social
​Every blog seems to be talking about millennials these days. Even though you may be tired of hearing about the most connected generation, there’s no denying its importance to brands and businesse
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Have them in circles
666 people
Rabiul Alam's profile photo
Synecore Tech's profile photo
Kees den Hartigh's profile photo
Travis Lane Jenkins's profile photo
Eduardo Rodriguez Calzado's profile photo
Schultheis Productions's profile photo
Tazim Damji's profile photo
Rick Schmahl's profile photo
WF Tristan's profile photo
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