Profile cover photo
Profile photo
mike nicol
Tea afficionado who does HTML and Graphic Design in between brews...
Tea afficionado who does HTML and Graphic Design in between brews...

mike's posts

Post has shared content
This is a Good Idea
Yesterday I re-tweeted this image put out by Greenpeace. Clever and eye catching image for the 21st century. One glance, read the text, message received. I wish I could think of things like this. I tend to drone on in writing or video and barely get any point across.
That said, it's a very good idea and what we desperately need now is a radical departure from one of our big car makers and indeed one of our big energy companies.
Not making a noise and sending PR spin about it, an actual change of direction, from the ground up.
If VW said they would stop making internal combustion engine cars by 2020, (as Toyota have stated) and produced a line of cheaper, well made electric cars with ever increasing range, also investing in charging and local generating infrastructure it would be a massive come-back for the company.
Pie in the sky maybe, but I have a suspicion that there are many folks at VW thinking along these lines.
As usual some of the responses to the re-tweet were a little predictable, 'what about the pollution caused by making the batteries and generating the electricity.'
And 'all these cars would mean we'd have to burn more coal to generate the electricity.'
(No we wouldn't, current generating capacity and grid could charge 2 million + cars overnight which would actually help level out demand on the grid and reduce running costs. It's the absolute opposite of that anxiety)
I'm now more surprised that I was 5 years ago by such comments. The mountains of evidence that shows otherwise is entirely ignored.
The ignorance of the colossal reduction in detrimental global impact of electric cars has been successfully denied by endless spurious 'reports' pumped out by the fossil industry.
This has then been lapped up by a mostly ignorant cut and paste press who have no time or resources to investigate the possible truth.
This is then ingested by a mostly ignorant (of this topic, I don't mean thick) readership who fall back on the pat excuses to do nothing.
We need to do something about the way we generate and use energy, we need to stop burning fossils.
I don't for one moment suggest we need to stop exploiting fossils, they are very useful, but we really should try and stop burning the damn stuff.
Come on VW, do the right thing.

Post has attachment
Don't neglect your email marketing - we're here to lend a helping hand!

Post has attachment

Post has attachment
'Why not write a blog about it?' they said. Don't mind if I do ...

Post has attachment
A comprehensive guide to what works when building HTML emails, all in one PDF!

Post has attachment
Let people know who you are, what you do and what you stand for with a well-designed (and enforced!) brand

Post has attachment
Email triage - yep, might be time to make use of the Johnson Box ...

Post has attachment
'Targeted' - that's the ticket!

Post has attachment
How to Get 5 Million People to Read Your Website …:

Post has attachment
No, it's not your eyes going funny ... well, at my age it probably is ....
Wait while more posts are being loaded