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A fascinating look at understanding nature with surprising outcomes.
“A lie has no power whatsoever by its mere utterance,” says Pamela Meyer. “Its power emerges when someone else agrees to believe the lie.” We are not always willing participants. Master forger and con man Henry Oberlander who was active in the 1930s understood human psychology well. “Everyone is willing to give something for whatever it is they desire the most,” he said. This became famous as “Henry's Rule,” and gives us a view into why deception...
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Sharing some of the best posts on  #digitalstrategy  from Q1 2014 - what are you reading?
Simplicity Requires a Clear Understanding of What and Who Creates Value “[...] we believe that the power of simplicity lies in the ability to make choices. Choices of what to pursue and what not. Making these choices would require a clear understanding of what and who creates value. +++ Content Marketing, Content Strategy Becoming social is a content-based proposition. Just like being searchable. From the early days to mainstream adoption of soci...
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I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014. This guide was the result of their contributions in addition to mine.
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An in depth report, including case studies with team structures, publishing workflows.
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It has business applications as well.
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Thoughts on what influences our blindness, and why we are afraid to disagree in #business  
“What would I eliminate if I had a magic wand? Overconfidence,” says Daniel Kahneman in a recent interview with The Guardian. The author of a much celebrated best seller Thinking Fast and Slow and winner of the Nobel prize in economics: ... is downbeat about the capacity of his brand of psychology to effect change in the world. I imagine he would simply argue he’s a realist about human nature. And, indeed, studies showing that “skilled” analysts ...
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Years have passed since Patagonia's overambitious (and unsustainable) growth trajectory, yet businesses keep getting on the same unforgiving return-to-debt path -- rise to prominence quickly, raise millions, get valued at ridiculous amounts and you just bob up and down. 
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Adam Grant is a professor at the University Pennsylvania and he almost never says “no.” He answers every email and accepts all requests for favors. Yet, the man is highly productive and, as a result, has thousands of people who feel indebted with gratitude.

The whole article is worth a read.
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Which books are you reading and would recommend?
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* Marketing in the Age of Google* by Vanessa Fox
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Have them in circles
678 people
‫الديب المصرى‬‎'s profile photo
MICKLONHC's profile photo
Enrique Colado Alvarez's profile photo
Mukesh Kumawat's profile photo
Nicholas Kyriakides's profile photo
Tandameshia Hastings's profile photo
Alexey Panteleev's profile photo
I Love This School Tour's profile photo
Piotr Gotkowski's profile photo
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Introduction

Strategy, planning, and direction to Fortune 500 and fast growth organizations on how to drive business results.

Writing about designing future ready customer-centric businesses and brands at Conversation Agent since August 2006.