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Conversation Agent
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Sharing some of the best posts on  #digitalstrategy  from Q1 2014 - what are you reading?
Simplicity Requires a Clear Understanding of What and Who Creates Value “[...] we believe that the power of simplicity lies in the ability to make choices. Choices of what to pursue and what not. Making these choices would require a clear understanding of what and who creates value. +++ Content Marketing, Content Strategy Becoming social is a content-based proposition. Just like being searchable. From the early days to mainstream adoption of soci...
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I asked 7 friends who are both marketers, and technologists, visual thinkers, analysts, and product pros, to share their forecast for Marketing in 2014. This guide was the result of their contributions in addition to mine.
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An in depth report, including case studies with team structures, publishing workflows.
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It has business applications as well.
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Your customers are the most vulnerable once they signed on the dotted line and complete the purchase.

One of the ways you can help your customers is by providing them with the tools and signals that help confirm they have made the right decision post-purchase. 
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Years have passed since Patagonia's overambitious (and unsustainable) growth trajectory, yet businesses keep getting on the same unforgiving return-to-debt path -- rise to prominence quickly, raise millions, get valued at ridiculous amounts and you just bob up and down. 
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Adam Grant is a professor at the University Pennsylvania and he almost never says “no.” He answers every email and accepts all requests for favors. Yet, the man is highly productive and, as a result, has thousands of people who feel indebted with gratitude.

The whole article is worth a read.
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Which books are you reading and would recommend?
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* Marketing in the Age of Google* by Vanessa Fox
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Affinity is the most interesting to me - the brain doesn't know the difference between virtual and real, imagined and actual.
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Have them in circles
690 people
datuk sanwa's profile photo
Aslam Shah's profile photo
cops2point0's profile photo
‫عبدالاله السقراط البدويABDULELAH A ALBADAWI‬‎'s profile photo
Optyn Email Marketing's profile photo
Fred Gosman's profile photo
Cision North America's profile photo
Krishnendu Dutta's profile photo
Tracy Lloyd's profile photo
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Make sense. Make do. Make it. http://bit.ly/bestrategic
Introduction

Strategy, planning, and direction to Fortune 500 and fast growth organizations on how to drive business results.

I've been writing about designing future ready customer-centric businesses and brands at Conversation Agent since August 2006.

* Define methodologies, standards, and policies for company strategy practice, including social
* Recommend tools, resources, and tactics for successful execution
* Plan and manage implementation, including optimization, staff allocations, and integration with agency and tech partners
* Lead practice, mentor colleagues, and present digital and social strategies and approaches to clients to support (representative list):

Customer relations
Mobile integration
Personalization implementation
Social integration / optimization
Content and search
Change management
Marketing and brand strategy
Loyalty programs

http://bit.ly/bestrategic