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Jesse Kanclerz
47 followers -
Fortune 1000 Digital Marketer
Fortune 1000 Digital Marketer

47 followers
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In April I had the amazing opportunity to speak at Marin Masters NYC, a user conference for Marin Software. The topic I presented on revolved around how we use phone calls and downstream CRM data in multiple disparate databases to optimize paid search while also  providing a big picture view into how we’ve gone about integrating all this information into a data management platform to provide marketing and sales insights.
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Mobile Site Or Responsive Design - Base the decision on business needs http://gd.is/NEGmde 
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How to monitor and react to back link sabotage from competitors. Also helps to build a strong backlink profile to mitigate the damage that could be done.
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I especially enjoyed point #3. Two keywords may have the same CPL but the quality of the lead could vary significantly warranting different bids.
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My Comment:

A 32% conversion rate is impressive!

I've experienced similar take aways especially with advertising on LinkedIn. Targeting broad audience swathes didn't result in high click throughs and and conversions rates, but narrowly targeting a vertical and specific job function improved results.

Also, hard sells such as asking for a quote up front don't convert as well with paid social media such as LinkedIn or Facebook Ads. Softer, educational sells convert better which means you need to have a nurturing program in place to convert prospects later on.
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