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Keith Smith
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Keith Smith

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In today's age of personalization, "putting customers before the strategy" has taken on a whole new meaning. Brands everywhere are doubling down on the way they
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Keith Smith

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Colloquy recently published their 2013 loyalty census, an annual study that highlights the general growth and health of loyalty programs over the previous year
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Keith Smith

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Yo Keith! Interesting piece. Relevant to what I'm now doing at Tesco. Let me know if you want to reconnect for a chat. 
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Keith Smith

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It happens. We get busy and all of a sudden we realize that the words we’ve been using to talk about our products or brand internally weren’t quite right and somehow made it up on the website, into our marketing material and ultimately into the minds of our consumers. This is communication debt, and it’s […]
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