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Guy Mitrano
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"Unlike social commerce campaigns that are linked to only Facebook, a hashtag-driven campaign brings in a social audience from any social network, multiplying the number of online consumers a campaign can reach."

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How far they've come...

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+Kmart coming out of nowhere with this hilarious ad. Funny ship!

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Great post, impressive facts. /cc +Nike +Nicholas Cifuentes 

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Path takes a sensible, er, path to incorporate hashtags into their service.

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Pretty cool! Let's just hope with Burger King being the first on board, it doesn't bring along a jinx to Foursquare to be hacked as well.

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Great recap post, orchestrated by +Aaron Strout. Nice insight and info from +Schneider Mike , +Eric Miltsch , +Jason Falls and more...

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Saw this pop up yesterday on our store locations. Pretty sweet!

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This is pretty awesome. Something tells me it will also help anyone in digital/social roles at their company to show their "old school" execs that something as "trusted" and familiar to them is now incorporating the new age [read: more reliable and relevant and effective] measurements and insights.
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