Great to see you getting a mention Andy :) It's a great initiative by Tourism Tenerife let's see if it has an impact! I'd like to have seen a # to go along with this campaign.
The campaign, “Tenerife Buena Gente,” which translates as “Tenerife Nice People” is encouraging locals to “go the extra mile and impress visitors with their innate kindness.”
expert, writes in her destination guide that the weather is the main reason people head to Tenerife, “to enjoy almost guaranteed sunshine all year. Devoid of the prospect of civil unrest, family-friendly and just a four-hour flight away, it is consistently one of Britain’s top winter sun destinations.”http://skift.com/2014/06/18/tenerife-tourism-launches-campaign-to-make-locals-nicer-to-visitors/