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For Immediate Release

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Martin Waxman goes solo on episode 370 of Inside PR. Martin chats with Tom Garrity about the upcoming PRSA Counselors Academy Conference.
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FIR 752 is up. Here's what's in store on today's episode:

Quick News: US court says blogs are not only media they’re also an important source of news and commentary, General Mills’ terms of service could prevent people from liking its brands’ Facebook pages, LinkedIn releases Android app for Slideshare, the American view of technological progress in the next 50 years; Ragan promo;

News That Fits: The US Airways tweet (and the employee who sent it who didn’t get fired); Dan York’s Tech Report: new WordPress version, IPv6 two years on; monetizing your content: new models from Stratechery and Patreon; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; how advertisers and marketers are using mobile messaging apps; what’s new in the FIR Podcast Network; Michael Netzley’s Asia Report: the latest internet statistics from China; Igloo Software promo; enterprise social networks and assimilation: resistance is futile, says Philip Sheldrake.

http://forimmediaterelease.biz/index.php?/weblog/comments/the_hobson_holtz_report_podcast_752_april_21_2014
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In the latest FIR interview, Shel spoke with Critical Mass Planning Director Mark Silverman and Creative Director Amy Haiar about the work they did developing JerryGarcia.com. More than just a musician's website, it's a proof-of-concept for any brand with a large fan base, a history, and a lot of content.

http://forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_jerrygarcia.com_developers_mark_silverman_and_amy_haiar_from
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In episode 368 of FIR Presents Inside PR, Joe Thornley and Martin Waxman talk with co-host Gini Dietrich about her new book, Spin Sucks The Book.

http://forimmediaterelease.biz/index.php?/weblog/comments/fir_presents_inside_pr_368_spin_sucks
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For Immediate Release

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FIR 750 is up! 

Intro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week;

Quick News: Google Glass app Emotient detects your emotions and relays results back to retailers, SEC okays third-party social media endorsements for investment advisers, Audacity Unconference 2014 announced, NPR experiments with voice-recognition-enabled mobile ads; Ragan promo;

News That Fits: Study says third-party reports more credible than branded content but does it matter?; Michael Netzley’s Asia Report: Asian mums might not be tiger, but they are internet users; five ways local customers get from your blog to your business; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is Facebook still a viable channel for brands looking for a free ride?; Dan York’s Tech Report: Twitter ads, new A/B testing tool from Facebook, Dance of the Drones; Igloo Software promo; last week on the FIR Podcast Network; the evolving conversation ecosystem and Copyblogger’s experiment with no commenting on its blog;

Music from Stars And Skylines; and more.

http://forimmediaterelease.biz/index.php?/weblog/comments/the_hobson_holtz_report_podcast_750_april_7_2014
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Have them in circles
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On Linked Conversations #13, Chuck talks with Lisa Curtis, CEO of Kuli Kuli, and covers LinkedIn Publisher, the blogging utility LinkedIn is rolling out.
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Joe Thornley, Martin Waxman and Gini Dietrich chat with Spin Sucks Content Director Lindsay Bell-Wheeler in episode 369 of Inside PR:

http://forimmediaterelease.biz/index.php?/weblog/comments/fir_presents_inside_pr_369_a_chat_with_spin_sucks_content_director_lindsay
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FIR 751 is up! In this week's episode:

New FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley;

Quick News: FTC investigates a Pinterest contest, Staples offers 3D printing, journalists mining Whisper, 44% of Twitter accounts have never sent a tweet; Ragan promo;

News That Fits: A journalist's jaundiced view of PR's value highlights the good, the bad and the ugly of PR; serious reading on the decline as the brain adapts to scanning; Media Monitoring Minute with CustomScoop; listener comments; Igloo Software promo; last week on the FIR Podcast Network; are social media pundits hypocrites when it comes to engagement?; music from Matt Shenk; and more...
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Franklin Yartey's profile photoNeville Hobson's profile photo
 
Shel and Neville, thank you for having accessible and very down-to-earth hosts on the FIR network. Andrea Vascellari, host of FIR on Strategy, spent just over one hour speaking and sharing valuable tips on social media policies, social media, career, and networking tips with students in two sections of my Managing Digital Identities Class (http://goo.gl/lVHrfA), here at the University of Dubuque, IA, via Skype. It was an interactive, informative, and engaging time with Andrea. My students and I are grateful to Andrea Vascellari and the FIR network.

Franklin Yartey (University of Dubuque, IA)
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Glenn Gaudet interviews Matt Heinz, founder of Heinz Marketing, on the need for an integrated sales and marketing approach via social media to increase sales and velocity, on episode 22 of AMP Up Your Social Media.

http://forimmediaterelease.biz/index.php?/weblog/comments/matt_heinz_on_amp_up_your_social_media
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+Ekaterina Walter   and Jessica Gioglio discuss their new book, The Power of Visual Storytelling, in a new FIR interview with co-host Shel Holtz.

http://forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_ekaterina_walter_and_jessica_gioglio
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I just listened to this terrific interview, which prompted me to go buy the book. Visual storytelling is indeed such a great challenge for the vast amount of us communicators who are confident in the written word, but aren't so skilled from a graphic design point of view. Now the question is do we invest the time to individually train up on this and take some additional design / photoshop courses, or outsource it? I guess it depends on the context and budgets. Would be curious if anyone had a perspective on this and first-person experience. Also curious to know how the consultants / individual practitioners are approaching this in terms of building up their personal brands through visual storytelling, even if they aren't so skilled in this area. 
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Have them in circles
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Weekly commentary (and more) on public relations and technology from Neville Hobson and Shel Holtz
Introduction

For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals who think they have something to say.

Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.

Their podcast is updated every Monday.

In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.