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Here's the panel for next Monday's For Immediate Release podcast: +Kevin Anselmo, +Olivier Blanchard and +Shonali Burke!
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For Immediate Release

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Mark your calendar for the next LIVE broadcast of Circle of Fellows. Join 2016 inductees +Priya Bates and +Alice Brink  along with +Sheri Rosen and +D Mark Schumann  for a discussion on career-building. In our discussion about the profile of the new communication leader, we'll look at the habits top communication leaders practice to stay relevant, manage their careers, and become trusted and valued advisers to other leaders.The broadcast will be available later as an FIR YouTube video and a Circle of Fellows podcast. But if you attend live, you'll be able to ask questions in real time. It's all set for noon EDT on Wednesday, June 29.

http://firpodcastnetwork.com/career-building-theme-circle-fellows-10/
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Episode 37 of the For Immediate Release podcast features Serena Ehrlich, Dave Fleet, and Martin Waxman in conversation about topics of interest to the PR community, including new Pew data that shows most people get their news from social media, which kind of agency (brand, marketing, search, or PR) is best positioned to manage social media, how well the San Diego Padres handled its issue (or was it a crisis?), whether Egypt Air can force media to report only facts covered in its press releases, the role of emotional intelligence (EQ) i PR, new podcast audience data, brands turning to documentaries to tell their stories, and whether you can apply a formula to content to ensure it goes viral. Dan York reports on changes at Twitter and Periscope, and more.

http://firpodcastnetwork.com/fir-37-must-now-pitch-news-snapchat/
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FIR episode 35 is up, featuring Scott Monty, Donna Papacosta, and Howard Greenstein, along with host Shel Holtz, exploring Facebook’s Trending Topics kerfuffle, Instagram’s’s new logo, which (if you just read tweets in the first 24 hours) everybody hated, the state of domain fraud, the growing trend of publishing the same content across multiple sites, research showing influencers on Twitter, Vine, YouTube, and Instagram are trusted by consumers nearly as much as friends, a study that demonstrates yet again that consumers want customer support via social media, and the lingering effect of CEO scandals. Dan York reports on the growing mistrust of Internet privacy and security and the implications for e-commerce and other online activities.

http://firpodcastnetwork.com/fir-35-everybody-hates-change/

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Shel is back this week with panelists +Philippe Borremans currently director of strategy for PR Media, an H+K Strategies Affiliate, based in Casablanca, Morocco; David Spark, owner of Spark Media Solutions, a brand journalism firm, and author of Three Feet from Seven Figures’ and +James Ylisela, president of Duff Media Partners, providing journalistic services, communications consulting and training, also a contributing writer for Chicago magazine.

http://firpodcastnetwork.com/fir-33-not-corporate-videos-s…/

Our topics included a look at the new shift away from Human Resources and toward Employee Experience, whether PR agencies aren’t focused enough on media relations (and the sorry state of digital newsrooms), the even sorrier state of most corporate videos, a study that found employees don’t know if their companies have crisis plans, why communication silos need to come down, a new directory of chatbots, and the future of content marketing as influencer marketing continues to provide the best results. Dan York reports on BASIC’s 50th anniversary, a new online writing tool, and more.
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IABC Fellows George McGrath, Jim Shaffer, and Brad Whitworth joined me this morning for an hour-long discussion of the communications role in delivering the Customer Experience. Now you can listen in via audio podcast or YouTube video: It's in episode 8 of Circle of Fellows.
It's a rare company that isn't working to create a great customer experience (CX), which is "the product of an interaction between an organization and a customer over the duration of their relationship" (according to Wikipedia). In this episode of Circle of Fellows, IABC Fellows George McGrath, Jim Shaffer, and Brad Whitworth join moderator (and Fellow) Shel Holtz for a discussion about the various ways organizational communicators can support th...
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For Immediate Release

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On FIR episode 40, +Melissa Agnes, +Gerard Corbett and Cyrus Mavalwala join me to talk about Disney's alligator crisis, the "creepy" letter LinkedIn's CEO sent to his staff about Microsoft's acquisition of the company, an especially egregious example of newsjacking, what to do when user-generated content goes bad, the prospect of Facebook being nothing but video in five years, and the all-too-transparent post from Buffer's CEO explaining why the company had to lay off 11% of its staff. Dan York reports on the OCED Ministerial meeting on the Digital Economy and the Internet Society's survey on the future of the Internet.
Today's panel features crisis communication consultant Melissa Agnes, founder and CEO of Agnes+Day; RedPhlag LLC CEO Gerard Corbett; and Cyrus Mavalwala, founder of Advantis Communication. This week's topics included a look at The Walt Disney Company's response to the alligator attack at its Disney World property, a really bad example of newsjacking, the "creepy" letter LinkedIn's CEO sent to employees addressing Microsoft's acquisition of the bu...
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For Immediate Release

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Episode 39 of For Immediate Release is up, featuring a terrific panel: Steve Farnsworth, Neville Hobson and Christine Perkett. We talked about ad-blocking, Pr agencies that measure their own work on clients' behalf, the need for CEOs to be more engaged, a new angle on "dark social," Twitter's continuing slide, stress in the PR profession, and more.

http://firpodcastnetwork.com/fir-39-client-measure-thyself/
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For Immediate Release

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Circle of Fellows episode 9 features Pixie Emslie (South Africa), John Gerstner (USA), Lety Narvaez (Mexico) and Mark Schumann (USA) in a deep dive into the challenges and techniques for bringing creativity and innovation to organizational communications.
Communicators tend to be inclined toward creativity. We are writers, videographers, and artists, after all. But a corporation can sometimes suck the creativity out of a person. How can communicators bring creativity and innovation to their work in an organization? What approaches work? And how can they convince senior leadership that it produces genuine results when we break out of the mundane reporting we see from so many companies? In this epis...
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For Immediate Release

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Today’s panel features Paul Gillin, who is opening a content marketing arm of his company Profitecture (and who also is host of FIR B2B here on the FIR Podcast Network); Carol Kinsey Goman, a keynote speaker, author, and adviser on collaboration, non-verbal communication, and other communication-related issues; and David Murray, executive director of the Professional Speechwriters Association, publisher of Vital Speeches of the Day, and prolific blogger. All three of today’s panel are published authors who talked about the resurgence of print, CEOs who share only the least worrisome reasons for lower earnings, Facebook Live’s surprising audience, whether communicators can finally all agree on one thing (that Donald Trump is a threat to everything communicators believe in), the urgency (or lack thereof) of bringing new digital technologies to the enterprise, and Cracker Jack’s plan to replace the “prize in every box” with a QR code.

http://firpodcastnetwork.com/fir-36/
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For Immediate Release

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Despite unusual recording issues, we managed to get this one in the can! Panelists include Cruiseable.com CEO +JD Lasica, Elasticity Senior Vice President +Jason Falls, and ClaimWizard Marketing Director +Lynette Young — social media thought leaders all — had a lively conversation about the growing importance of influencer marketing, the shift from public to private media, the new era of authenticity, the potential for brands to live-tweet their histories, access to Facebook topic data (at a price), and a study that finds brands with low engagement score are hurt worse by crises and bad news than those with higher scores. And Dan York shares his tech report.

http://firpodcastnetwork.com/fir-34/

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Weekly commentary (and more) on public relations and technology from Neville Hobson and Shel Holtz
Introduction

For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals who think they have something to say.

Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.

Their podcast is updated every Monday.

In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.

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