Quick News: US court says blogs are not only media they’re also an important source of news and commentary, General Mills’ terms of service could prevent people from liking its brands’ Facebook pages, LinkedIn releases Android app for Slideshare, the American view of technological progress in the next 50 years; Ragan promo;
News That Fits: The US Airways tweet (and the employee who sent it who didn’t get fired); Dan York’s Tech Report: new WordPress version, IPv6 two years on; monetizing your content: new models from Stratechery and Patreon; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; how advertisers and marketers are using mobile messaging apps; what’s new in the FIR Podcast Network; Michael Netzley’s Asia Report: the latest internet statistics from China; Igloo Software promo; enterprise social networks and assimilation: resistance is futile, says Philip Sheldrake.
Intro: Recap on last week’s show with Olivier Blanchard, Neville’s trip to Norway the week before, Shel’s trip to Florida this past week;
Quick News: Google Glass app Emotient detects your emotions and relays results back to retailers, SEC okays third-party social media endorsements for investment advisers, Audacity Unconference 2014 announced, NPR experiments with voice-recognition-enabled mobile ads; Ragan promo;
News That Fits: Study says third-party reports more credible than branded content but does it matter?; Michael Netzley’s Asia Report: Asian mums might not be tiger, but they are internet users; five ways local customers get from your blog to your business; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; is Facebook still a viable channel for brands looking for a free ride?; Dan York’s Tech Report: Twitter ads, new A/B testing tool from Facebook, Dance of the Drones; Igloo Software promo; last week on the FIR Podcast Network; the evolving conversation ecosystem and Copyblogger’s experiment with no commenting on its blog;
Music from Stars And Skylines; and more.
New FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley;
Quick News: FTC investigates a Pinterest contest, Staples offers 3D printing, journalists mining Whisper, 44% of Twitter accounts have never sent a tweet; Ragan promo;
News That Fits: A journalist's jaundiced view of PR's value highlights the good, the bad and the ugly of PR; serious reading on the decline as the brain adapts to scanning; Media Monitoring Minute with CustomScoop; listener comments; Igloo Software promo; last week on the FIR Podcast Network; are social media pundits hypocrites when it comes to engagement?; music from Matt Shenk; and more...
Franklin Yartey (University of Dubuque, IA)
Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.
Their podcast is updated every Monday.
In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.