Episode #5 of For Immediate Release features +Shonali Burke
, President and CEO of Shonali Burke Consulting, Inc.; +Dave Fleet
, Senior Vice President at Edelman Digital; and +Kami Huyse
, CEO at Zoetica Media.http://bit.ly/1W2u1ig
On this week's show, we explored the following topics:
* Volkswagen has brought a new board member to the company, who most recently applied her expertise to bringing a culture of integrity to Damiler. What impact can she have at the beleaguered VW?
* The Intern3t Advertising Bureau has confessed, as ad-blocking continues to expand, that "We messed up" In response, the IABC has introduced a new alternative set of standards called LEAN to improve online advertising. Is it too little too late, and is the solution from advertisers to invest more in earned media?
* Meanwhile, native advertising continues to be a big deal that may (or may not) elude ad blockers. A new study explores consumer perceptions of native advertising.
* Facebook is getting ready to release a new app called Notify that will dish up notifications -- filtered by users -- when publisher partners like The Washington Post publish content directly to Facebook. It's one more sign of the fracturing of news. Given that PR practitioners spend much of their time earning media coverage, these changes have profound implications for the practice of public relations.
* Dan York's tech report covers the Internet Corporation for Assigned Names and Numbers (ICANN) meeting in Dublin this week, a United Nations meeting on the so-called "zero draft" of the World Summit on the Information Society, the Internet of Things, and more.
* The New York Times has introduced a new component to its newsroom, which will cover the web's most compelling and fast-moving stories. With PR "newsrooms" churning out little more than clever tweets associated with news and cultural events, is the Times model one agencies and brands should adopt?
* Ad agencies are giving up on new hires with ad agency experience and are turning instead to "internet kids." Is it a replicable practice in PR?
* Flipkart, an India-based e-commerce company, has raised customer hackles by announcing its services will be available by app only -- no more website.