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We're adding a new podcast to the FIR Podcast Network, one I'm particularly excited about (and will be a part of). Each month, a panel of International Association of Business Communicators (IABC) Fellows will take a deep dive into a single communication topic of current interest. And it'll all be LIVE via Google+ Hangout on Air (then distributed as a regular FIR audio podcast). The first episode is set for this Thursday, July 30, at noon EDT. Details:

http://firpodcastnetwork.com/new-podcast-circle-of-fellows-lets-you-tap-into-iabc-fellows-knowledge-and-experience/
The Circle of Fellows is a new FIR podcast featuring a monthly panel made up of Fellows of the International Association of Business Communicators. Each episode will feature a single topic, enabling the Fellows to dig deep and provide insights based on their vast experience. The podcast will be delivered live as a Google+ Hangout on Air, then made available both as a YouTube video and an audio podcast.Continue Reading →
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The Hobson & Holtz Report #817

http://bit.ly/1Vl0Jsb

Quick News: Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?, Apple Pay launches in the UK with 250K stores and 8 banks participating; the Media Monitoring Minute with CustomScoop;

News That Fits: Sarcasm poses a challenge for computer algorithms in sentiment analysis; listener comments; social by design: how Ogilvy leveraged the Chinese obsession for naming; Igloo Software promo; Dan York’s Tech Report: IETF93, the future of podcasting; the past week on the FIR Podcast Network;

Music by Diablo Swing Orchestra; and more.
Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for Visit Britain.Continue Reading →
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FIR Podcast Network hosts Kevin Anselmo and Chip Griffin have collaborated on a review of David Axelrod's book, "Believer, My Forty Years in Politics." As a strategic communicator (former senior adviser to U.S. President Barack Obama and current director of the Institute of Politics at the University of Chicago), Axelrod's book provides insights of value to professional communicators.

http://firpodcastnetwork.com/lessons-for-communicators-fro…/
As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama's presidential election victories in 2008 and 2012, Axelrod has navigated significant communications crises and developed strategic messaging that moved millions. He shared these stories and lessons in a terrific book, Believer: My Forty Years in Politics. In an FIR Book Review, Kevin Anselmo and Chip Griffin talk about what they learned from...
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FIR 815 on July 6 is up! Here's what's awaiting you:

Intro: Neville's back in the co-hosting chair, listener survey in the works;

Quick News: Meerkat partners with Discovery for Shark Week, selfies to replace passwords in Mastercard online payments trial, US Postal Service to debut digital mail, new business podcast series launches in Ireland; the 
Media Monitoring Minute with CustomScoop;

News That Fits: The challenges for Microsoft as it prepares to roll out Windows 10; the past week on the FIR Podcast Network; human curation and the art of content discovery; listener comments; Dan York's Tech Report: Ello bill of rights, IPv4 exhaustion, InterCommunity2015 and Ottawa; PR in a citizen journalism world; Igloo Software promo; brands are starting to take Virtual Reality seriously;

Music from Lata; and more.
An in-depth discussion on the challenges for Microsoft as it prepares to roll out Windows 10 in 190 countries and 111 languages starting on July 29, human curation and the art of content discovery: the new holy grail for PR and marketing?, do we still need to ask how PR will cope in a citizen journalism world?, great examples show brands are starting to take virtual reality seriously.Continue Reading →
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Here's the runlist of topics Chuck Hester and Shel Holtz talked about on episode 814 of The Hobson & Holtz Report. (Chuck graciously agreed to serve as guest co-host at the very last minute when our planned co-host had a work emergency that kept her from participating.)

http://firpodcastnetwork.com/814-youre-underusing-linkedin/

Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cozy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR podcast network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.

Music from Jim Keller, and more.
An in-depth conversation with guest co-host Chuck Hester about LinkedIn, LinkedIn's acquisition of Lynda.com, how big brands have reacted to the SCOTUS same-sex marriage ruling (and whether other brands should consider following suit), how Apple won a PR victory with help from Taylor Swift, one of Hollywood's biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, ...
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In a new FIR interview, Shel Holtz talks with Michael Ambjorn, IABC's 2015-16 chair. Shel caught up with Michael moments after the end of the association's 2015 World Conference in San Francisco. Michael talks about the state of IABC, his vision for the year ahead, why communicators should join and how IABC can deliver value to non-members who need communication assistance and resources.

http://firpodcastnetwork.com/interview-iabc-2015-16-chair-michael-ambjorn/
In this FIR Interview conducted immediately following the end of IABC's 2015 World Conference in San Francisco, 2015-16 Chair Michael Ambjorn discusses the state of the association, his goals for the next year, how the association can remain relevant, how communicators can benefit from membership, and how IABC can serve non-members.Continue Reading →
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The Hobson & Holtz Report episode 818 is up:

Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30;

Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop;

News That Fits: Do we really have to take emoji seriously?; Dan York’s Tech Report; Edward Snowden’s message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you need guidance on how to use Twitter such as that produced for members of Parliament?; Igloo Software promo; the past week on the FIR Podcast Network;

Music from Fly Golden Eagle; and more.
Do we really have to take emojis seriously? Do you need guidance on how to use Twitter such as that produced for members of Parliament?Continue Reading →
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Young PR Pros is back! In episode 102:

Ross Simmonds is back for his third episode as guest host to share his experience as an entrepreneur and offer advice for young professionals looking to follow that path. Ross is a communications and marketing strategist and entrepreneur. You might know him as @theCoolestCool on Twitter.

While reading an article in the International Association of Business Communicator’s magazine, Communication World, Kristine has noticed a trend in the millennial generation – more and more of her friends are option for the consultant root and gaining experience before getting permanent jobs. This new trend might stem from en employer’s need to see real experience on a young professional’s resume. For those of you jumping into the world of consulting, read and listen on.

http://firpodcastnetwork.com/ypp-102-and-were-back-with-tips-for-entrepreneurs/
We invite Ross Simmonds back for his third episode as guest host to share his experience as an entrepreneur and offer advice for young professionals looking to follow that path. Ross is a communications and marketing strategist and entrepreneur. And, while reading an article in the International Association of Business Communicator’s magazine, Communication World, Kristine has noticed a trend in the millennial generation - more and more of her fr...
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Here's the rundown of topics on episode 816 of The Hobson & Holtz Report:

http://firpodcastnetwork.com/816-how-reddit-and-subway-have-handled-their-crises/

Quick News: The Apple Watch and the rise of the personal cloud, chat apps continue to grow: New York Times delivers Papal visit news via WhatsApp; BBC considers move to make news channel online only, ALS plans to bring back the Ice Bucket Challenge; the Media Monitoring Minute with CustomScoop;

News That Fits: How Reddit and Subway have handled their crises; Dan York’s Tech Report: Pan Am Games and linking, Reddit, Facebook news feeds, Internet Society’s latest Global Internet Report; the past week on the FIR Podcast Network; listener comments; the corporate mission statement and Microsoft’s communication of theirs: hit or miss?; Igloo Software promo;

Music from Cold Beat (from SF); and more.
http://traffic.libsyn.com/fir/fir-816.mp3 Podcast: Play in new window | Download (Duration: 1:08:49 — 0.0KB) | EmbedSubscribe: iTunes | Android | RSS Quick News: The Apple Watch and the rise of the personal cloud, chat apps continue to grow: New York Times delivers Papal visit news via WhatsApp; BBC considers move to make news channel online only, ALS... Continue Reading →
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Bryan Kramer talks about the power of sharing on Linked Conversations episode 26 with host Chuck Hester, who also looks at LinkedIn's acquisition of Lynda.com.

http://firpodcastnetwork.com/26-bryan-kramer-and-the-power-of-sharing/
This episode includes a discussion of LinkedIn’s acquisition of online learning company Lynda.com and how the purchase is part of LinkedIn content and learning strategy for its members. Bryan Kramer is our guest this episode. With over 300K social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.Continue...
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The Hobson & Holtz Report episode 813 is ready for download. Here's the rundown of topics:

http://firpodcastnetwork.com/813-periscope-in-pr-news-and-politics/

Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s practice); the value of “masterminds” — is there a role for mastermind groups among communicators?; listener comments; a look at the PR agency and practitioner of the future; Dan York’s report: why Facebook, Google, and Skype may win the mobile app war, Ello’s new iOS app, and more; Igloo Software promo; the last week on the FIR Podcast Network; Periscope, presidential politics, and lessons for communicators.

Music from Guster, and more.
An in-depth conversation about communicating on behalf of universities and colleges; the value of "masterminds" -- is there a role for mastermind groups among communicators?; Periscope, presidential politics, and lessons for communicators. Also, FIFA's communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations de...
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Episode 812 of The Hobson & Holtz Report with guest co-host Paul Gillin, co-host of FIR B2B

http://firpodcastnetwork.com/812-algorithms-vs-trusted-human-editors/

Intro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published.

Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;

News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is when they control the channels for delivering the news, Dan York’s Tech Report: for news organizations, this was the most important set of Apple announcements in years, Medium adds Creative Commons license and introduces “Letters,” Internet Society is hiring a media relations manager; listener comments, live streaming is slowing as on-demand listening is growing for public radio, the Onion’s Clickhole is succeeding a mocking clickbait sites, the last week on the FIR Podcast Network, Igloo Software promo, subscriptions should be a key goal for B2B content marketing;

Music from the U.S. Amy Blues Band, and more.
Why marketers are betting big on predictive analytics; tech giants decide what news is when they control the channels for delivering the news; live streaming is slowing as on-demand listening is growing for public radio; the Onion's Clickhole is succeeding a mocking clickbait sites;, subscriptions should be a key goal for B2B content marketing; what does Twitter's future hold with the departure of CEO Dick Costolo?; marketers should follow The Ne...
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Weekly commentary (and more) on public relations and technology from Neville Hobson and Shel Holtz
Introduction

For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals who think they have something to say.

Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.

Their podcast is updated every Monday.

In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.

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