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The latest episode of Inside PR is up, with Martin and Joe discussion 'I want to know, I want to go, I want to buy' micro-moments and why video to go (i.e. mobile) is more important than ever. Gini will be back for next week's episode.

http://firpodcastnetwork.com/409-living-in-a-world-of-micro-moments-and-video-to-go/
In today’s episode, we have a couple of topics to discuss – both revolving around Google. The first is micro-moments, or what Google describes as ‘I want to know, I want to go, I want to buy moments’. I call them the frequent times we turn to our smartphones during the day – often when we’re in the middle of something else – to find out some info, daydream, or take a mini-break from what we’re doing.Continue Reading →
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Bank of Montreal's Julian Mills and TemboSocial's Steven Green join Shel Holtz for a conversation on implementing truly engaging internal social media. The discussion is based on Julian's experience using TemboSocial tools to get Bank employees talking online.

http://bit.ly/1PLiUBO
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Can a new app do for audio what Instagram did for images? Listen to this FIR interview with Clammr co-founder Parviz Parvizi to find out if it's possible to get people to share audio they way they share photos.

http://bit.ly/1G43Hem
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On her SpinSucks blog, Gini Dietrich shares a behind-the-scenes look at recording this week's episode of For Immediate Release. With Neville in Boston with a client, Gini stepped in a guest co-host.

http://spinsucks.com/communication/podcast-a-behind-the-scenes-look-at-a-popular-pr-show/
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made.
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You'll hear these stories on FIR 805:

http://bit.ly/1HJY4Sk

Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop; 
News That Fits: Twitter begins to embrace its role as a destination for people who will never be active tweeters; Dan York’s Tech Report; the sudden interest in mobile video streaming apps; listener comments in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: video advocating a day of rest for domestic workers ruffles feathers in Singapore; the past week on the FIR Podcast Network; what journalists have to say about pitches; Music from Motorama; and more.
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On the fourth installment of Dan York's FIR On Technology, Dan explains what exactly goes into making your company website mobile-friendly in order to comply with today's deadline, imposed by Google.
http://bit.ly/1HQFtnX
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Episode 808 of The Hobson & Holtz Report is ready -- and it has been posted to our BRAND NEW WEBSITE! Please take a look and let us know what you think. Here's what Neville and Shel covered in this week's show:

http://firpodcastnetwork.com/808-how-digital-leaders-outperform-their-peers/

Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators;

Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop;

News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider guidelines to shut down a political blog; where are the videos in corporate newsrooms?; listener comments in audio and in the FIR Podcast Community on Google+; seven top futurists’ surprising predictions about what the next decade will bring; Igloo Software promo; Dan York’s Tech Report: with Bryan Person in Keene, New Hampshire; the past week on the FIR Podcast Network;

Music from KA Morton; and more.
Intro: New FIR website goes live (and a hint of more to come), FIR's new Pinterest account - and a board for sharing books for young communicators...Continue Reading →
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FIR co-founder Shel Holtz joins Chip Griffin on the Media Bullseye Roundtable to talk about Facebook's Instant Articles, Twitter's decision to put its CFO in charge of marketing, and the future prospects for live streaming video apps like Periscope and Meerkat.

http://bit.ly/1e5QPto
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Here's the rundown for Hobson & Holtz episode 807:

http://bit.ly/1EugdiE

Intro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming;

Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop;

News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR Podcast Community on Google+; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; the past week in the FIR Podcast Network; Igloo Software promo; catching up with Glenn Gaudet and GaggleAMP;

Music from Guster; and more.
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With Neville otherwise engaged in Boston, Gini Dietrich stepped in as guest co-host for episode 806 of The Hobson & Holtz Report. Here's the rundown on this week's stories:

http://bit.ly/1FKKH4q

Quick News: Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop;

News That Fits: Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa).
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Is PR moving to more specialists or generalists? That's one of three topics Gini, Joe, and Martin tackle on episode 407 of Inside PR.

http://bit.ly/1PbibLD
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FIR 804 is up. In this week's episode:

Reminder: Neville away for May 4 episode, Gini Dietrich will guest host with Shel;

Quick News: 40 organizations lead the world in employee engagement says Gallup, US federal government workers get social media guidelines, to speak Millennial use email, holograms protest gag law in Spain; the Media Monitoring Minute with CustomScoop;

News That Fits: Some podcasting updates including Podcast.com from Dave Winer, inside NPR’s podcast strategy, Spotify plans, and more; Michael Netzley’s Asia Report: China’s Great Firewall is now armed with a cannon; being a full-stack employee: a viable model?; listener comments in the FIR Podcast Community on Google+; engagement gains importance as companies look to employees for social media advocacy; Igloo Software promo; Dan York’s Tech Report: recently-patched Windows flaw, WhatsApp hits 800K users, #Mobilegeddon, and more; the past week on the FIR Podcast Network; five reasons why Google+ died;

Music from Holly Benton; and more.
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Weekly commentary (and more) on public relations and technology from Neville Hobson and Shel Holtz
Introduction

For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals who think they have something to say.

Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.

Their podcast is updated every Monday.

In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.

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