Gini Dietrich and Joe Thornley do a two-hander in this episode as Martin Waxman is on a train with only spotty online access. This week the focus is on MasterCard’s aggressive PR tactics around the Brit Awards, more evidence that we’re all going mobile and the New Klout.
Neville and Dan in conversation in London, recorded and posted as an FIR Interview;
Quick News: Omnicom's $100 million deal with Instagram, Greenpeace's campaign against Procter and Gamble, the Church of England's new Twitter account, Digg vs. Reddit for PR pros; Ragan promo;
News That Fits: Michael Netzley's Asia Report, social visual in the enterprise, the Media Monitoring Minute with CustomScoop, listener comments, O2's Twitter-based customer service, Dan York's Tech Report; last week on the FIR Podcast Network, volunteer PR pros come to Ukraine's aid; music from Drive-By Truckers; and more.
Shel Holtz talked yesterday with Eric Sauve, co-founder and CEO of Foko -- which is short for Photos for the Company. Eric and I talked about the app, designed to serve as a kind of Instagram for the enterprise.
Shel's back from the IntraTeam conference;
Quick News: Jeremiah Owyang's new research into the collaborative economy, primary channel to break government news should be Twitter, study says employees using social media have higher productivity, Bayer creates radio station for one day to reach dog owners over dog-health issue, Coca-Cola Journey launches LinkedIn-like blogger contributor network; Ragan promo;
News That Fits: Marc Andreesen's future for the news business, Dan York's Tech Report, social media presence makes retailers appear less trustworthy, the Media Monitoring Minute with CustomScoop, listener comments, why top journalists are flocking to brands, Michael Netzley's Asia Report, last week on the FIR Podcast Network, Ford rebrands UK dealership network;
Music from Marqui Adora; and more.
Quick News: Chevron gives free pizza after fracking explosion, Virgin Galactic looking for a PR agency, Groupon says its President's Day gaffe was a hoax, Sprinklr acquires Dachis; Ragan promo;
News That Fits: CIPR survey says PR is at a crossroads, Michael Netzley's Asia Report, internal social media leads to more internal influencer mapping, Media Monitoring Minute from CustomScoop, listener comments, five tips from BuzzFeed on making content shareable, Dan York's Tech Report, last week on the FIR Podcast Network, the role of the idea carrier;
Music from Les Gordons; and more.
Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.
Their podcast is updated every Monday.
In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.