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Shel is back this week with panelists +Philippe Borremans currently director of strategy for PR Media, an H+K Strategies Affiliate, based in Casablanca, Morocco; David Spark, owner of Spark Media Solutions, a brand journalism firm, and author of Three Feet from Seven Figures’ and +James Ylisela, president of Duff Media Partners, providing journalistic services, communications consulting and training, also a contributing writer for Chicago magazine.

http://firpodcastnetwork.com/fir-33-not-corporate-videos-s…/

Our topics included a look at the new shift away from Human Resources and toward Employee Experience, whether PR agencies aren’t focused enough on media relations (and the sorry state of digital newsrooms), the even sorrier state of most corporate videos, a study that found employees don’t know if their companies have crisis plans, why communication silos need to come down, a new directory of chatbots, and the future of content marketing as influencer marketing continues to provide the best results. Dan York reports on BASIC’s 50th anniversary, a new online writing tool, and more.
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FIR Podcast #31: Bring Back the Tourists!

Today’s panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin.

Our topics included…

* The implications for communicators of the growing trend of corporations embracing gay rights and issuing public statements opposing statewide legislation that restricts those rights
* Egypt’s plan to win back tourists despite no recognition in the plan of terror risks, while Mexico has found a way to address the Zika virus
* The widely reported story of an executive who deleted his entire startup with a single line of code, which turned out to be a publicity stunt
* The decline in personal posts on Facebook and how it affects communicators who have invested heavily in Facebook as a channel
* Dan York’s report on Facebook’s F8 developer conference
* The pivot to video by many news organizations and whether company communicators need to follow suit
* Communication jobs opening up focused on writing the scripts chatbots use

Connect with our panelists on Twitter at @chris2x, @cbarger, and @chipgriffin.

About today’s panel:

Christopher Barger is Senior Vice President of Global Programs at Voce Communications, a Porter Novelli company, helping clients around the world develop and execute social media strategies. Christopher has been in the Porter Novelli family since 2011, arriving after nearly seven years of leading social media programs at Fortune 50 companies, and has a decade and a half’s experience building corporate communications strategies. Before joining PN, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. Christopher also previously managed social media initiatives and corporate communications for IBM, serving from 2005-2007 as that company’s first “Blogger-in-Chief” and playing the pivotal role in the development of IBM’s social media program. Christopher is the author of the book “The Social Media Strategist” (McGraw Hill, 2012), and was a contributor to Forbes’ CMO Network through his blog, “The Social Media Report.” He and his family are proud to call the Detroit area home. Catch him on Twitter @cbarger.

Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.

Chip Griffin is a writer and entrepreneur with a particular interest at the intersection of communications and technology. Chip has helped clients communicate more effectively through strategic messaging, writing, digital advice, and innovative web-based software. He sold one of his companies, CustomScoop, in the summer of 2015. After first getting involved with digital marketing and communications in the mid-1990’s, Chip became one of the first individuals to serve as a Chief Digital Officer of any major public relations firm. He has written for clients and publications for more than 20 years.
Today's panel includes Blogger Bridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior VP Christopher Barger (who is about to open Christopher Barger Communications), and CustomScoop founder Chip Griffin. Our topics included a look at the issues arising for communicators from the growing trend of companies embracing gay rights as states enact legislation restricting those rights, efforts by Egypt to ...
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In addition to the usual rundown of news, trends, posts, and reports from the week, we'll be talking internal communications on next Monday's FIR, with three world-class internal communications thought leaders: Steve Crescenzo, Barbara Fagan-Smith and +Sheri Rosen. If you're not subscribing to FIR, why not head over to http://www.firpodcastnetwork.com and add For Immediate Release to your podcast app so you don't miss an episode?
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The panel on the next episode of the #FIR Podcast share a common interest: cancer. While we'll do the usual FIR coverage of news, reports and posts from the last week, we'll also spend some time talking about the role organizational comms and social media can play in battling cancer. The conversation should be inspiring, with +Jennifer Stauss, whose SMAC! Sock Monkeys Against Cancer made a big impression; +Mark Story, communications counsel at the National Cancer Institute; and +Doug Haslam, who is active in the Pan-Mass Challenge to fight cancer. The episode will be available next Monday afternoon at http://www.firpodcastnetwork.com.

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Circle of Fellows #7 features four IABC Fellows -- John Deveney, Tamara Gillis, Amanda Hamilton-Attwell, and Mary Ann McCauley -- talking about the depth and breadth of communicator's roles in their organizations' or clients' Corporate Social Responsibility (CSR) efforts:

http://firpodcastnetwork.com/circle-fellows-7-communicatio…/

Watch the video or download the audio podcast. You can also subscribe to Circle of Fellows so you never miss an episode.
What is the role of public relations and other organizational communication functions in a company's or client's Corporate Social Responsibility (CSR) efforts? In this episode of Circle of Fellows, John Deveney, Tamara Gills, Amanda Hamilton-Attwell, and Mary Ann McCauley join host Shel Holtz to tackle the issues, ranging from helping leadership understand the importance of a genuine CSR effort to addressing CSR-related crises.Continue Reading →
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For Immediate Release

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IABC Fellows George McGrath, Jim Shaffer, and Brad Whitworth joined me this morning for an hour-long discussion of the communications role in delivering the Customer Experience. Now you can listen in via audio podcast or YouTube video: It's in episode 8 of Circle of Fellows.
It's a rare company that isn't working to create a great customer experience (CX), which is "the product of an interaction between an organization and a customer over the duration of their relationship" (according to Wikipedia). In this episode of Circle of Fellows, IABC Fellows George McGrath, Jim Shaffer, and Brad Whitworth join moderator (and Fellow) Shel Holtz for a discussion about the various ways organizational communicators can support th...
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FIR Podcast #32: Sorry about the unethical PR

FIR tech correspondent +Dan York jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today’s panel includes digital and visual content marketing, social media, and online reputation speaker and consultant +Krishna De (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert +Kelly Hoey, who is also one of the 100 most influential women on Twitter; and +B.L. Ochman, a digital pioneer and interactive content and social media consultant.

http://firpodcastnetwork.com/fir-32-sorry-bad-pr/

These were the topics of discussion:

* The challenges for marketers in Facebook’s latest algorithm tweak, which emphasizes content people actually spend time reading
* A survey reveals that the public wants CEOs on social media, but they don’t want them to get personal
* A look at the Facebook Live API and how some brands are already taking advantage of it
* The apology from the chancellor at UC Davis, who used ethically-questionable SEO techniques to bury references to the controversy sparked by pepper-spraying of students involved in a peaceful protest
* Dan York reports on the White House’s behind-the-scenes look at President Obama’s trip to Hanover Messe, Snapchat’s filter to raise awareness of the hazards of texting and driving, Snapchat’s face-swap feature, and surprising demographics revealing that two-thirds of Snapchat’s user base are over 18
* YouTube’s launch of 360-degree video
* The inevitable piling on of brands taking advantage of Prince’s untimely passing
* A listener comment from former FIR podcast host Rachel Miller of All Things IC
FIR tech correspondent Dan York jumped in to guest-host the episode while Shel tended to new grandfather duties; his daughter gave birth to a beautiful baby girl a few days early! Today's panel includes digital and visual content marketing, social media, and online reputation speaker and consultant Krishna De (who also hosts the newest FIR podcast, Talking Social Business); author, investor, and networking expert J. Kelley Hoey, who is also one o...
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The panel for ‪#‎FIR‬ episode 30, now available, features internal communications consultant and speaker Steve Crescenzo; ROI Communications CEO Barbara Fagan-Smith; and Frost Bank’s Vice President of Employee Communications, Culture, and People Development, Sheri Rosen.

http://firpodcastnetwork.com/fir-30-employee-experience/

Our topics included…

- For the first time, Edelman has issued a report that dissects data from the Trust Barometer to find out how much employees trust their employers. The results weren’t pretty.
- Facebook Live is now available to everybody using the Android or iOS Facebook app. Facebook Live essentially puts a broadcast studio in everyone’s pocket. What are the implications for internal communications?
- Barbara shares her takeaways from the Arthur W. Page Society’s spring conference, which focused on communicating to Millennials.
- One suggestion for improving the “employee experience” is to have all functions that touch the employee report up to a Chief Employee Experience Officer. Is this a good idea or just one more unnecessary corporate officer position?
- Dan York’s Tech Report looks at WordPress’s announcement that all its WordPress.com sites now have HTTPS-level security built in, Facebook’s update to its branded content policy, Facebook’s F8 conference taking place this week, Facebook’s instant articles, and the anticipated introduction of a chatbot store to the Messenger app.
- Speaking of chatbots, Kik has added the Chatbot Shop to its app. Is there a future for chatbots in internal communication?
- Identifying internal influencers and tapping into them can accelerate change initiatives.
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FIR Podcast episode 29 is up, featuring +Doug Haslam, +Jennifer Stauss and +Mark Story. Each of the panelists has a connection to communicating cancer issues, so we devoted part of the episode to a discussion of the challenges of communicating about cancer. We also discussed the AP’s decision to lowercase “internet” and “world wide web,” the possible collapse of the sharing economy, the rise of the platform specialist, Hubspot’s counteroffensive following the publication of an unflattering book, and the value of unbranded content. Also, Dan York reports this week from Buenos Aires, Argentina.

http://firpodcastnetwork.com/fir-29-communications-cancer/
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FIR #28 is up, with +Liz Bullock, +Cory Edwards and +Lionel Menchaca joining me to talk about how their Dell experience has affected their subsequent jobs, Adobe Summit, the media companies broadcasting real-time programs via Facebook Live, the rise of chatbots and Artifical Intelligence, the importance of social strategies that focus on people, the next generation of social marketing tools, the role computers have played in the income inequality gap, the end of free social media marketing, and more. Dan York reports on the IETF meeting next week in Buenos Aires, the upcoming RightsCon, new Snapchat data, and Netflix's plan to target content based on your interests instead of your demographics.

Listen here:

http://firpodcastnetwork.com/fir-28-ex-dell-episode/
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Weekly commentary (and more) on public relations and technology from Neville Hobson and Shel Holtz
Introduction

For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals who think they have something to say.

Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.

Their podcast is updated every Monday.

In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.

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