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Bryan Kramer talks about the power of sharing on Linked Conversations episode 26 with host Chuck Hester, who also looks at LinkedIn's acquisition of Lynda.com.

http://firpodcastnetwork.com/26-bryan-kramer-and-the-power-of-sharing/
This episode includes a discussion of LinkedIn’s acquisition of online learning company Lynda.com and how the purchase is part of LinkedIn content and learning strategy for its members. Bryan Kramer is our guest this episode. With over 300K social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.Continue...
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The Hobson & Holtz Report episode 813 is ready for download. Here's the rundown of topics:

http://firpodcastnetwork.com/813-periscope-in-pr-news-and-politics/

Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.

Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.

News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s practice); the value of “masterminds” — is there a role for mastermind groups among communicators?; listener comments; a look at the PR agency and practitioner of the future; Dan York’s report: why Facebook, Google, and Skype may win the mobile app war, Ello’s new iOS app, and more; Igloo Software promo; the last week on the FIR Podcast Network; Periscope, presidential politics, and lessons for communicators.

Music from Guster, and more.
An in-depth conversation about communicating on behalf of universities and colleges; the value of "masterminds" -- is there a role for mastermind groups among communicators?; Periscope, presidential politics, and lessons for communicators. Also, FIFA's communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations de...
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Episode 812 of The Hobson & Holtz Report with guest co-host Paul Gillin, co-host of FIR B2B

http://firpodcastnetwork.com/812-algorithms-vs-trusted-human-editors/

Intro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published.

Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;

News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is when they control the channels for delivering the news, Dan York’s Tech Report: for news organizations, this was the most important set of Apple announcements in years, Medium adds Creative Commons license and introduces “Letters,” Internet Society is hiring a media relations manager; listener comments, live streaming is slowing as on-demand listening is growing for public radio, the Onion’s Clickhole is succeeding a mocking clickbait sites, the last week on the FIR Podcast Network, Igloo Software promo, subscriptions should be a key goal for B2B content marketing;

Music from the U.S. Amy Blues Band, and more.
Why marketers are betting big on predictive analytics; tech giants decide what news is when they control the channels for delivering the news; live streaming is slowing as on-demand listening is growing for public radio; the Onion's Clickhole is succeeding a mocking clickbait sites;, subscriptions should be a key goal for B2B content marketing; what does Twitter's future hold with the departure of CEO Dick Costolo?; marketers should follow The Ne...
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Our latest show, Digital India, premieres with a look at a branding kerfuffle for Nestle, content creation tips, a report on startups in India, and a startup raising $1 million for video analytics.

http://firpodcastnetwork.com/001-hot-spicy-digital-news-fr…/
Welcome to the first episode of Digital India podcast on FIR Podcast Network. You are listening to weekly updates from staff and students of Web Marketing Academy. Nestle’s PR disaster, Increased transactions from Tier II & III cities, Vidooly’s foray to Japan and more from IndiaContinue Reading →
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Devices are no different than content or people when it comes to the ability to monitor and act on information. That's the view of Netvibes CEO Freddy Mini, whose company introduced the Dashboard of Things yesterday. Imagine setting up a "potion" that monitors your website, alerts the IT staff via email and the site administrator by text message when it goes down, then automatically initiates a server reboot. There are cases for marketing, PR, crisis communication, and other scenarios communicators can use. In an FIR interview, co-host Shel Holtz talks with Mini along with Kim Terca, head of marketing, about automation and the Internet of Things.

http://firpodcastnetwork.com/fir-interview-freddy-mini-and-kim-terca-on-netvibes-dashboard-of-things/
In this FIR interview, Netvibes CEO Freddy Mini and UX and Press Relations Director Kim Terca join FIR co-host Shel Holtz to talk about the addition of the Interent of Things to the dashboard and how communicators can take advantage of it.Continue Reading →
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Episode 809 of The Hobson and Holtz Report is up! In this week's show:

Intro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;

Quick News: Tweets now appear in Google search results, communication leaders aren't leading very well, 110 photojournalists run National Geographic's Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:

News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York's Tech Report: EuroDig, WSIS, IANA and more; listener comments in the FIR Podcast Community on Google+; how to implement WhatsApp messaging in your business; Igloo Software promo; the past week on the FIR Podcast Network; a crisis story to watch: FIFA 2015 presidential election;

Music from Deadlines; and more.
Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; and more...Continue Reading →
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Here's the runlist of topics Chuck Hester and Shel Holtz talked about on episode 814 of The Hobson & Holtz Report. (Chuck graciously agreed to serve as guest co-host at the very last minute when our planned co-host had a work emergency that kept her from participating.)

http://firpodcastnetwork.com/814-youre-underusing-linkedin/

Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.

Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.

News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cozy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR podcast network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.

Music from Jim Keller, and more.
An in-depth conversation with guest co-host Chuck Hester about LinkedIn, LinkedIn's acquisition of Lynda.com, how big brands have reacted to the SCOTUS same-sex marriage ruling (and whether other brands should consider following suit), how Apple won a PR victory with help from Taylor Swift, one of Hollywood's biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, ...
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In a new FIR interview, Shel Holtz talks with Michael Ambjorn, IABC's 2015-16 chair. Shel caught up with Michael moments after the end of the association's 2015 World Conference in San Francisco. Michael talks about the state of IABC, his vision for the year ahead, why communicators should join and how IABC can deliver value to non-members who need communication assistance and resources.

http://firpodcastnetwork.com/interview-iabc-2015-16-chair-michael-ambjorn/
In this FIR Interview conducted immediately following the end of IABC's 2015 World Conference in San Francisco, 2015-16 Chair Michael Ambjorn discusses the state of the association, his goals for the next year, how the association can remain relevant, how communicators can benefit from membership, and how IABC can serve non-members.Continue Reading →
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Trust me, PR is alive and well. That's 100% the opposite perspective of former Edelman EMEA CEO Robert Phillips, whose book -- Trust Me, PR is Dead -- argues that an imminent change in business practices will render PR a useless relic of a bygone era in which corporations focused more on convincing people they should be trusted than in earning that trust through deeds. In an FIR book review, FIR co-host Shel Holtz analyzes the book's case for the end of PR and draws his own conclusions.

http://firpodcastnetwork.com/book-review-trust-me-pr-is-dead-by-robert-phillips/
Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on co...
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While Neville is on a four-week hiatus from FIR, the guest co-host seat is being occupied by hosts of other FIR Podcast Network hosts. This week, it's Rachel Miller, known worldwide for her expertise in employee communication. (She hosts the FIR show, All Things IC.) Here's the rundown of what Rachel and Shel talked about in episode 811 of The Hobson & Holtz Report.

http://firpodcastnetwork.com/811-the-state-of-internal-communication/

Intro: Neville’s first show off, welcome Rachel Miller — host of All Things IC — as guest co-host, new interview with Netvibes’ CEO and head of marketing has been published, Digital India will join the FIR Podcast Network lineup;

Quick News: BBC inadvertently tweets about the Queen’s ill health during an “obituary rehearsal,” JPMorgan is dumping voicemail, theme park criticized for horrific roller coast crash, US Federal Trade Commission will hold publishers accountable for deceptive native advertising, Media Monitoring Minute from CustomScoop;

News That Fits: The state of internal communication: Is it still viable as an independent function? Will it ever go mobile? Why isn’t small business embracing it? What values should be at internal communication’s core?; listener comments from the FIR Podcast Community on Google+; the end of the manel (all-male panel)? as IBM’s Andrew Grill gives up his seat on a conference panel to a women who asked why no women were on stage; Dan York’s Tech Report: linking FIR’s Book Reviews to a Pinterest board, EuroDIG, Google+ Collections; Igloo Software promo; the last week on the FIR Podcast Network; a look at Social Media Examiner’s 2015 Social Media Marketing Industry Report;

Music from Mr. Blotto; and more.
All Things IC host Rachel Miller joins Shel Holtz as guest co-host to discuss the state of internal communication, why conference panels should be more inclusive, Social Media Examiner's 2015 Social Media Marketing Report, BBC's accidental tweet about the Queen's health during an "obituary rehearsal," JPMorgan's decision to phase out voicemail, unsavory communication after a theme park accident, and the US FTC's announcement that it will hold pub...
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Episode 810 of the Hobson & Holtz Report is ready to stick in your ear:

http://firpodcastnetwork.com/810-the-deepening-fifa-scandal-sponsors-and-reputation/

Intro: FIR Interview with Leila Janah posted, FIR Interview coming with Netvibes CEO Freddy Mini and marketing director Kim Terca; Neville’s taking an “FIR break” in June: what you can expect in the meantime in Shel’s network experiment;

Quick News: Who are Twitter’s verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop;

News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker’s 2015 State of the Internet report; listener comments in audio and from the FIR Podcast Community on Google+; global newspaper readership falls more than 25% in four years says study; Igloo Software promo; Dan York’s Tech Report: on the road to Bulgaria, the critical elements to getting your blog post noticed; the past week on the FIR Podcast Network;

Music from David Peck; and more.
Quick News: Who are Twitter's verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop; News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker's 2015 State of the Internet report; listener comments in audio...
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The latest episode of Inside PR is up, with Martin and Joe discussion 'I want to know, I want to go, I want to buy' micro-moments and why video to go (i.e. mobile) is more important than ever. Gini will be back for next week's episode.

http://firpodcastnetwork.com/409-living-in-a-world-of-micro-moments-and-video-to-go/
In today’s episode, we have a couple of topics to discuss – both revolving around Google. The first is micro-moments, or what Google describes as ‘I want to know, I want to go, I want to buy moments’. I call them the frequent times we turn to our smartphones during the day – often when we’re in the middle of something else – to find out some info, daydream, or take a mini-break from what we’re doing.Continue Reading →
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Weekly commentary (and more) on public relations and technology from Neville Hobson and Shel Holtz
Introduction

For Immediate Release: The Hobson and Holtz Report is the weekly podcast of Neville Hobson, ABC, and Shel Holtz, ABC, a pair of communication professionals who think they have something to say.

Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.

Their podcast is updated every Monday.

In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.

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