Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus.
Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop.
News That Fits: An in-depth conversation about communicating on behalf of universities and colleges (the focus on Kevin’s practice); the value of “masterminds” — is there a role for mastermind groups among communicators?; listener comments; a look at the PR agency and practitioner of the future; Dan York’s report: why Facebook, Google, and Skype may win the mobile app war, Ello’s new iOS app, and more; Igloo Software promo; the last week on the FIR Podcast Network; Periscope, presidential politics, and lessons for communicators.
Music from Guster, and more.
Intro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published.
Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;
News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is when they control the channels for delivering the news, Dan York’s Tech Report: for news organizations, this was the most important set of Apple announcements in years, Medium adds Creative Commons license and introduces “Letters,” Internet Society is hiring a media relations manager; listener comments, live streaming is slowing as on-demand listening is growing for public radio, the Onion’s Clickhole is succeeding a mocking clickbait sites, the last week on the FIR Podcast Network, Igloo Software promo, subscriptions should be a key goal for B2B content marketing;
Music from the U.S. Amy Blues Band, and more.
Intro: FIR Interview with Leila Janah coming this week, FIR Podcast Network shows make Cision top 50 PR/Marketing podcasts recommendations;
Quick News: Tweets now appear in Google search results, communication leaders aren't leading very well, 110 photojournalists run National Geographic's Instagram account, the immorality of mobile ad blockers; the Media Monitoring Minute with CustomScoop:
News That Fits: Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; Dan York's Tech Report: EuroDig, WSIS, IANA and more; listener comments in the FIR Podcast Community on Google+; how to implement WhatsApp messaging in your business; Igloo Software promo; the past week on the FIR Podcast Network; a crisis story to watch: FIFA 2015 presidential election;
Music from Deadlines; and more.
Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close.
Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print.
News That Fits: An in-depth conversation about LinkedIn, including the value of a robust company page, LinkedIn’s power as a content marketing tool, enhancing your presence with Slideshare content, and why your sales staff (and others) should be participating in LinkedIn groups; Dan York’s Tech Report, with details on the Internet of Things, a look at David Weinberger’s report on the Internet that once was (and could be again), and a Dow Jones CEO’s warning that news media should rethink getting too cozy using Facebook and Apple as news distribution channels; listener comments; LinkedIn’s acquisition of Lynda.com (and how it might integrate the training site); Igloo Software promo; the last week on the FIR podcast network; how big brands have reacted to the SCOTUS same-sex marriage ruling, and whether other brands should consider following suit.
Music from Jim Keller, and more.
Intro: Neville’s first show off, welcome Rachel Miller — host of All Things IC — as guest co-host, new interview with Netvibes’ CEO and head of marketing has been published, Digital India will join the FIR Podcast Network lineup;
Quick News: BBC inadvertently tweets about the Queen’s ill health during an “obituary rehearsal,” JPMorgan is dumping voicemail, theme park criticized for horrific roller coast crash, US Federal Trade Commission will hold publishers accountable for deceptive native advertising, Media Monitoring Minute from CustomScoop;
News That Fits: The state of internal communication: Is it still viable as an independent function? Will it ever go mobile? Why isn’t small business embracing it? What values should be at internal communication’s core?; listener comments from the FIR Podcast Community on Google+; the end of the manel (all-male panel)? as IBM’s Andrew Grill gives up his seat on a conference panel to a women who asked why no women were on stage; Dan York’s Tech Report: linking FIR’s Book Reviews to a Pinterest board, EuroDIG, Google+ Collections; Igloo Software promo; the last week on the FIR Podcast Network; a look at Social Media Examiner’s 2015 Social Media Marketing Industry Report;
Music from Mr. Blotto; and more.
Intro: FIR Interview with Leila Janah posted, FIR Interview coming with Netvibes CEO Freddy Mini and marketing director Kim Terca; Neville’s taking an “FIR break” in June: what you can expect in the meantime in Shel’s network experiment;
Quick News: Who are Twitter’s verified users?, couple live-Periscope their wedding, the new Ice Bucket challenge: Hold a Coke between your boobs, Ford launches pay-per-minute GoDrive car sharing service in London; the Media Monitoring Minute with CustomScoop;
News That Fits: The deepening FIFA scandal: are the sponsors key to getting the Beautiful Game back?; a look at Mary Meeker’s 2015 State of the Internet report; listener comments in audio and from the FIR Podcast Community on Google+; global newspaper readership falls more than 25% in four years says study; Igloo Software promo; Dan York’s Tech Report: on the road to Bulgaria, the critical elements to getting your blog post noticed; the past week on the FIR Podcast Network;
Music from David Peck; and more.
Hobson is based in Wokingham, Berkshire, England, while Holtz is located in Concord, California, in the United States.
Their podcast is updated every Monday.
In addition to the weekly Hobson and Holtz Report, FIR features interviews, book reviews, recordings of speeches and panel discussions, and more.